Core Viewpoint - The article emphasizes the transformation of the liquor industry in Guizhou from "selling liquor" to "selling lifestyle," aiming to meet the growing consumer demand for quality and personalized experiences [2][3]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thoughts and aims to align with the spirit of the 20th National Congress of the Communist Party, focusing on market-driven and government-guided approaches to innovate and adapt to consumption changes [3]. Group 2: Interpretation of the Concept - The shift from "selling liquor" to "selling lifestyle" involves liquor companies enhancing their offerings by integrating cultural elements, improving service capabilities, and providing a comprehensive experience that resonates emotionally with consumers [4]. Group 3: Key Tasks - **Enhancing Product and Service Supply**: Companies are encouraged to collaborate with educational institutions to innovate and diversify their product offerings, including low-alcohol and flavored liquors [5]. - **Promoting Industry Integration**: The initiative aims to integrate liquor with tourism, dining, and cultural activities, expanding market boundaries and enhancing consumer experiences [5]. - **Creating New Consumption Scenarios**: New consumption venues will be developed, including wine estates and cultural festivals, to enhance the visibility and accessibility of Guizhou liquor [6]. - **Upgrading Marketing Models**: Businesses are urged to shift their marketing strategies from product-centric to service-oriented, utilizing both online and offline platforms for promotion [6]. - **Developing Talent**: There is a focus on cultivating professionals in the liquor industry through targeted training programs [7]. - **Cultural Heritage and Innovation**: The initiative promotes the preservation and innovative development of Guizhou's liquor culture, including the application for world cultural heritage status for traditional brewing techniques [8]. Group 4: Support Measures - **Organizational Support**: A provincial-level coordination mechanism will be established to oversee the implementation of the transformation strategy [8]. - **Financial Support**: The provincial government will provide funding for projects aligned with the transformation goals, and financial institutions will support businesses in upgrading and market expansion [8].