Group 1 - The article highlights the vibrant cultural activities and traditional customs celebrated during the Lunar New Year, emphasizing the blend of heritage and modernity in these festivities [2][3][4] - Various regions are hosting over 1,500 events and more than 120 promotional measures to enhance the cultural tourism experience, integrating traditional practices with contemporary trends [4] - The focus on creating new experiences for different demographics, such as young and elderly populations, is evident in the development of unique tourism routes and activities tailored to their interests [5][6] Group 2 - The article reports a surge in consumer activity and business optimism as local merchants prepare for a prosperous new year, with many businesses experiencing high foot traffic and customer engagement [7][8][9] - Specific examples include a民宿 in Heilongjiang that has seen over 4,500 visitors during the holiday period, indicating a strong demand for immersive cultural experiences [8] - In Chongqing, a long-established snack shop has experienced a significant increase in customer inquiries and sales, reflecting the overall positive sentiment in the retail sector [9]