Core Viewpoint - The National Sports Administration is actively promoting the development of sports event economy in China, highlighting significant economic benefits and strategic initiatives to enhance the sports industry. Group 1: Economic Impact - In Shandong province, over 739 sports events with more than 500 participants were held in the first half of this year, generating direct economic benefits of 4.6 billion yuan and indirect economic benefits of 11.3 billion yuan [1]. Group 2: Policy Development - The administration is accelerating the formulation of the "14th Five-Year" sports industry development plan to coordinate and deploy sports event economic development [1]. - Research on sports event economic policy documents is being conducted to address development obstacles and enhance inter-departmental collaboration [1]. Group 3: Event Promotion - Focus is placed on enhancing the quality of professional leagues in football, basketball, and volleyball, while also fostering independent IP events in table tennis, badminton, and tennis [2]. - High-level youth sports events, such as national youth competitions in major sports, are being organized to improve competitiveness and influence [2]. - The administration is guiding localities to host international events, including the ISU Four Continents Figure Skating Championships and the F1 Chinese Grand Prix [2]. Group 4: Audience Experience Enhancement - The use of new technologies like big data, AI, and IoT is encouraged to innovate and improve the spectator experience [2]. - Efforts are being made to increase the number of tickets available for sale, with record attendance at venues like the Nanjing Olympic Sports Center [2]. - Talent development initiatives are in place to cultivate professional managers and commentators, as well as to expand the volunteer workforce [2]. Group 5: Event Integration and Safety - The administration is exploring the integration of sports events with cultural elements, promoting products that reflect Chinese culture [2]. - There is a focus on the deep integration of events with tourism to enhance the economic impact of sports events [2]. - Strict safety management measures are being implemented for high-risk sports events, including the introduction of various insurance products to enhance safety [3].