证券研究报告 | 行业周报 | 食品饮料 食品饮料 报告日期：2026 年 03 月 01 日 食品饮料周报：节后高端酒批价稳健，重视餐供产业链机会 ——食饮行业周报（2026 年 2 月第 3 期） 投资要点 ❑ 市场表现复盘 ❑ 本周（2 月 23 日-2 月 27 日，下同），食品饮料板块涨跌幅为 -1.54%，上 证综指涨跌幅为+1.98%，沪深 300 指数涨跌幅为+1.08%，具体来看， 预加工食品/啤酒/保健品/调味发酵品/肉制品/烘焙食品/零食/乳品/其他酒 类/白酒/软饮料涨跌幅分别为+6.73%/+2.62%/+1.17%/+1.01%/+0.58%/- 0.17%/-0.81%/-0.93%/-1.43%/-2.26%/-5.79%。 ❑ 周观点更新 ❑ 白酒：节后高端酒批价稳定，珍酒发布业绩预告。本周板块回调或主因资金 面问题，节后高端酒批价保持稳健（本周散飞批价保持 1650 元，同时五粮 液&国窖 1573 批价亦稳定），基本面周度边际变化不大。① 珍酒：公司发 布业绩预告，显示 25 年公司预计营收 35.5-37 亿元（同比下滑 48%-50%）， 经调整净利润 5.2-5.8 ...

证券研究报告 | 行业周报 | 食品饮料 食品饮料 报告日期：2026 年 03 月 01 日 食品饮料周报：节后高端酒批价稳健，重视餐供产业链机会 ——食饮行业周报（2026 年 2 月第 3 期） 投资要点 ❑ 市场表现复盘 ❑ 本周（2 月 23 日-2 月 27 日，下同），食品饮料板块涨跌幅为 -1.54%，上 证综指涨跌幅为+1.98%，沪深 300 指数涨跌幅为+1.08%，具体来看， 预加工食品/啤酒/保健品/调味发酵品/肉制品/烘焙食品/零食/乳品/其他酒 类/白酒/软饮料涨跌幅分别为+6.73%/+2.62%/+1.17%/+1.01%/+0.58%/- 0.17%/-0.81%/-0.93%/-1.43%/-2.26%/-5.79%。 ❑ 周观点更新 ❑ 白酒：节后高端酒批价稳定，珍酒发布业绩预告。本周板块回调或主因资金 面问题，节后高端酒批价保持稳健（本周散飞批价保持 1650 元，同时五粮 液&国窖 1573 批价亦稳定），基本面周度边际变化不大。① 珍酒：公司发 布业绩预告，显示 25 年公司预计营收 35.5-37 亿元（同比下滑 48%-50%）， 经调整净利润 5.2-5.8 ...

投资建议 白酒：春节旺销窗口收官，结合渠道反馈，我们认为春节白酒动销整体符合市场预期，预计全渠道动销量同比下滑 10~15%。其中，略超预期的反馈在于：1.节前&节内飞天茅台批价表现相对不错、未有显性回落；2.部分区域节内大众 价位产品有零星终端补货行为，当然这也与近年来终端小批量、高频次进货习惯相关，目的是规避资金占用和存货跌 价风险，但仍反映一定的动销韧性。 从节后首周反馈来看，行业价盘整体趋稳、略好于节前市场预期，目前原箱飞天茅台批价约 1690 元、环比小幅回落。 我们认为当前已经处于行业价盘筑底窗口，酒企普遍在发力去库存、春节反馈已可见一斑。本身春节飞天茅台超预期 的动销表现已进一步维稳了渠道对行业景气度的预期、修复了渠道库存容忍阈值，间接舒缓了行业秩序压力。 我们看好当前白酒板块配置价值、低预期下胜率可观，预期先行、节后亦具备自上而下催化，例如近期上海发布《关 于进一步优化调整本市房地产政策的通知》，进一步调减住房限购政策、优化住房公积金贷款政策等。中期维度伴随 "反内卷"政策持续落地、企业 ROE 有望改善，并传导至企业招待等支出提升、居民收入预期改善，拐点逐步临近。 配置方向建议：1）品牌力突 ...

研究报告 Research Report 27 Feb 2026 中国必需消费 China (Overseas) Staples 中国必选消费品 2 月成本报告：环比平稳，同比仍处低位 February CGCI: Month-on-month flat, year-on-year still low [Table_yemei1] 观点聚焦 Investment Focus | [Table_Info] | | | | | --- | --- | --- | --- | | | | | 市盈率 P/E | | 股票名称 | 评级 目标价 | PE(2025E) | PE(2026E) | | 百威亚太 | Neutral 7.90 | 27 | 24 | | 海底捞 | Outperform 18.22 | 18 | 17 | | 华润啤酒 | Outperform 36.00 | n.a. | n.a. | | 康师傅 | Outperform 17.74 | 18 | 16 | | 中国飞鹤 | Outperform 7.00 | 8 | 7 | | 优然牧业 | Outperform 5.50 | n. ...

