其中，贝拉米白金版有机A2奶粉甄选全球0.01%[2]的珍稀有机+A2蛋白的珍稀奶源，A2蛋白可增加胃肠 舒适度，助力敏宝丝滑上岸；贝拉米有机新经典含有八大原生HMO [3]，搭配有机GOS&FOS，为宝宝 打造全能"御敏力"；贝拉米有机蓝盾则含有"乳铁蛋白+原生乳脂球膜"的组合，为敏宝成长构建"双重强 护盾"；贝拉米有机卓越含有Di-Genix® 菌元双益组合(BB-12、FOS&GOS)，搭配原生OPN与原生HMO 构建"益菌三步曲"，中国宝宝临床实证：助力肚肚舒适。可以说，从精准御敏到全维营养，贝拉米有机 以全生长周期的"喂"爱加码，为敏敏宝宝的成长筑起坚实的有机守护屏障。 多维能力协同共振，构筑 穿越周期的品牌韧性 卓越的产品力是根基，而能够连续八年领跑，更得益于贝拉米有机对行业趋势的 精准把握，以及在服务、供应链等综合能力上的系统构建。 近年来，中国母婴市场历经多重变革：经 2025年11月，贝拉米有机荣获领先的全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒 咨询)授予的"中国跨境有机奶粉连续8年销量第一"[1]市场地位确认。这不仅是对品牌过往市场表现的肯 定，更彰显了 ...

Core Insights - Bellamy's, a leader in organic infant food in Australia, has launched two new products: Bellamy's New Classic and Bellamy's Organic Blue Shield formula, aimed at strengthening its market position in Australia and accelerating expansion in Southeast Asia [1][2] - The company maintains its commitment to organic feeding principles and aims to enhance its brand visibility through the "Champion Mom" campaign during the 2024 Olympics [1] - Bellamy's has been the top seller of organic milk powder in China for five consecutive years and is experiencing rapid sales growth in Southeast Asia [1][2] Product Development - The new product launches are part of Bellamy's strategy to enhance its product offerings, including the introduction of the premium organic A2 line and new formulations targeting specific nutritional needs [2] - The company plans to leverage its "Organic+" product positioning to further enrich its product matrix and strengthen its brand as the number one in Australia [2] Market Expansion - Bellamy's is actively expanding into the Vietnamese market, having previously provided brand cultural experiences to the Vietnamese government and industry associations, which has laid a solid foundation for its market entry [1] - The brand has significantly increased its exposure in Vietnam, including appearances on national television, which has contributed to its brand recognition [1]