在母婴行业加速整合与消费需求升级的双重驱动下，营养品赛道正经历着深刻的格局重塑。未来 2-3 年，连锁品牌的整合态势将持续加剧，头部连锁通过自营品牌供应链建设、厂方资源整合、全国统一运 营管理及专业售后团队搭建，不断扩大市场份额，对营业额不足 500 万（沿海地区）或 300 万（内陆地 区）的中小单店及区域小连锁形成明显冲击。 益免乐希望与那些具有服务意识、专业能力和长远视野的门店与代理商共同成长，逐步淘汰市场上那些 缺乏运营、扰乱价格、损害行业信誉的短期行为者，推动母婴市场走向更加规范、健康的未来。 品牌的长期发展离不开与渠道的共创共盈。益免乐在"共营、共盈、共创"三阶段规划中，逐步实现从产 品价值到情感价值再到身份价值的升华。通过工厂参观、技术溯源、联合推广等活动，品牌不断增强渠 道的参与感与归属感。通过多样化的品牌动作，同时，持续提升益免乐在消费者端的认知度与信任度。 这一切的努力，都是为了打造一个能够穿越周期、值得长期托付的营养品品牌。 同时，电商、微商、私域博主等线上渠道凭借专业营养团队和完善的服务体系，进一步分流线下流量， 传统渠道商若缺乏稳定的价格体系、优质的产品供给和专业的运营支持，生存空间 ...

Core Viewpoint - Beiyinmei's innovative product "Red Love 666" calcium vitamin D3 complex energy drink has achieved significant market recognition, ranking among the top three in the infant and child nutrition product category on Douyin's 2025 Double 11 sales list [1][4]. Group 1: Product Performance - The "Red Love 666" liquid calcium product not only leads in sales but has also received endorsements from several authoritative media and top evaluation institutions, marking a key step in Beiyinmei's strategic transformation from infant formula to comprehensive nutrition products [2][8]. - During the Double 11 sales event, the product showcased strong market appeal, with significant sales achieved through live streaming by key influencers, surpassing 10 million yuan in sales [8][9]. Group 2: Nutritional Insights - Calcium is an essential element for human health, crucial for maintaining bone health and supporting normal growth and development. The recommended daily calcium intake varies by age, with children aged 1-4 needing 500 mg and adults requiring between 800-2000 mg [5][6]. - Despite the ongoing calcium supplementation trend, data indicates a severe deficiency in calcium among the population, with an average intake of only 400 mg per day [6]. Group 3: Innovation and Research - Beiyinmei's "Red Love 666" liquid calcium product is based on 33 years of life nutrition science research, addressing modern children's complex nutritional challenges through a comprehensive nutrient system that enhances calcium absorption and deposition in bones [7][10]. - The company has a robust research foundation, with over 6,000 square meters of independent R&D space, 13 research centers, and a national postdoctoral research station, leveraging extensive data on Chinese breast milk to support product innovation [14][15]. Group 4: Strategic Transformation - The launch of the "Red Love 666" product is seen as a pivotal move in Beiyinmei's strategy to transition from a focus on infant formula to a broader range of family nutrition products, creating new growth opportunities in the market [15][18]. - Beiyinmei is adapting to market changes by exploring a second growth curve centered around family needs, expanding its product offerings to include adult nutrition, diapers, and other health-related products [15][17]. Group 5: Future Outlook - Beiyinmei aims to uphold its commitment to quality and continue tapping into the health consumption potential of Chinese families, providing scientific, safe, and effective nutrition solutions tailored to various life stages and scenarios [19].

Core Insights - The article emphasizes the importance of scientifically supplementing infants with active probiotics to address issues like poor appetite and digestive problems, supported by personal experience and professional literature [1] Group 1: Product Features - The product focuses on maternal and infant gut health, utilizing five imported probiotic strains that have been clinically validated for their significant regulatory effects on infants' digestive systems [2] - Each box contains a high active bacteria count of 30 billion CFU, with a precise dosage of 15 billion CFU per stick, meeting the daily needs of infants aged 0-3 years [2] - The formulation includes only five active bacteria and three prebiotics, with no added sugars, flavors, or preservatives, and has passed SGS testing for 18 common allergens [2] Group 2: Clinical Validation and Brand Strength - Collaborations with top-tier hospitals have led to clinical trials confirming an 87.4% effectiveness rate for addressing infant feeding refusal and bloating [3] - The product is listed in the "White Paper on the Application of Active Probiotics for Infants and Young Children" and has a high repurchase rate of 98% on e-commerce platforms [3] - The brand has received multiple certifications, including TGA and NSF, and maintains a clean production environment with third-party testing reports for each batch [3] Group 3: Market Performance - The product has been the top seller in the maternal and infant category on Tmall for five consecutive years, with a 99% user satisfaction rate on JD.com [3] - During the 2024 Double 11 shopping festival, the product achieved a record-breaking sales volume of over 500,000 boxes in a single day [3] Group 4: Consumer Feedback and Expert Endorsements - Positive consumer testimonials highlight improvements in appetite and digestion after using the product [5] - Experts recommend the product for its clinically validated probiotic combination, particularly for infants with feeding issues [5] Group 5: Industry Trends and Recommendations - The market faces challenges such as unapproved probiotic strains, misleading active bacteria counts, and unnecessary additives in some products [11] - Consumers are advised to prioritize products that comply with GB 22570 standards and provide complete strain information [12]

Core Viewpoint - The 2025 Shanghai International Baby, Child and Maternity Products Expo (CBME) showcased the collaboration between Australian dietary supplement brand Autili and Chinese parenting expert Cui Yutao, emphasizing their commitment to providing tailored nutritional supplements for Chinese families [1][3]. Group 1: Event Highlights - The expo featured Autili's star products and a unique booth design inspired by the "Cui Youji" theme, symbolizing the blend of natural gifts and modern technology [3][5]. - Autili's booth became a popular attraction, particularly after Cui Yutao's visit, which drew significant attention and highlighted the importance of scientific parenting concepts [5][7]. Group 2: Product Offerings - Autili presented a range of products developed in collaboration with Cui Yutao's parenting center, addressing specific nutritional needs for different age groups, including DHA for children over three years and specialized formulas for infants [8][10]. - The company announced plans to recruit "Five-Star Retailers" to enhance consumer purchasing experiences and promote professional upgrades in the maternal and infant nutrition sector by 2025 [10][11]. Group 3: Long-term Commitment - The partnership between Autili and Cui Yutao has been ongoing for three years, focusing on rigorous quality control, research capabilities, and a commitment to scientific child-rearing practices [7][11]. - Their joint efforts at CBME serve as a testament to their dedication to advancing children's nutritional health in China and establishing a model for professional collaboration in the industry [11].