Core Insights - Bellamy's, a leader in organic infant food in Australia, has launched two new products: Bellamy's New Classic and Bellamy's Organic Blue Shield formula, aimed at strengthening its market position in Australia and accelerating expansion in Southeast Asia [1][2] - The company maintains its commitment to organic feeding principles and aims to enhance its brand visibility through the "Champion Mom" campaign during the 2024 Olympics [1] - Bellamy's has been the top seller of organic milk powder in China for five consecutive years and is experiencing rapid sales growth in Southeast Asia [1][2] Product Development - The new product launches are part of Bellamy's strategy to enhance its product offerings, including the introduction of the premium organic A2 line and new formulations targeting specific nutritional needs [2] - The company plans to leverage its "Organic+" product positioning to further enrich its product matrix and strengthen its brand as the number one in Australia [2] Market Expansion - Bellamy's is actively expanding into the Vietnamese market, having previously provided brand cultural experiences to the Vietnamese government and industry associations, which has laid a solid foundation for its market entry [1] - The brand has significantly increased its exposure in Vietnam, including appearances on national television, which has contributed to its brand recognition [1]