转自：新华财经 新华财经上海11月26日电（记者 王淑娟）近日，2025熊猫嘉年华晚会在成都拉开帷幕，向世界讲述人与自然和谐共生的中国故事。晚会现场，一只绿油油 的可爱小青蛙在满场黑白相间的熊猫世界里格外引人注目，它就是农业银行的信用卡宝藏发现官"农行哇宝"。 作为服务乡村振兴的领军银行，绿色是农业银行的底色，农行哇宝与农业农田紧密相联，它根植中华传统文化，传承"稻花香里说丰年，听取蛙声一片"的田 园诗意，承接"人生可期 农情长伴"的品牌理念。 中国农业银行股份有限公司信用卡中心相关负责人表示，"哇宝"不仅代表了农行信用卡的活力与进取，更传递了人与自然和谐共处的美好愿景。 据悉，哇宝已经带头推动了不少接地气的活动。比如聚焦境内外游客"食、住、行、游、购、娱"需求，"农行哇宝美食节"活动在多地火热开展，景区美食、 酒店、机票预定均可享受优惠，还能叠加支付宝、美团、携程等平台积分抵现。此外，在全国1100多个县市展开的"县域生活圈""自在县域游"等活动，携手 当地知名景点、高流量的街区，用农行信用卡消费享有返现、满减、打折、积分抵扣等不同的优惠。 近年来，四川将文化旅游业加快培育成为新的经济增长点。四川一直是农业 ...

Core Insights - Agricultural Bank of China (ABC) is leveraging its credit card services to enhance consumer spending and drive economic growth, with a focus on innovative financial solutions and customer engagement [1][2][3] Group 1: Credit Card Business Development - ABC's credit card loan balance exceeded 800 billion yuan as of September, marking a growth of over 50% since the end of 2020 [1] - The annual credit card consumption has consistently surpassed 2 trillion yuan for five consecutive years [1] Group 2: Support for Agriculture and Rural Development - ABC is committed to serving the "three rural issues" (agriculture, rural areas, and farmers) by expanding its credit card product offerings, including specialized cards like "Huinong Card" and "Caishang Card" [2] - The bank has introduced a unique agricultural credit card installment product to support key agricultural production needs, such as machinery and supplies [2] Group 3: Consumer Engagement and Marketing Initiatives - ABC is responding to national policies by launching installment products for large consumer goods, focusing on sectors like home appliances and electric vehicles [3] - The bank has developed a new credit card brand element "Wah Bao" and is conducting various promotional events to stimulate consumption in key areas [3] Group 4: Consumer Protection and Social Responsibility - ABC emphasizes consumer protection in its credit card product design and service processes, maintaining a high rating in consumer protection within the industry [3] - The bank is actively involved in social responsibility initiatives, including green travel discounts and public welfare projects [3]

"双节"假期，全国各地游人如织、热闹非凡，不少新玩法、新事物进入大众视野，一幅幅生机盎然的消 费新图景也随之徐徐展开。 金融是激发文旅市场和消费潜力的重要支持力量。农业银行（601288）立足地方特色，创新金融产品服 务，为激发假日消费活力、升级文旅消费体验注入强劲金融动能。 文旅产业合作激发消费活力 2014年，广东顺德被联合国教科文组织授予"创意城市·世界美食之都"称号。 顺德是粤菜重要的发源地。近年来，作为"世界美食之都"，顺德在做强做大餐饮产业的同时，推进文旅 产业合作，为城市发展营造出充满创新和活力的发展生态。 山以峰胜，涧以漈名。在浙江温州文成县，有"中华第一高瀑"之称的百丈漈因秀美景色，常年吸引着无 数游客慕名前来。 百丈漈涧长1200米，总落差300余米，2013年，世界吉尼斯总部认证其为"中国单体落差最高的瀑布"， 并入选"中国十大名瀑"。 今年国庆中秋双节期间，百丈漈景区再度迎来旅游热潮，与此同时，"换个高度看风景"的低空游览成为 景区新玩法。 来自杭州的李女士一家乘坐直升机低空俯瞰"中华第一高瀑"，感受银练倾泻之壮美；身着汉服的游客们 在瀑布前体验吊威亚"飞天遁地"，让景区在社交媒体上火 ...

Group 1 - The article highlights the vibrant consumer landscape during the "Double Festival" holiday, showcasing new experiences and activities that attract tourists [1] - Agricultural Bank plays a crucial role in stimulating the cultural tourism market and enhancing consumer experiences through innovative financial products and services [1][3] - Guangdong Shunde, recognized as a "Creative City of Gastronomy," has successfully integrated cultural tourism with its culinary industry, launching over a hundred activities during the holiday to attract visitors [2][3] Group 2 - Agricultural Bank's Guangdong branch reported credit card consumption exceeding 3.3 billion yuan during the holiday, driven by promotional activities in collaboration with local merchants and attractions [3] - The Baizhang Waterfall in Wenzhou, known for its stunning scenery, saw a significant increase in visitors due to improved infrastructure and new activities, supported by over 600 million yuan in loans from Agricultural Bank's Zhejiang branch [4][5] - The ancient town of Shenhou, a hub for Jun porcelain, experienced a surge in tourism, with over 500,000 visitors during the holiday, supported by 45 million yuan in loans from Agricultural Bank's Henan branch to promote local cultural heritage [6]

Group 1 - The article promotes various travel-related discounts and offers for summer vacations, including savings on travel bookings and hotel stays [2] - Specific promotions include discounts on travel routes, hotel consumption, fuel rebates, and equipment upgrades, with savings up to 80 yuan for travel bookings and 30 yuan for hotel stays [2] - The article highlights family-friendly activities such as educational trips and theme park ticket discounts, with reductions of up to 80 yuan [2] Group 2 - The article encourages participation in popular travel topics and offers inspiration for travel planning [3] - It mentions a QR code for accessing additional promotional activities and discounts [3]