Core Viewpoint - The upcoming 2025 Deqing Gonggan Carnival, scheduled from November 22 to 28, aims to celebrate and promote the Deqing Gonggan, a historically significant citrus fruit recognized as a national geographical indication product, inviting guests to experience its rich cultural heritage and agricultural bounty [5][6][18]. Group 1: Event Details - The 2025 Deqing Gonggan Carnival will take place from November 22 to 28, featuring various activities to showcase the Gonggan fruit [5][6]. - The event will include business negotiations with representatives from supermarkets and agricultural enterprises, highlighting the appeal of Deqing Gonggan [42][43]. - Activities such as the selection of "Deqing Gonggan Image Ambassador," music performances, and local food exhibitions will be part of the carnival [44][46]. Group 2: Cultural and Historical Significance - Deqing Gonggan has a rich history, being cultivated since the Tang Dynasty and recognized as a tribute fruit during the Song Dynasty [17][18]. - The fruit is celebrated for its unique flavor profile, combining the crispness of oranges and the sweetness of pomelos, making it a seasonal delicacy [11][12][18]. Group 3: Economic Impact and Brand Development - The brand value of Deqing Gonggan has surpassed 10.8 billion yuan, positioning it as a model for agricultural industry development in the province [20]. - The local government is implementing the "Hundred-Thousand-Ten Thousand Project" to enhance the quality and efficiency of the Gonggan and other agricultural products [19][20]. - The integration of agriculture, technology, culture, and tourism is being promoted to strengthen the brand and market presence of Deqing Gonggan [26][40]. Group 4: Marketing and Promotion Strategies - The "Media+" initiative is being utilized to enhance the marketing of Deqing Gonggan, with plans to announce promotional activities during the carnival [36][37]. - The "I Have a Gonggan Tree in Deqing" adoption program has been ongoing for five years, allowing consumers to engage directly with the product and its heritage [26][29]. - The establishment of an international procurement center for citrus fruits aims to expand the market reach of Deqing Gonggan, successfully exporting to countries like Malaysia and Germany [22][23].