Core Insights - The summer travel trend shows that Europe remains the top destination for domestic tourists, with a significant increase in travel numbers expected this year [1][5][22] - The overwhelming influx of tourists is leading to overcrowding in popular destinations, affecting both visitor experiences and local residents [3][4][7][24] - There is a growing demand for lesser-known destinations, particularly among experienced travelers seeking high-end vacation experiences [3][10][18] Group 1: Tourist Trends - The number of tourists traveling to Europe is projected to reach record levels this summer, with a 76% year-on-year increase in travelers to Europe from China noted by a travel agency [1][5] - Spain is expected to see its foreign tourist numbers exceed 100 million this year, up from 94 million last year, highlighting the country's popularity [4][5][6] - The influx of tourists is creating challenges for local residents and impacting the overall travel experience, leading to protests against overtourism [3][7][24] Group 2: Emerging Destinations - The Basque region in Spain is emerging as a desirable destination for tourists seeking a quieter experience, with significantly fewer visitors compared to major cities [9][10][12] - The region is known for its beautiful landscapes, culinary offerings, and cultural heritage, making it attractive for high-net-worth travelers [12][17][18] - The Basque tourism board is actively promoting the region to Chinese tourists, aiming to increase visitor numbers to over 10,000 in the next two years [18][20] Group 3: Economic Impact - Chinese tourists contributed €1.828 billion to Spain's economy in 2024, with an average spending of over €2,900 per person, indicating strong purchasing power [20][22] - The number of Chinese tourists visiting Spain has increased by 15.3% in the first four months of this year compared to 2019, reflecting a robust recovery in travel demand [22] - The Spanish government is focused on attracting more Chinese tourists while managing the challenges of overtourism and ensuring sustainable tourism development [22][24]