中国香料香精化妆品行业年会暨精品博览会(2025CAME)日前在南京开幕。作为中国香妆产业一年一度 的"超级会展"，2025CAME也是中国香妆产业向全球展示实力、寻求突破、布局未来的重要平台。 备受关注的"百年品牌焕新计划"在开幕式上正式启动。该计划旨在助力那些拥有深厚历史底蕴的老品 牌，在新时代背景下，通过科技创新、品牌重塑、营销模式创新等手段，重新焕发生机与活力。在启动 仪式上，与会者共同见证了一个经典品牌的新生——"金芭蕾"。"金芭蕾"创立于1932年，其经典产品珍 珠膏、貂油膏和桂花香水曾风靡全国，远销30多个国家。在江北新区全力推动下，"金芭蕾"成功完成品 牌重塑，彰显了中国化妆品品牌的文化自信与创新活力。 多组战略合作签约仪式成为焦点。江苏省质量科创中心项目、化妆品功能植物成分研发和智造平台项 目，以及南京野生植物综合利用研究所、纳爱斯集团、山东九鑫、片仔癀（600436）、歌锐娜、黄山荷 琇、梦娇兰6个项目进行了产学研合作签约，中国药科大学、南京工业大学生物与制药工程学院、上海 皮肤病医院、南京集萃医工交叉研究院、南京谊元生物等完成了签约。 近年来，中国香妆产业呈现出非常好的发展势头。据中国香 ...

2025CAME开幕式上嘉宾云集，共话行业未来。开幕式由养生堂化妆品总经理吴依凡主持。 9月25日，中国香料香精化妆品行业年会暨精品博览会（2025CAME）开幕式在南京扬子江国际会 议中心开启。以高品质、高规格、高精尖和专业化、精品化、国际化著称的2025CAME不仅是中国香妆 产业一年一度的"超级会展"，更是中国香妆产业向全球展示实力、寻求突破、布局未来的关键契机。 在开幕式上，南京市江北新区重点打造的"美丽健康医研企转化中心"正式启动，该中心打通"研发- 生产-应用"的转化壁垒，致力于成为中国香妆产业的创新孵化基地，有望成为南京香妆产业创新转化 的"新引擎"。 中国香料香精化妆品工业协会理事长颜江瑛在开幕式上做了精彩致辞，并强调中国香妆协会作为行 业引领者，始终秉持"四个服务"宗旨，致力于推动行业发展，相信今天的相聚必将为香妆行业高质量发 展注入新动能。 国际组织代表带来全球行业最新动态与趋势，国际日用香料协会（IFRA）主席Alexander Mohr、美 国个人护理产品协会（PCPC）全球战略副总裁Natalie Obermann、欧洲化妆品协会（CE）总干事John Chave、欧盟化妆品原料联合 ...

Core Insights - The 2025 China Fragrance and Cosmetic Expo opened on September 25 in Nanjing, showcasing both well-known domestic brands and upgraded traditional products, igniting a "beauty economy" trend [1][8] - Jiangbei New District aims to transform the Chinese fragrance and cosmetic industry from "product competition" to "system competition" and from "scale growth" to "innovation leadership" [1][3] Industry Development - The expo, themed "Technology and Brand Progress Together," attracted over 100 leading companies, more than 500 domestic and international brands, and showcased over 1,000 products [3] - Jiangbei New District has established a complete industrial chain from "raw material supply to product production and sales," promoting the development of the beauty and health industry [3][8] Innovation and Collaboration - The "Beauty and Health Medical Research and Enterprise Transformation Center" was launched to address industry challenges, aiming to create a strong engine for innovation in Nanjing's fragrance and cosmetic industry [5][6] - The center plans to attract 10 leading enterprises and 100 supporting companies over the next three years, driving an increase in industrial output value by 5 billion yuan [6] Brand Revitalization - The century-old brand "Jin Ballet" received a "Centennial Brand Revitalization" award, marking its transformation with modern beauty research and sterile production techniques [7] - The revitalization of "Jin Ballet" aims to upgrade its product matrix while preserving its core values and classic formulations, transitioning from a traditional brand to a cultural IP [7] Project Signings - A total of 17 projects were signed during the expo, covering collaborative projects, industry-academia-research cooperation, and industrial landing projects, achieving record high amounts and scales [8] - These projects include collaborations with institutions like Nanjing University of Chinese Medicine and Shanghai Skin Disease Hospital, enhancing the ecosystem of the fragrance and cosmetic industry in Jiangbei New District [8]