什么样的包装标签贴纸，能让一罐普通乌龙茶的"身价"涨8倍？ 图片来源：TAG LIVE！LABEL 近日，据《日本食品新闻》报道，三得利旗下的原创包装标签服务 TAG LIVE！LABEL（下文简称"TAG LIVE"），预计2025年的销售规模将达到2024 年的3倍。[ 1]2025年2月接受《日本食品新闻》的采访时，三得利方面就提到，2024年，采用该服务贴标的饮料产品，在消费者中"反响非常好"。 [ 2] 开篇提到的那罐乌龙茶"身价"暴涨，正是因为用了TAG LIVE的贴标服务。在日本自动贩卖机中，一罐乌龙茶的价格通常100到200日元，而一罐用TAG LIVE服务贴标的乌龙茶，售价达到800日元（约36.14人民币，根据2月13日汇率计算）。 除了乌龙茶，这项服务下还可以提供柠檬苏打水的饮料选项。但罐内装的是什么，反而成了这罐饮料最不重要的事。因为真正吸引消费者掏钱的，是贴在 包装上的那张标签贴纸。 这些标签贴纸上，通常都印着歌星、球星、动漫角色等形象，看上去，就像一款"应援周边"。 图片来源：TAG LIVE！LABEL YouTube 用户 telepathy_64 在视频中，记录了自己购买一罐 ...

来源：经济观察网 经济观察网 根据可口可乐装瓶公司（COKE.OQ）于2026年2月18日发布的2025财年第四季度及全年财 报，以及2026年2月19日的市场表现，其股价上涨可能由以下因素驱动： 业绩经营情况 营收与盈利能力超预期：2025年第四季度营业收入为19.04亿美元，同比增长9.03%，全年营收达72.28 亿美元，同比增长4.76%。尽管第四季度归母净利润同比下滑23.30%，但全年净利润仍保持57.06亿美 元，净利率为7.89%。毛利率在第四季度为38.21%，全年为38.14%，显示其成本控制能力。 现金流与股东回报：2025年全年自由现金流为6.25亿美元，经营活动现金流达9.37亿美元。公司通过股 息支付（每股派息1美元）和股票回购向股东返利，分红支付率为14.70%，增强了投资者对现金回报的 信心。 运营效率提升：资产周转率为1.41次，投资资本回报率（ROIC）为34.68%，反映公司资产使用效率较 高。第四季度营业利润率为12.89%，全年为13.18%，表明运营稳定性。 股票近期走势 技术面支撑：股价在2月19日开盘后从168.21美元低点反弹，最高触及185.99美元，当日振 ...

Core Viewpoint - Chinese brands are increasingly confident in their global presence, exemplified by the high-end natural soda water brand "VÉNA·沁语轻泉" making its debut at the CCTV Spring Festival Gala, marking a significant cultural milestone [3][7]. Product Overview - Each bottle of VÉNA·沁语轻泉 is sourced from the volcanic cold spring in Kedong, Heilongjiang, located at latitude 47°, known as one of the world's three major cold springs. The water has a stable natural pH value of 8.8±0.2 and is rich in natural minerals like metasilicic acid, providing a smooth and refreshing taste that celebrates the essence of reunion [5]. Brand Philosophy - The founder of VÉNA·沁语轻泉, Zhou Zhongyang, emphasizes the brand's belief in the beauty of natural authenticity resonating with people's aspirations for a quality lifestyle. The experience of sharing the Spring Festival Gala with millions reinforces the brand's mission to promote a healthy and natural way of living. The brand aims to integrate the precious gift of volcanic cold spring water into more consumers' daily lives, nurturing beautiful reunion moments [7].

