三都自治县是全国唯一的水族自治县，县内世代居住着水族、布依族、苗族等11个民族，全国63% 以上的水族人口聚居在此，有"中国赛马之乡""中国文旅融合特色发展示范县""中国最美县域"等美誉。 三都自治县委副书记、县长杨凯介绍，"贵州村马"这一特色IP让三都自治县从"村寨里的热闹"成 为"县域特色名片"，从"单一文体活动"蜕变为"乡村振兴核心引擎"，更助力三都自治县朝着"世界水族 文化旅游目的地"的目标迈进。 "贵州村马"比赛现场。朱文军 摄 近年来，贵州省三都水族自治县赓续水族人民传承千年的端节赛马习俗，创新打造"贵州村马"文化 IP，吸引1600万人次游客慕名而来，全网话题热度突破20亿次。 记者6日从三都自治县2026年"马年看村马幸福来加码"专题新闻发布会获悉上述消息。 "贵州村马"比赛现场。三都融媒供图 水族长桌宴。三都融媒供图 及"贵州村马"文创店8折优惠。教师、医护人员、老年人享A级旅游景区免门票、免费长桌宴及合作商 户全年8折福利。 作者：刘美伶 "十五五"开局之年，恰逢丙午马年，三都自治县持续以文为魂、以"马"为媒，重点打造文体旅融合 产业核心圈。三都自治县安排1000万元专项资金，面向旅行社、 ...

Core Insights - The article discusses the integration of cultural and tourism industries in various regions of China to strengthen the sense of community among different ethnic groups and promote economic growth [1][3][4]. Group 1: Cultural and Tourism Development - Regions like Deyang, Guizhou, and Yinchuan are leveraging local cultural resources, such as the Sanxingdui site and the "Guizhou Village Horse" brand, to create unique tourism experiences that foster ethnic unity [1][4]. - Deyang is utilizing its rich cultural heritage, including ancient Shu culture and Three Kingdoms culture, to develop tourism projects that enhance cultural confidence and promote a shared national identity [3][4]. - Guizhou's tourism initiatives, such as the "Guizhou Village Horse" and various cultural festivals, are designed to integrate ethnic culture into tourism, thereby enhancing community engagement and economic benefits [4][7]. Group 2: Economic Impact and Community Engagement - In 2024, Guizhou's tourism efforts resulted in over 600 million visitors and a total tourism revenue of 23.2 billion yuan, showcasing the economic potential of cultural tourism [8]. - Yinchuan's tourism initiatives, including the development of wine tourism and night markets, have attracted over 6 million visitors annually, generating approximately 1.846 billion yuan in tourism revenue [8][14]. - Deyang has established 21 cultural tourism villages and 84 local artistic teams, contributing to an average annual income increase of over 10,000 yuan for local residents through tourism-related activities [8][14]. Group 3: Future Plans and Innovations - Deyang plans to enhance the integration of cultural and tourism sectors by establishing a comprehensive development mechanism and promoting cross-regional collaboration [13][14]. - Guizhou aims to elevate its tourism brand by developing red tourism and ecological wellness projects, while also fostering regional cooperation for a collaborative tourism development model [14]. - Yinchuan is focused on creating distinctive tourism projects that enhance the visibility of its cultural heritage, particularly through the successful application of the Western Xia Mausoleum as a UNESCO World Heritage site [14].