Core Viewpoint - The surge in popularity of coconut water over the past two years has propelled IFBH Limited, the parent company of the IF coconut water brand, towards the capital market, with significant revenue growth driven primarily by the Chinese mainland market [1][2]. Financial Performance - In 2023, IFBH Limited reported revenues of $87.44 million, with net profits of $16.75 million. For 2024, projected revenues are approximately $158 million, reflecting a year-on-year growth of about 80.32%, while net profits are expected to reach $33 million, a growth of approximately 94.12% [1]. - The Chinese mainland market is the primary revenue driver, with expected revenues of $146 million in 2024, accounting for 92.4% of total revenues [1]. Market Dynamics - The increase in coconut water's popularity in the Chinese mainland has significantly boosted IF's sales, with a noted increase in market penetration [2]. - IF's market share in the coconut water segment rose from 47.48% in Q1 2023 to a peak of 55.53% in Q1 2024, but subsequently declined to 30.33% by Q4 2024, and 36.42% by Q1 2025 due to increased competition [6][7]. Competitive Landscape - The decline in market share is attributed to the rise of competitors, including both established brands and new entrants, such as "Chaoji Coconut," which has seen its market share grow significantly [7]. - Despite the competition, IF remains the largest coconut water brand in the mainland market, although it faces pressure from lower-priced alternatives [6][7]. Pricing Strategy - The average price of coconut water has decreased from 1.91 yuan per 100ml in Q1 2023 to 1.46 yuan in Q1 2025, a decline of 23.5%, while IF's price reduction was only 9.6% [8]. - As of now, IF's pricing strategy positions it slightly above the market average, which may impact its competitiveness [8]. Supply Chain and Production Risks - IFBH Limited relies heavily on Thai coconuts for its products, which poses risks related to climate and geopolitical factors that could affect supply and pricing [8][9]. - The company has expressed concerns about its dependence on third-party suppliers for production and logistics, with a significant portion of its business concentrated among a few key clients [9][10]. Future Growth Strategy - The company plans to use proceeds from its IPO to expand its supplier base and product offerings, including sourcing coconuts from surrounding regions and diversifying into more fruit and vegetable products [11].