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从交通工具到城市文化IP 公交如何成为“流动的风景线”
Hang Zhou Ri Bao· 2025-07-25 03:22
Group 1: Launch of Flower Viewing Bus Line - The "Flower Viewing Bus Line" in Hangzhou has been launched to provide easy access to popular lotus viewing spots, enhancing the travel experience for citizens and tourists [2][4] - The bus line has seen a 50% increase in passenger flow since its launch, indicating its popularity and success in merging public transport with cultural tourism [2][4] Group 2: Cultural Integration through Public Transport - Hangzhou's public transport has redefined its value by integrating cultural and tourism elements, with various themed bus lines introduced, such as the tulip line and seasonal flower viewing lines [4][5] - The "Chinese-Italian Bus" has become a cultural landmark, promoting the friendship between Hangzhou and Verona, and has significantly increased the visibility of local attractions [5] Group 3: Youth Engagement and Innovative Practices - The "Roller Coaster Bus" has gained popularity on social media, attracting a younger demographic with its unique experience of riding over scenic bridges, leading to a 12.6% increase in passengers under 35 [6][7] - Future plans include launching night tour lines and creating special commemorative tickets to further engage younger audiences and enhance the cultural experience [7] Group 4: Smart Travel Innovations - Hangzhou public transport has introduced a ticketing service that allows passengers to purchase tickets for popular attractions via mobile apps, streamlining the entry process and enhancing travel efficiency [8] - The establishment of a comprehensive service center at a key location provides various amenities for tourists, showcasing Hangzhou's commitment to improving the travel experience [9] Group 5: Future Developments in Public Transport - The public transport authority aims to continue expanding smart travel services and explore more possibilities in integrating public transport with cultural tourism, positioning buses as a window to explore the beauty of Hangzhou [9]