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方家铺子3城4店同开:百年品牌加速全国扩张,引领滋补新潮流
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-18 08:53
Core Viewpoint - Fangjiapuzi is accelerating its national franchise expansion by opening four new stores simultaneously in three cities, marking a significant step in its "Ten Hundred Thousand Billion" strategy and revitalizing the traditional Chinese health supplement industry [1][3]. Group 1: New Store Openings - The four new stores are located in Nanjing, Linfen, and Qinzhou, covering key markets in East China, North China, and Southwest China, which strengthens the brand's urban presence and community penetration [2][3]. - The new stores are equipped with AI Traditional Chinese Medicine smart terminals, offering personalized health supplement solutions through various diagnostic functions, enhancing customer interaction and experience [2][4]. Group 2: Business Strategy and Product Offering - The simultaneous opening of stores reflects Fangjiapuzi's steady expansion of its national franchise network, aiming for a comprehensive product system that includes medicinal food, premium health supplements, and organic products [3][4]. - The company has established a global supply chain with 29 origins and built a 108-acre medicinal food industry park, ensuring quality control from cultivation to processing [3][4]. Group 3: Future Goals and Market Position - Fangjiapuzi aims to build 100 factories, cover 1,000 cities, and establish 10,000 health supplement stores over the next decade, targeting to serve 100 million families and become a globally trusted brand in the health supplement sector [4][5]. - The brand has surpassed 500 offline stores and served over 20 million families, maintaining the top sales position in the dry goods category on JD.com for seven consecutive years [4][5].