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华润置地深圳25年文商体实践的城市答卷
Nan Fang Du Shi Bao· 2025-11-22 23:08
Core Insights - The article highlights the significant role of China Resources Land in the development and operation of sports venues during the 15th National Games, showcasing its capabilities as a "city investment and development operator" [2][3][8] - The company employs a unique "3+1" integrated business model, which includes three main business segments and an ecosystem element, demonstrating its comprehensive approach to urban development [3][4] - China Resources Land has been deeply involved in residential development in Shenzhen, having completed over 30 projects that provide housing for nearly 50,000 families, reflecting its commitment to high-quality living environments [6][7] Group 1: Event and Operational Strength - The 15th National Games served as a test of both the hard and soft strengths of urban construction and operational services, with China Resources Land delivering impressive results across eight major venues in Shenzhen [3] - The company's involvement in the Shenzhen Universiade Center project exemplifies its innovative approach, completing a comprehensive renovation in just 19 months, which has set a benchmark for venue operations nationwide [4] Group 2: Business Model and Urban Development - The "3+1" model of China Resources Land integrates development, operational real estate, and light asset management, along with ecosystem elements, to maximize project value and achieve resource synergy [3][4] - The company has transformed the Houhai area into a vibrant urban center over nearly 20 years, blending high-end commercial, cultural, and recreational elements [3][4] Group 3: Residential Development and Quality Living - China Resources Land has consistently focused on enhancing residential quality, with projects like "Happiness Residence" and "Yuefu" setting high standards in luxury living [6][7] - The upcoming Shenzhen Bay project is positioned as a pinnacle of high-end living, emphasizing human-centered design and luxury [6][7] Group 4: Future Outlook - The company is committed to continuing its role as a key player in urban development, leveraging its experience and capabilities to contribute to the evolution of Shenzhen into a better city [8]