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国宝牵“哇宝”,农业银行如何激活消费新活力?
Zhong Guo Zheng Quan Bao· 2025-11-25 04:24
Core Insights - Agricultural Bank of China (ABC) is leveraging its credit card services to enhance consumer spending and drive economic growth, with a focus on innovative financial solutions and customer engagement [1][2][3] Group 1: Credit Card Business Development - ABC's credit card loan balance exceeded 800 billion yuan as of September, marking a growth of over 50% since the end of 2020 [1] - The annual credit card consumption has consistently surpassed 2 trillion yuan for five consecutive years [1] Group 2: Support for Agriculture and Rural Development - ABC is committed to serving the "three rural issues" (agriculture, rural areas, and farmers) by expanding its credit card product offerings, including specialized cards like "Huinong Card" and "Caishang Card" [2] - The bank has introduced a unique agricultural credit card installment product to support key agricultural production needs, such as machinery and supplies [2] Group 3: Consumer Engagement and Marketing Initiatives - ABC is responding to national policies by launching installment products for large consumer goods, focusing on sectors like home appliances and electric vehicles [3] - The bank has developed a new credit card brand element "Wah Bao" and is conducting various promotional events to stimulate consumption in key areas [3] Group 4: Consumer Protection and Social Responsibility - ABC emphasizes consumer protection in its credit card product design and service processes, maintaining a high rating in consumer protection within the industry [3] - The bank is actively involved in social responsibility initiatives, including green travel discounts and public welfare projects [3]