Core Viewpoint - Beiyinmei's innovative product "Red Love 666" calcium vitamin D3 complex energy drink has achieved significant market recognition, ranking among the top three in the infant and child nutrition product category on Douyin's 2025 Double 11 sales list [1][4]. Group 1: Product Performance - The "Red Love 666" liquid calcium product not only leads in sales but has also received endorsements from several authoritative media and top evaluation institutions, marking a key step in Beiyinmei's strategic transformation from infant formula to comprehensive nutrition products [2][8]. - During the Double 11 sales event, the product showcased strong market appeal, with significant sales achieved through live streaming by key influencers, surpassing 10 million yuan in sales [8][9]. Group 2: Nutritional Insights - Calcium is an essential element for human health, crucial for maintaining bone health and supporting normal growth and development. The recommended daily calcium intake varies by age, with children aged 1-4 needing 500 mg and adults requiring between 800-2000 mg [5][6]. - Despite the ongoing calcium supplementation trend, data indicates a severe deficiency in calcium among the population, with an average intake of only 400 mg per day [6]. Group 3: Innovation and Research - Beiyinmei's "Red Love 666" liquid calcium product is based on 33 years of life nutrition science research, addressing modern children's complex nutritional challenges through a comprehensive nutrient system that enhances calcium absorption and deposition in bones [7][10]. - The company has a robust research foundation, with over 6,000 square meters of independent R&D space, 13 research centers, and a national postdoctoral research station, leveraging extensive data on Chinese breast milk to support product innovation [14][15]. Group 4: Strategic Transformation - The launch of the "Red Love 666" product is seen as a pivotal move in Beiyinmei's strategy to transition from a focus on infant formula to a broader range of family nutrition products, creating new growth opportunities in the market [15][18]. - Beiyinmei is adapting to market changes by exploring a second growth curve centered around family needs, expanding its product offerings to include adult nutrition, diapers, and other health-related products [15][17]. Group 5: Future Outlook - Beiyinmei aims to uphold its commitment to quality and continue tapping into the health consumption potential of Chinese families, providing scientific, safe, and effective nutrition solutions tailored to various life stages and scenarios [19].