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从“财富货架”到“实体滴灌” 国投证券跨越普惠金融鸿沟
Zheng Quan Shi Bao· 2025-09-15 18:33
Core Insights - The transition of "inclusive finance" from a policy buzzword to an active strategy for brokerages presents challenges in delivering specialized services to high-net-worth clients and activating digital technologies for long-tail customers [1] Group 1: Digital Transformation and Service Model - Guotou Securities has established a digital inclusive finance network that operates 24/7, facilitating over 448,300 online consultations in the first half of 2025, effectively breaking down information barriers [2] - The company has developed a comprehensive product shelf with over 10,000 wealth products across various risk levels (R1 to R5) and strategies, catering to diverse client needs [2] - Guotou Securities has implemented fee reductions on over 2,200 public fund products, including zero-fee subscriptions for 214 pension FOFs, enhancing affordability for clients [2] Group 2: Intelligent Investment Advisory - The "Smart Manufacturing+" intelligent investment advisory system, developed over four years, has served over 400,000 clients and generated over 400 million yuan in returns since 2025 [3] - The system features AI-driven tools that help investors avoid emotional trading pitfalls and reduce monitoring pressure [3] Group 3: Client-Centric Approach - Guotou Securities is transitioning to a "buy-side advisory" model focused on long-term asset appreciation, with a client asset scale exceeding 120 billion yuan and over 650,000 clients served [4] - The company has conducted 2,144 financial education activities since 2024, reaching over 10.01 million people to enhance financial literacy [4][5] Group 4: Support for Small and Medium Enterprises - Guotou Securities has provided lifecycle services to over 200 specialized "little giant" enterprises since 2018, facilitating their growth through various financing tools [6] - The company has successfully issued 5 phases of bonds for small and medium enterprises, raising a total of 2.3 billion yuan since 2020 to alleviate funding pressures [6] Group 5: Green Finance and Rural Revitalization - In 2024, Guotou Securities led the issuance of 1 billion yuan in carbon-neutral green bonds for rural revitalization, achieving a subscription multiple of 5.25 times [7] - The project aims to support underdeveloped regions' new energy industries, creating a positive cycle of finance, industry, and livelihood [7] Group 6: Future Commitment - Guotou Securities aims to enhance its professional capabilities and expand the reach of inclusive finance, contributing to the common prosperity of all people and fulfilling their aspirations for a better life [7]