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“公交+文旅” 雪山古城丽江的公交突围之路|一线调研
Di Yi Cai Jing· 2025-11-13 14:36
Core Insights - Lijiang's public transportation system has successfully integrated tourism and public transport, enhancing the travel experience for both tourists and locals [1][3][8] - The city's innovative "public transport + cultural tourism" model has led to significant revenue growth, with tourism-related lines accounting for 75% of total bus revenue in 2023 [1][8] - Lijiang's public transport initiatives have been recognized nationally, with the city being selected as a model for public transport development [1][10] Group 1: Tourism and Public Transport Integration - Lijiang attracts over 80 million tourists annually, with 14% opting for public transport this year [1][8] - The introduction of the 101 route to Yulong Snow Mountain has proven successful, leading to the launch of 11 additional tourism lines [3][8] - The city has developed a one-stop public transport network that connects major tourist attractions, enhancing accessibility [3][8] Group 2: Revenue and Economic Impact - From January to September 2023, tourism lines generated 75% of Lijiang's total bus revenue, with a 15.07% increase compared to the same period in 2024 [8][11] - In the first half of 2025, Lijiang received 41.84 million tourists, generating a total tourism revenue of 52.77 billion yuan, reflecting a year-on-year growth of 5.6% and 9.7% respectively [8][11] Group 3: Infrastructure and Service Development - Lijiang has launched various specialized lines, including medical and school transport services, to meet diverse community needs [6][8] - The city has invested nearly 1 billion yuan annually since 2022 to support public transport operations and vehicle purchases [11] - Lijiang's public transport system has achieved a 93.47% share of new energy vehicles in its fleet, promoting green travel [9][11] Group 4: Future Development and Policy Support - The city is recognized as a model for integrated urban-rural transport, enhancing connectivity and supporting rural revitalization [8][11] - The government is committed to improving public transport services, with plans to optimize routes and enhance user experience [10][11] - National policies emphasize the importance of public transport, aiming to improve operational efficiency and service standards [10][11]
“公交+文旅”,雪山古城丽江的公交突围之路
第一财经· 2025-11-13 11:35
Core Viewpoint - Lijiang is innovating its public transportation system by integrating tourism and public transport, leading to increased revenue and improved service for both tourists and residents [3][11][17]. Group 1: Public Transport and Tourism Integration - Lijiang's public transport system has adapted to the growing tourism market, with 14% of tourists choosing to use public transport from January to September this year [3][11]. - The introduction of the 101 route to Yulong Snow Mountain has been a successful initiative, leading to the establishment of 11 additional tourist lines, creating a comprehensive public transport network [5][6]. - Revenue from tourism lines accounted for 75% of Lijiang's total public transport revenue in 2023, with a 15.07% increase compared to the same period in 2024 [13][14]. Group 2: Service Innovations - Lijiang public transport has launched customized services, including medical and school transport lines, to meet diverse community needs [10][11]. - The "basic + customized" service model has improved operational efficiency and reduced energy consumption by minimizing empty runs [11][12]. - The introduction of hydrogen-powered buses aligns with the city's commitment to green transportation, with 93.47% of operational vehicles being new energy vehicles [14]. Group 3: Government Support and Future Plans - The local government has allocated nearly 10 million yuan annually since 2022 to support public transport development, including vehicle purchases and operational subsidies [17][18]. - Lijiang has been recognized as a model city for public transport development, with plans to enhance service quality and expand coverage [11][18]. - The city aims to create a sustainable public transport system that integrates urban and rural services, contributing to the overall economic vitality of the region [13][18].
