三星堆博物馆
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文旅促“三交” 三地有实招
Zhong Guo Xin Wen Wang· 2025-10-21 14:24
Core Insights - The article discusses the integration of cultural and tourism industries in various regions of China to strengthen the sense of community among different ethnic groups and promote economic growth [1][3][4]. Group 1: Cultural and Tourism Development - Regions like Deyang, Guizhou, and Yinchuan are leveraging local cultural resources, such as the Sanxingdui site and the "Guizhou Village Horse" brand, to create unique tourism experiences that foster ethnic unity [1][4]. - Deyang is utilizing its rich cultural heritage, including ancient Shu culture and Three Kingdoms culture, to develop tourism projects that enhance cultural confidence and promote a shared national identity [3][4]. - Guizhou's tourism initiatives, such as the "Guizhou Village Horse" and various cultural festivals, are designed to integrate ethnic culture into tourism, thereby enhancing community engagement and economic benefits [4][7]. Group 2: Economic Impact and Community Engagement - In 2024, Guizhou's tourism efforts resulted in over 600 million visitors and a total tourism revenue of 23.2 billion yuan, showcasing the economic potential of cultural tourism [8]. - Yinchuan's tourism initiatives, including the development of wine tourism and night markets, have attracted over 6 million visitors annually, generating approximately 1.846 billion yuan in tourism revenue [8][14]. - Deyang has established 21 cultural tourism villages and 84 local artistic teams, contributing to an average annual income increase of over 10,000 yuan for local residents through tourism-related activities [8][14]. Group 3: Future Plans and Innovations - Deyang plans to enhance the integration of cultural and tourism sectors by establishing a comprehensive development mechanism and promoting cross-regional collaboration [13][14]. - Guizhou aims to elevate its tourism brand by developing red tourism and ecological wellness projects, while also fostering regional cooperation for a collaborative tourism development model [14]. - Yinchuan is focused on creating distinctive tourism projects that enhance the visibility of its cultural heritage, particularly through the successful application of the Western Xia Mausoleum as a UNESCO World Heritage site [14].
四川德阳推动文旅融合 以三星堆为核打造国际旅游城市
Sou Hu Cai Jing· 2025-08-20 05:22
Core Viewpoint - The Sichuan provincial government is focusing on the integration of culture and tourism in Deyang, aiming to accelerate the development of an internationally recognized tourist city, particularly through the promotion of the Sanxingdui archaeological site and related cultural tourism initiatives [1][2]. Group 1: Development of Sanxingdui - Deyang is leveraging the Sanxingdui site to enhance its global tourism appeal, with annual visitor numbers to the Sanxingdui Museum increasing from 700,000 in 1997 to over 6 million after the new museum was built, representing a nearly 9-fold growth [2]. - The city is constructing the Sanxingdui archaeological site park and a world-class museum, creating a new layout that includes performance shows and immersive experiences [2]. - The first Sanxingdui Forum will be held in September, themed "Civilization Mutual Learning from an Archaeological Perspective," alongside regular events like the Mask Festival and half-marathon to showcase the charm of ancient Shu civilization [2]. Group 2: "Comfortable Travel in Deyang" - Deyang is integrating local resources such as the Longmen Mountain range and cultural sites to enhance the "Comfortable Travel in Deyang" initiative, promoting a blend of culture and tourism across various industries [2]. - The city is advancing the construction of the "Longmen Peak International Tourist Resort," aiming to create a leisure destination with activities accessible within 1 to 3 hours [2]. - Deyang is upgrading 77 cultural tourism villages to create a thematic matrix that offers monthly activities, catering to diverse tourist needs [2]. Group 3: Building an International Tourism City - Deyang is utilizing its proximity to Chengdu to develop an open "international reception hall," with a total investment of 100 billion yuan in key cultural tourism projects [4]. - The city is enhancing inbound tourism convenience by establishing "International Tourism Service Stations" at major sites and improving payment systems for international visitors [4]. - Deyang is focusing on deep cultural experiences and precise global marketing strategies to attract tourists from visa-free countries, including the development of cross-border tourism routes and multi-language promotional materials [4].
打造“叫得响”的世界三星堆!德阳三大举措齐发力,加速建设国际旅游城市
Sou Hu Cai Jing· 2025-08-19 13:32
Group 1 - The core theme of the news release is the development of Deyang as an international tourism city, focusing on the promotion of the Sanxingdui archaeological site and cultural tourism [1][3]. - Deyang aims to enhance the Sanxingdui site, which has seen a significant increase in visitor numbers from 700,000 annually in 1997 to over 6 million after the new museum was built, marking a nearly 9-fold growth [3]. - The city plans to host the first Sanxingdui Forum in September, themed "Civilization Mutual Learning from an Archaeological Perspective," and will regularly organize events like the Mask Festival and Half Marathon to showcase the unique charm of Sanxingdui [3]. Group 2 - Deyang is developing a high-quality tourism experience called "Comfortable Travel in Deyang," integrating various tourism projects to create a diverse leisure destination [3][4]. - The city is constructing the Longmen Summit International Tourism Resort and connecting it with other attractions, aiming to provide a range of activities within a 3-hour travel radius [3]. - Deyang is also enhancing its industrial tourism by leveraging local industrial culture resources and upgrading 77 cultural tourism villages to create a thematic and activity-rich environment [3]. Group 3 - Deyang is positioning itself as an "International Reception Hall" by aligning with international standards and integrating its tourism development with modern urbanization [4]. - The city plans to invest 100 billion yuan in 100 key cultural tourism projects and improve its tourism transportation network [4]. - Deyang aims to enhance the overall visitor experience by improving service systems to ensure tourists feel satisfied, happy, and safe [4].
世界遗产大会“考古遗产保护传承与可持续发展”边会上,三星堆等保护案例引关注 向世界展示四川考古遗址保护成果
Si Chuan Ri Bao· 2025-07-14 00:12
Core Insights - Sichuan is a significant birthplace of Chinese civilization, housing numerous archaeological sites from the Paleolithic era to various historical periods, including six national major sites and four national archaeological parks [2][3] Group 1: Archaeological Site Protection and Management - Sichuan has developed a comprehensive archaeological site protection system, supported by various policy documents such as the "Implementation Opinions on Strengthening Cultural Relics Protection and Utilization Reform" and the "Implementation Plan for the Protection and Inheritance of Ancient Shu Civilization" [2][3] - The province has conducted systematic archaeological investigations at multiple sites, including the Sanxingdui and Jinsha sites, enhancing the standards of archaeological research and on-site relic protection through innovative methods [2][3] Group 2: Community Engagement and Sustainable Development - Sichuan emphasizes community sharing and sustainable development in archaeological site protection, fostering harmony between site preservation and stakeholder interests [4] - The establishment of national cultural relic protection demonstration zones and archaeological parks has increased community participation in heritage preservation, enhancing local residents' sense of identity and benefits [4] Group 3: Exhibition and Public Engagement - The Sanxingdui Museum has received nearly 10 million visitors since the opening of its new hall in 2023, showcasing innovative exhibition models that allow the public to witness the archaeological excavation and relic restoration processes [3] - The relic exhibitions from Sanxingdui and Jinsha have reached over 100 cities worldwide, attracting millions of visitors and generating significant public interest [3]