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广汽埃安紧急辟谣员工持股兑付危机传闻 销量逆势下滑千亿估值大幅缩水
Xin Lang Cai Jing· 2025-06-19 04:03
Core Viewpoint - The company faces significant challenges due to a decline in stock valuation, leading to employee dissatisfaction and potential legal disputes regarding the employee stock ownership plan [1][2][5]. Group 1: Employee Stock Ownership Plan - The employee stock ownership plan involved 794 participants contributing nearly 1.8 billion yuan for a 4.55% stake in the company, with an average investment of approximately 2.24 million yuan per participant [2][3]. - The plan aimed to bind core talent and was seen as a strategic move to enhance employee motivation and retention [3][4]. - As of 2025, employees are facing pressure to repay principal amounts after a five-year lock-in period, with some employees potentially losing their investments due to the company's declining performance [5][6]. Group 2: Company Performance - In 2024, the company's sales dropped to 374,900 units, a year-on-year decline of 21.19%, significantly below the annual target of 700,000 units [4]. - The first quarter of 2025 saw a further decline, with sales in May plummeting by 33.18% year-on-year, indicating a worsening trend [4][5]. - The company has struggled with product strategy failures and increased competition from rivals like BYD and Xpeng, leading to a saturated B-end market and challenges in expanding into the consumer market [4][6]. Group 3: IPO and Market Challenges - The company's IPO plans have been indefinitely postponed, with the CEO acknowledging that the current market conditions are not favorable for an IPO [5]. - The company has attempted to implement price reductions across its product line, but the market response has been minimal, indicating deeper issues with product acceptance [6]. - The overall market environment for electric vehicles is becoming increasingly challenging, with external factors such as potential tariffs on Chinese electric vehicles adding to the difficulties faced by the company [6].