Core Viewpoint - The article highlights the significant growth and development of Jiangxi's cultural and tourism sectors, particularly in Jingdezhen, known for its rich ceramic heritage, and the integration of cultural heritage with tourism to attract both domestic and international visitors [1][5][10]. Group 1: Tourism Growth - In 2024, Jiangxi is expected to see a nearly 14% increase in tourist numbers and tourism revenue, achieving double-digit growth [1]. - Jingdezhen is projected to receive over 60 million tourists in 2024, marking a 10.3% year-on-year increase, with tourism revenue reaching 753 billion yuan, a 6.3% increase [5]. - From January to August this year, Jingdezhen welcomed 11.08 million inbound tourists, a 38.72% increase compared to the previous year [5]. Group 2: Cultural Heritage and Innovation - Jingdezhen's ceramic culture, with a history of nearly 2000 years, continues to attract global attention, blending traditional craftsmanship with modern artistic expressions [2]. - The city has become a hub for international artists and local craftsmen, fostering a vibrant cultural exchange [2]. - The revitalization of cultural sites, such as the Yuzhang Academy, reflects Jiangxi's commitment to preserving and promoting its cultural heritage [10][12]. Group 3: Rural Tourism Development - Rural areas in Jiangxi, such as Wuyuan and Shimen Village, are leveraging their natural beauty and cultural heritage to boost tourism, with Wuyuan expected to receive 28.04 million tourists in 2024 [8]. - Shimen Village has transformed local homes into guesthouses, attracting visitors and generating significant income for residents [8]. - The integration of ecological conservation and tourism in Shimen Village highlights the potential for sustainable rural development [8]. Group 4: Non-Material Cultural Heritage - Jiangxi is actively promoting its intangible cultural heritage through initiatives that integrate these traditions into tourism, enhancing visitor experiences [12]. - The "Non-Heritage Lights Up Life" initiative aims to bring intangible cultural heritage into various community settings, increasing public engagement and awareness [12]. - The growing interest in non-material cultural heritage is evident in the increasing number of visitors to Jingdezhen, who seek to learn about traditional ceramic techniques [12].