2025年行至中场，在过去的半年里，推新浪潮席卷食品行业，健康化与透明度成为企业生存的必选项。 健康不再停留于标签，而是成为产品创新的基因；"药食同源"从传统智慧蜕变为现代消费刚需；"零添加"标签在政策严控下黯 然退场；"全员认证风"将食品透明度从营销话术升级为生存底线。与此同时，体重管理年将国民健康意识推向新高度，超级食 物以其高营养密度与强社交属性，重构了食品创新的底层逻辑。 本文，我们将目光聚焦于2025年上半年食品行业的大事件，探讨在政策驱动下，细分品类中呈现出的新趋势，以及品牌在市场 竞争中采取的博弈动作，通过这一系列的剖析勾勒出上半年食品行业发展的清晰脉络，为行业从业者与关注者提供有价值的洞 察与参考。 药食同源持续走红，养生站创新风口 图源：品牌方淘宝宣传页 健康意识觉醒和国潮复兴趋势下，养生消费正从银发人群延伸至年轻一代，而当脆皮年轻人开始追崇中式养生，这也对传统滋 补品的形式创新、功能定位和传播方式提出了更高要求，其中药食同源领域正跟随着市场需求迎来爆发增长。 根据2025年中国特种食品产业大会公布的数据显示，我国药食同源市场规模已突破3700亿元，全产业链估值超过2万亿元。近几 年，药食同 ...

Core Insights - The exhibition industry is experiencing a resurgence with increasing market activity and favorable policies across the country, leading to a robust supply-demand dynamic in various exhibitions [1] Group 1: Upcoming Major Exhibitions - The HNC Health Nutrition Exhibition 2025 will take place from June 24 to 26 at the National Exhibition and Convention Center (Shanghai), featuring over 2,500 exhibitors and attracting more than 120,000 professional visitors [1] - The 32nd China International Musical Instruments Exhibition will be held from June 24 to 29 at the China International Exhibition Center (Chaoyang), showcasing a wide range of musical instruments and related organizations [2] - The 5th China (Xiamen) International Cross-Border E-Commerce Exhibition will occur from June 26 to 28 at the Xiamen International Convention and Exhibition Center, covering over 50,000 square meters with more than 1,500 international standard booths [3] - The 2025 Beijing International Low-Altitude Economy and Drone System Industry Exhibition will be held from June 26 to 28 at the Beijing Shougang Exhibition Center, focusing on technological innovation and industry collaboration [4] - The 30th Shanghai International Processing and Packaging Exhibition will take place from June 24 to 26 at the National Exhibition and Convention Center (Shanghai), covering 220,000 square meters and providing solutions for various industries [4] - The 2025 Shenzhen International Consumer Electronics Exhibition will be held from June 25 to 27 at the Shenzhen International Convention and Exhibition Center, featuring an exhibition area of 200,000 square meters [5] - The 16th Optoelectronic Industry Expo will take place from June 25 to 27 at the National Conference Center, showcasing various optoelectronic technologies and applications [6] - The 2025 Hangzhou International Intelligent Connected New Energy Vehicle Exhibition will be held from June 20 to 22 at the Hangzhou International Convention and Exhibition Center, focusing on smart connected vehicles and related technologies [7][8]

Core Viewpoint - The domestic chain pharmacy industry is experiencing significant challenges, transitioning from rapid expansion to a survival phase, with a focus on efficiency over scale [1][6][10]. Industry Overview - The chain pharmacy sector has shifted from a "land grab" phase to a "survival of the fittest" competition, with many stores closing or relocating due to poor performance [2][11]. - The number of retail pharmacies in China increased from 524,000 in 2019 to 667,000 in 2023, with projections of reaching 700,000 in 2024, indicating an oversupply situation [8][10]. Market Dynamics - In 2024, the number of closed pharmacies is expected to rise significantly, with quarterly closures projected at 6,778, 8,791, 9,545, and 14,114 respectively, marking the first negative growth in total pharmacy numbers in recent years [5][10]. - The rise of e-commerce and changing consumer habits have further pressured physical pharmacies, with online pharmacy sales expected to reach 75.8 billion yuan in 2024, growing by 14.4% year-on-year [8][10]. Financial Performance - In 2024, six listed chain pharmacy companies reported a collective decline in net profits, with only one company, Yifeng Pharmacy, showing growth [10][12]. - Major companies like Guoda Pharmacy have had to close numerous stores, with 1,273 direct stores and 389 franchise stores shut down in a short period [11][12]. Strategic Responses - To survive, many pharmacies are merging operations to reduce costs, with smaller chains collaborating to manage resources more efficiently [11][12]. - Major chains are adopting new strategies, including closing unprofitable stores and slowing expansion, as seen with Yifeng Pharmacy closing 1,078 stores in 2024 [12]. Future Directions - The future of pharmacies lies in diversification and service enhancement, with a shift towards health services beyond just selling medications [15][16]. - Companies are exploring models like "pharmacy + clinic" and expanding product offerings to include health-related items, aiming to create a more comprehensive service environment [15][16].