“公交+文旅”,雪山古城丽江的公交突围之路|一线调研
Di Yi Cai Jing· 2025-11-13 10:30
Core Insights - The article emphasizes the integration of public transportation and tourism in Lijiang, showcasing how the city is leveraging its tourism potential to enhance public transport services and revenue generation [1][3][9]. Group 1: Public Transport Development - Lijiang's public transport system is evolving to meet the needs of both residents and tourists, with a focus on creating a "public transport + cultural tourism" model [1][3]. - The city has seen a significant increase in public transport usage among tourists, with 14% of visitors opting for bus services from January to September this year [1][9]. - Revenue from cultural tourism lines accounted for 75% of Lijiang's total public transport revenue, highlighting the financial viability of this model [1][9]. Group 2: Infrastructure and Service Innovations - Lijiang has introduced various specialized bus lines, including the 101 route to Yulong Snow Mountain, which has received positive feedback from tourists [3][5]. - The city has also launched seasonal and customized bus services to cater to diverse tourist needs, including a "sunrise viewing" line for optimal sightseeing experiences [5][6]. - The introduction of a medical transport line and school bus services addresses local community needs, enhancing overall service coverage [6][8]. Group 3: Government Support and Future Plans - The local government has committed nearly 10 million yuan annually since 2022 to support public transport operations and vehicle purchases [12][14]. - Lijiang has been recognized as a model city for public transport development under the national "14th Five-Year Plan," with plans for further enhancements in service efficiency and coverage [8][14]. - The city aims to build a sustainable public transport system that integrates urban and rural services, contributing to the overall economic vitality of the region [9][14].
我市新增三条特色文旅巴士线路
Zheng Zhou Ri Bao· 2025-09-28 01:09
Core Viewpoint - Zhengzhou Public Transport has launched three new cultural tourism bus routes, enhancing the integration of public transport and cultural tourism, providing citizens and tourists with enriched travel experiences [1][2]. Group 1: New Bus Routes - The three new cultural tourism bus routes are named "Shangyin No." Poetry Culture Bus, "Yellow River No." Maritime Square Bus, and "Picking No." Seasonal Freshness Bus [1][2]. - The "Shangyin No." bus route focuses on poetry culture, connecting key landmarks such as Zhengzhou National Cotton Six Factory and Li Shangyin Park, showcasing both historical and modern aspects of the city [1]. - The "Yellow River No." bus route aims to explore Yellow River culture, starting from the city center and culminating at Maritime Square, allowing passengers to appreciate the scenic views of the Yellow River [1]. Group 2: Dynamic Destination Design - The "Picking No." bus route emphasizes the connection with nature and seasonal agricultural experiences, featuring a dynamic destination design that adjusts based on the maturity of seasonal fruits and vegetables [2]. - The first destination for the "Picking No." route is set at an apple orchard in the Zhongmu Yellow River beach area, marking the beginning of the autumn fruit-picking journey for citizens [2].
从交通工具到城市文化IP 公交如何成为“流动的风景线”
Hang Zhou Ri Bao· 2025-07-25 03:22
Group 1: Launch of Flower Viewing Bus Line - The "Flower Viewing Bus Line" in Hangzhou has been launched to provide easy access to popular lotus viewing spots, enhancing the travel experience for citizens and tourists [2][4] - The bus line has seen a 50% increase in passenger flow since its launch, indicating its popularity and success in merging public transport with cultural tourism [2][4] Group 2: Cultural Integration through Public Transport - Hangzhou's public transport has redefined its value by integrating cultural and tourism elements, with various themed bus lines introduced, such as the tulip line and seasonal flower viewing lines [4][5] - The "Chinese-Italian Bus" has become a cultural landmark, promoting the friendship between Hangzhou and Verona, and has significantly increased the visibility of local attractions [5] Group 3: Youth Engagement and Innovative Practices - The "Roller Coaster Bus" has gained popularity on social media, attracting a younger demographic with its unique experience of riding over scenic bridges, leading to a 12.6% increase in passengers under 35 [6][7] - Future plans include launching night tour lines and creating special commemorative tickets to further engage younger audiences and enhance the cultural experience [7] Group 4: Smart Travel Innovations - Hangzhou public transport has introduced a ticketing service that allows passengers to purchase tickets for popular attractions via mobile apps, streamlining the entry process and enhancing travel efficiency [8] - The establishment of a comprehensive service center at a key location provides various amenities for tourists, showcasing Hangzhou's commitment to improving the travel experience [9] Group 5: Future Developments in Public Transport - The public transport authority aims to continue expanding smart travel services and explore more possibilities in integrating public transport with cultural tourism, positioning buses as a window to explore the beauty of Hangzhou [9]