7月11日下午，郑州金水区国基路与丰庆路交叉口的信万广场负一层，永辉超市内人头攒动。熟食区飘散着现制美食的香气，顾客休息区里几位市民正用微 波炉加热餐食，收银台前，年轻人推着满满当当的购物车排队等候结账。 这家于2024年6月19日完成"胖东来模式"调改的永辉超市，作为全国首家调改门店，开业当天创下188万元销售额，是调改前日均销售的13.9倍。 如今一年过去，这场始于郑州的商业变革已扩展至全市六家门店，并蔓延至全国。 变革密码：郑州缘何成为调改"主战场" 选择河南郑州作为全国调改首站，背后有着严谨的商业逻辑。 "河南是永辉的核心区域，郑州更是永辉全国布局中极具战略意义的城市。" 永辉超市华中中心标品负责人袁引直言，郑州拥有超千万常住人口和辐射中原 经济区的消费能力。同时，许昌与郑州的"一小时经济圈"区位优势，为胖东来团队的深度指导提供了不可替代的便利性。 郑州的消费动能更是为调改提供了核心支撑。2024年，郑州全市社会消费品零售总额达5884.6亿元，同比增长4.7%，在中部六省省会城市中，位居中部消费 第二城。 值得关注的是，郑州市统计局发布的最新数据显示，今年1月至5月，全市社会消费品零售总额达2763 ...

转自：新华财经 近日，永辉超市山西太原杏花岭首家"学习胖东来"自主调改店在太原市杏花岭区万达龙湖广场店焕新开 业，为当地居民带来全新的购物体验。 超市的生鲜区汇集了云岭多种有机蔬菜、本地清徐大常的精品蔬菜及新疆吊干杏、龙泉驿水蜜桃、洪湖 莲藕等全国多区域特色果蔬、朔州右玉鲜羊等肉禽、潮汕牛肉、澳洲和牛以及小龙虾、帝王蟹等高品质 海鲜。 永辉超市龙湖万达广场店进行了大规模商品汰换升级，新增商品比例超65%。此次升级大幅提升一、二 线品牌及进口商品的比例，同时烘焙、熟食等鲜食商品的比例提升至25%，特别引入了老智熟食、日日 临馒头、方肉、碗托等太原本地及特色商品。调整后的商品结构接近胖东来商品结构的80%。 超市还引入了胖东来自有品牌专区，包括DL精酿啤酒、DL宝丰自由爱白酒、DL水果燕麦脆、DL100% 果蔬汁等商品，让杏花岭区市民在家门口就可以买到胖东来的品质好物。此外，永辉优选系列果汁、西 梅干、咏悦汇系列小麦啤酒等多款"永辉新晋网红"产品，也为太原市民带来了更多选择。为满足母婴儿 童需求，永辉超市还设置了神兽魔童区，将奶粉、个护、零食、文具、玩具等集中地区块化、规模化陈 列，让家庭用户选购更加便捷。 胖东 ...

刘强东与于东来，两位最近站在舆论风口浪尖的企业家，正式"联手"。 据河南省许昌市东城区管委会官网消息，今年6月，胖东来商贸集团与京东物流集团联合打造的首个河南供应链产业基地——京东物流（许昌）供应链产 业基地项目将正式投入运营，该项目投产后可实现年产值约25亿元，利税5000万元。 图：京东物流（许昌）供应链产业基地 具体而言，胖东来与京东打造的供应链产业基地计划总投资12.5亿元，总建筑面积约18.5万平方米，涵盖2栋集拣货车暂存区、拆零补货区、爆品补货区， 还有9栋胖东来产业链产品加工车间。 官宣消息中有一个细节值得关注，该基地运营后，胖东来100多款自有品牌商品将借助京东物流的仓储服务，满足全国消费者的多渠道购物需求。 这意味着，胖东来自营商品将打开全国销路，并且提供更好的物流服务体验，而依托京东的电商供应链能力，胖东来也有望解决爆款自营商品供不应求的 问题。 供应链基地模式或许只是第一步，未来京东不仅有望提升胖东来线上购物体验，也可能从供应链层面缓解商品产能与物流履约对消费体验的影 响。对京东而言，也需要胖东来这样有实力的实体伙伴企业。 在新零售时代的商超数字化转型大退潮之后，胖东来与京东的这次合作， ...

Core Insights - Yonghui Supermarket has officially opened its first self-reformed store in the city's sub-center, marking a significant expansion in its store format [1] - The number of reformed stores nationwide has reached 81, with a target of 150 by the end of July and 300 before the Lunar New Year in 2026 [1] Store Features - The new store includes a dining area with offerings such as soda, ice cream, and hot dogs, along with facilities for on-site dining [1] - Customer convenience features include disposable utensils at checkout, a health service area with blood pressure and height measurement tools, seasonal tea drinks, and free charging stations [1] - Store layout improvements include wider aisles of 4 meters, uniform shelf heights of 1.6 meters, and the removal of mandatory traffic flow [1] Product Offerings - The store combines direct supply from Yonghui farms with seasonal products, enhancing customer choices [2] - A dedicated brand area showcases products like craft beer, yogurt, and laundry pods, catering to upcoming holidays with specially selected items [2] Employee Welfare - The store has improved employee conditions by providing dedicated seating for cashiers and weighers, as well as new rest and changing rooms [2] - Employee compensation has increased by approximately 30%, with average working hours capped at 8 hours per day and 10 days of paid annual leave after one year of service [2]

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]

以下文章来源于中国企业家杂志 ，作者李欣 作者 | 李欣 来源 | 中国企业家杂志 （ID：iceo-com-cn） 叶国富终于见到了自己的"偶像"于东来。 11月27日，名创优品集团创始人叶国富与胖东来创始人、董事长于东来坐下来深谈了一 个下午。《中国企业家》了解到，这是两人第一次正式见面，叶国富选择独自前往河南 许昌会面。 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 达成了多个一致。 有接近名创优品的人士告诉《中国企业家》，此前他们两人更像在"神交"——都坚定看 好线下零售，都想在线下零售业开辟新天地，这是他们共同的理念，也是交往的底盘。 在企业家中，不乏于东来的追随者，但公开推崇并身体力行、大手笔开干的，叶国富算 其中特别耀眼的一个。 于东来今年5 8岁，比叶国富大11岁，两人都是草根出身的创业者。叶国富是湖北十堰 人，他于2 0 1 3年创立名创优品，在线下零售一干就是十几年。而于东来从1 9 9 5年开始， 一直做的也是线下零售的生意。 这次会面前，叶国富曾在多个场合公开表达过对胖东来模式，以及对于东来本人的认 可，甚至他直接买了个"高仿版的胖东来"——永辉超市。 三个月前，名创优品斥资6 ...