□本报三农全媒体中心记者 郭明瑞 通讯员 赵沛亚 曼永峰，宝丰弘亚食用菌科技有限公司董事长，平顶山市人大代表，用十年光阴打造出年产值过亿元的 食用菌王国，让"小蘑菇"成为撬动乡村振兴的"金杠杆"。 破土生金"菌光"点亮振兴路 当"三农"问题成为全面建设社会主义现代化国家的重中之重时，曼永峰敏锐地意识到：食用菌产业，正 是破解传统农业困局的"金钥匙"。这种被誉为"上帝的食物"的微生物，具有高附加值、短生长周期、低 资源消耗的特性，既能打开土地增效大门，又能叩响农民致富的房门。 2015年，曼永峰毅然告别了商贸领域的舒适圈，一头扎进食用菌的"神秘世界"。他走访了全国多个省 份，在森林中探寻野生菌的生长密码，在工厂化车间里研究智能温控技术，在平菇大棚中记录下菌丝生 长数据。"农业要升级，必须靠科技；农民要致富，必须有产业。" "菌物是未被充分认知的第三大生物类群，它的发展潜力远超想象。"曼永峰深知单打独斗难成气候，唯 有以科技为犁、以模式为铧，方能深耕产业沃土。为此，他与中国科学院、河南省农科院等机构展开合 作，共同突破羊肚菌航天育种、天麻两菌培育等核心技术。截至目前，公司已累计申请国家专利25项， 6个产品获中国 ...

广州5月22日电 (记者 郭军)广东省2025年"消费帮扶仲夏行动"暨远方好物仲夏选品对接会21日在广交会 展馆启动。启动仪式上，发布了广东省2025年"消费帮扶仲夏行动"倡议书及《广东省2025年消费帮扶农 副产品进湾区选品指南》。首场选品对接会活动吸引200余家全国各地优质企业，集中展示一批经过严 格筛选的特色物产、地理标志、药食同源产品。 本次活动由广东省发展改革委、省财政厅、省农业农村厅、省市场监管局、省总工会，广州市协作办公 室、深圳市乡村振兴和协作交流局、广州市海珠区人民政府等部门联合主办，广东消费帮扶联盟与广州 蜂群互联网科技有限公司(远方好物平台)共同承办。活动旨在通过市场化的运作方式，强化政府引导作 用，推动大湾区消费帮扶市场化主体力量建设，帮助帮扶地区的农副产品和文旅服务开拓市场。 据悉，近年来，广东创新推动消费帮扶机制转变，不断强化消费帮扶重点城市与重点产区联动，逐步构 建"政府引导、市场主导、社会参与、多方协同"的消费帮扶体系，2024年全省采购消费帮扶产品超450 亿元。去年9月，广东突破传统对口协作模式，与其他消费帮扶重点产区联动实施"消费帮扶金秋行 动"，不断拓展消费帮扶新模式， ...

出新招、选好 品！广东省2025 年"消费帮扶仲 夏行动"即将启 动_南方+_南方 plus 小满将至，五谷 渐熟。夏日的第 二个节气将至， 在这充满生机和 希望的季节，广 东又出"新招" ， 全面掀起消费帮 扶的新浪潮。5 月21日上午，广 东省2025年"消 费帮扶仲夏行 动"启动仪式将 在广州广交会展 馆馆C区14.4 馆、15.4馆启 幕。 消费帮扶作为社 会力量参与巩固 拓展脱贫攻坚成 果、全面推进乡 村振兴的重要途 径发挥重要作 用。据了 解，"消费帮扶 仲夏行动"是广 东加快推进消费 帮扶市场化运作 的创新举措，以 消费帮扶农副产 品选品和农文旅 推介为重点内 容，旨在强化政 府引导，更好服 务大湾区消费帮 扶市场化主体力 量建设与帮扶地 区农副产品和文 旅服务开拓市 场，持续推动全 省消费帮扶市场 化发展。 目光回溯到2023 年，广东省发展 改革委以落实国 家发展改革委消 费帮扶"新春行 动"和"金秋行 动"工作部署为 城市建设，促进 帮扶农副产品和 文旅服务与粤港 澳大湾区消费市 场精准对接，广 东于今年5-8月 组织开展广东省 重要抓手，组织 各类线上线下产 销对接专场活 动，不断加强省 ...