Core Viewpoint - The article discusses the complex narratives of three prominent Chinese entrepreneurs born in the Year of the Horse, highlighting their distinct paths and contributions to China's industrial upgrade amidst economic transformations. Group 1: Wang Jianlin - Wang Jianlin, once a three-time richest man in China, has faced significant challenges, including asset sales and debt issues, reflecting the broader real estate cycle in China [3][6][7] - He has sold over 85 Wanda Plaza locations and exited various sectors, including sports and film, to manage debt and maintain cash flow [7] - Despite his struggles, Wang demonstrates resilience and strategic asset management to preserve Wanda's credit standing [6][7] Group 2: Zhong Shanshan - Zhong Shanshan, founder of Nongfu Spring, became the richest man in China for the fourth time, with a net worth of 530 billion yuan, setting a new record [8][9] - He faced public scrutiny but actively addressed it through media engagement and product innovation, launching "green bottle" water to capture market share [9][10] - Zhong's wealth is primarily derived from the bottled water business, which benefits from a stable cash flow and high profit margins, contrasting with the volatility of tech sectors [10] Group 3: Wang Chuanfu - Wang Chuanfu, founder of BYD, represents the rise of Chinese electric vehicle manufacturers, with BYD's sales projected to reach approximately 2.26 million units in 2025, a 27.86% increase year-on-year [14] - The shift in perception of BYD from being underestimated to recognized as a strong competitor by global leaders like Elon Musk illustrates the changing dynamics in the EV market [13][14] - Wang's leadership reflects China's ambition to reshape global supply chains and technology leadership in the automotive sector [16] Group 4: Demographic Insights - The article notes that 47.5% of the Horse zodiac billionaires are aged 57, representing a significant portion of the wealth accumulation in sectors like new energy and technology [17] - The younger generation of entrepreneurs, born in 1978, is characterized by their digital-savvy approaches, leveraging the internet and technology for business growth [24] - The article highlights the generational divide, with older entrepreneurs having built wealth in traditional industries, while younger ones thrive in digital and tech-driven markets [24][25]

Financial Performance - In Q4 2025, Coca-Cola reported revenue of $11.822 billion, a 2% year-over-year increase, slightly below market expectations of $12.03 billion; total revenue for 2025 reached $47.941 billion with a net profit of $13.137 billion, reflecting a 23% increase year-over-year [1] - Sales of sugar-free cola showed strong performance, with a 13% increase in Q4 and a 14% increase for the entire year [1] Executive Changes - Effective March 31, 2026, COO Henrique Braun will succeed James Quincey as CEO, while Quincey will transition to the role of Executive Chairman of the Board; Braun's previous experience as President of Greater China may strengthen the company's strategic focus on the Chinese market [2] Business Developments - Coca-Cola has entered a five-year strategic partnership with Microsoft valued at $1.1 billion, focusing on the application of AI in supply chain forecasting, personalized marketing, and efficiency improvements; AI-driven sales forecast accuracy has improved from 70% to 90%, contributing to an 8% increase in sales [3] - The company is accelerating the integration of bottlers, including the merger of two major bottlers in Africa and the sale of equity in the Indian market; new plants in China, including COFCO Coca-Cola's Shaanxi plant and Swire Coca-Cola's Zhengzhou plant, aim to enhance supply chain resilience [3] Performance Guidance - For 2026, Coca-Cola expects organic revenue growth of 4%-5%, with earnings per share (EPS) projected to grow by 7%-8% from a base of $3 in 2025; the free cash flow target is set at $12.2 billion, which is slightly below market expectations and may impact short-term stock price volatility [4] Stock Performance - As of February 9, 2026, Coca-Cola's stock price was $77.97, reflecting an 11.53% increase year-to-date; however, the stock experienced a pullback following the Q4 earnings report due to the moderate guidance; trading volume on that day was $1.828 billion, a 25.31% increase from the previous day [5] Future Outlook - The Q1 2026 earnings report is expected to be released between April and May 2026, with a focus on the financial contributions of AI initiatives, the sustainability of sugar-free product growth, and changes in demand from emerging markets [6] - Key industry trends include health-conscious consumption (such as sugar-free and small-pack products) and digital upgrades (like AI marketing and green supply chains), with particular attention to execution efficiency in the Chinese market [6]

Core Viewpoint - Coca-Cola is facing significant challenges with stagnant sales and declining profits, particularly in the Asia-Pacific region, indicating a shift in consumer preferences and market dynamics [2][3][4]. Financial Performance - In 2025, Coca-Cola reported a revenue of $47.941 billion, a 2% increase, and a net profit of $13.137 billion, a 23% increase, despite global single-serve sales being flat for the first time in a decade [3][16]. - The Asia-Pacific region, including China, saw a revenue of $1.139 billion in Q4 2025, down 7% year-over-year, with operating profit dropping 36% [4][19]. Market Dynamics - The stagnation in sales is attributed to declines in key markets such as the U.S., Mexico, and Thailand, which offset growth in regions like Central Asia and North Africa [3][16]. - Local competitors like Eastroc Super Drink, Nongfu Spring, and Yuanqi Forest are gaining market share, with Eastroc projecting a revenue increase of 31% to 33% for 2025 [20]. Consumer Sentiment - There is a growing consumer backlash regarding the taste of Coca-Cola, with many complaints about changes in flavor and sweetness due to cost-cutting measures [8][21]. - The company's strategy of frequent price increases has not resonated well with consumers, leading to reduced purchase impulses [10][23]. Strategic Challenges - Coca-Cola's reliance on price increases rather than volume growth is becoming unsustainable, as consumers are increasingly resistant to higher prices [11][23]. - The company is facing a critical transition with a change in leadership, as current CEO James Quincey will be succeeded by COO Brian Smith in March 2026, raising questions about future strategies in the Chinese market [11][25].