赤峰经乌兰浩特中转阿尔山旅游产品

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“支支通+旅游”发力 航旅融合提升航线客座率
Zhong Guo Min Hang Wang· 2025-06-24 06:26
Core Viewpoint - The Inner Mongolia Airport Group has successfully enhanced the operational quality of its "支支通" (branch-to-branch) flight routes by integrating tourism products, addressing low passenger load factors on certain routes [1][5]. Group 1: Market Strategy - The Inner Mongolia Airport Group organized a market visit involving local travel agencies and agents to explore the potential of flight routes, focusing on deep integration of travel and aviation [1][3]. - A new tourism product was developed that connects Tongliao and Chifeng via Ulanhot to Arxan, highlighting the unique red cultural heritage and natural beauty of the region [3]. Group 2: Performance Results - The new "支支通 + tourism" integration model has shown significant results, with nearly 400 passengers booked for the tourism product by July 22 [5]. - The passenger load factors for the routes Tongliao-Ulanhot, Chifeng-Ulanhot, and Ulanhot-Arxan increased by 20.6 percentage points in mid-June, effectively reversing the low load factor issue during the off-peak season [5]. Group 3: Future Implications - This successful initiative not only addressed operational challenges for specific routes but also enriched the tourism product offerings, providing valuable experience for future development of other "支支通" tourism products [7]. - The model is expected to be replicable across a broader region, enhancing the effectiveness of the "支支通" network and promoting the growth of the local tourism industry, thereby contributing to regional economic development [7].