今年7月，深圳"创新'IP+'融合模式，引爆全城消费新热潮"入选商务部"IP+消费"典型案例。（主办方供图） 深圳商报首席记者 刘琼 11月20日，财政部、商务部两部委公示消费新业态新模式新场景试点名单，深圳等50个城市拟入选。记者梳 理名单发现，4个直辖市、5个计划单列市全部入选，其余41个城市覆盖全国主要省份。 根据两部委此前印发的《关于开展消费新业态新模式新场景试点工作的通知》，此次试点资金补助按城市体 量分层实施：超大特大城市获合计4亿元补助，大城市3亿元，其他城市2亿元。政策明确支持三大方向：一是 支持健全首发经济服务体系；二是支持创新多元化服务消费场景；三是支持优质消费资源与知名IP跨界联 名。 深圳一直将促消费扩内需作为"重中之重"，并在供给侧方面持续创新。今年以来，首发经济热火朝天、新型 消费场景丰富、服务消费扩容提质，深圳消费新业态、新模式、新场景不断涌现，"消费新三样"呈蓬勃之 势。 首发经济成"流量密码" 在深圳，首发经济正成为提升商业竞争力、激活城市消费的重要力量。 据相关商业机构统计数据，2025年第三季度，深圳首店经济"爆发式增长"：222家新首店集中涌现，同比2024 年Q3增长 ...

Core Insights - The article highlights the significant role of China Resources Land in the development and operation of sports venues during the 15th National Games, showcasing its capabilities as a "city investment and development operator" [2][3][8] - The company employs a unique "3+1" integrated business model, which includes three main business segments and an ecosystem element, demonstrating its comprehensive approach to urban development [3][4] - China Resources Land has been deeply involved in residential development in Shenzhen, having completed over 30 projects that provide housing for nearly 50,000 families, reflecting its commitment to high-quality living environments [6][7] Group 1: Event and Operational Strength - The 15th National Games served as a test of both the hard and soft strengths of urban construction and operational services, with China Resources Land delivering impressive results across eight major venues in Shenzhen [3] - The company's involvement in the Shenzhen Universiade Center project exemplifies its innovative approach, completing a comprehensive renovation in just 19 months, which has set a benchmark for venue operations nationwide [4] Group 2: Business Model and Urban Development - The "3+1" model of China Resources Land integrates development, operational real estate, and light asset management, along with ecosystem elements, to maximize project value and achieve resource synergy [3][4] - The company has transformed the Houhai area into a vibrant urban center over nearly 20 years, blending high-end commercial, cultural, and recreational elements [3][4] Group 3: Residential Development and Quality Living - China Resources Land has consistently focused on enhancing residential quality, with projects like "Happiness Residence" and "Yuefu" setting high standards in luxury living [6][7] - The upcoming Shenzhen Bay project is positioned as a pinnacle of high-end living, emphasizing human-centered design and luxury [6][7] Group 4: Future Outlook - The company is committed to continuing its role as a key player in urban development, leveraging its experience and capabilities to contribute to the evolution of Shenzhen into a better city [8]

Core Insights - The 2025 National Day holiday period will see a peak in commercial openings across China, with over 60 projects launching nationwide, particularly in cities like Hangzhou and Beijing [1][3]. Group 1: Project Highlights - The upcoming openings feature diverse commercial formats, including high-end cultural and artistic spaces, TOD (Transit-Oriented Development) commercial projects, park-style commercial centers, micro-vacation outlet complexes, cultural tourism commercial spaces, and non-standard commercial formats [3][4]. - Notable projects include: - Shenzhen Bay MixC Phase II, a high-end commercial and artistic space [7]. - Hangzhou Aoyuan MixC, the first MixC project in Zhejiang, featuring a 120,000 square meter shopping center [15]. - Guangzhou K11 Select, a cultural-themed space integrating local heritage [11][14]. Group 2: Key Locations and Sizes - Major projects and their sizes include: - Hangzhou Aoyuan MixC: 120,000 m² [15]. - Shenzhen Bay MixC Phase II: 167,000 m² [10]. - Guangzhou K11 Select: 81,000 m² [11]. - Wuhan Shanshan Outlet Plaza: 130,000 m² [37]. - The projects are strategically located in key urban areas, enhancing accessibility and consumer engagement [1][3]. Group 3: Innovative Concepts - The projects emphasize innovative concepts such as integrating art into commercial spaces, creating immersive experiences, and promoting pet-friendly environments [10][14][37]. - For instance, the Guangzhou K11 Select incorporates a pet-friendly shopping experience, while the Hangzhou Aoyuan MixC focuses on experiential retail and social interaction [15][11]. Group 4: Cultural and Historical Integration - Several projects aim to blend cultural heritage with modern commercial experiences, such as the Zhengzhou Baidu New Image, which integrates historical elements from the Shang Dynasty [47]. - The Hangzhou Jinmao Qinwang Water Street focuses on creating immersive cultural experiences through themed environments [42][44]. Group 5: Non-Standard Commercial Formats - The Beijing Weibo IN Cross-Dimensional Gravity Field represents a new trend in non-standard commercial formats, focusing on e-sports and ACG (Anime, Comic, and Games) culture [48][49]. - This project aims to redefine youth consumption patterns and create a vibrant community space for young consumers [49].

Core Insights - Shenzhen's commercial market is experiencing steady growth in the first half of 2025, driven by both "stock renewal" and "incremental breakthroughs" with over 400,000 square meters of new commercial space added [1] - The second half of 2025 is expected to see a surge in commercial openings, with over 10 new projects set to launch, including major developments across various districts [1][17] Group 1: Commercial New Forces - The keyword for Shenzhen's commercial landscape in the first half of 2025 is "renewal," with 4 out of 7 new or upgraded projects focusing on stock renovation [1] - Stock renovation is characterized as a "precise operation" based on location and market demand, successfully revitalizing old commercial spaces [2] - Notable projects include iN City Square, which underwent a significant transformation to attract younger consumers, achieving a 97% leasing rate and 95% opening rate [3] - PA MALL, previously PAFCmall, has been rebranded and renovated to enhance its appeal as a high-end business and lifestyle destination, achieving a 98.9% occupancy rate [5] - Other transformations include the conversion of traditional department stores into community-centric commercial centers, such as the JD MALL and New World Times Square [6] Group 2: Urban Renewal - Urban renewal in Shenzhen is not just about physical space but also about enhancing the value of entire districts, with two major projects exemplifying this trend [7] - The Shekou Prince Bay project is highlighted as a model for urban renewal, integrating production and city functions while enhancing cultural value [8] - K11 ECOAST showcases a blend of art, nature, and local culture, creating an immersive experience that attracts consumers [10] - The Yitian Holiday Plaza revitalizes an old urban area, achieving impressive visitor numbers and a high occupancy rate shortly after opening [11] Group 3: Third Quarter Focus - The announcement of the Shenzhen Bay MixC Phase II marks a significant evolution in the Houhai business district, enhancing connectivity and functionality [13] - The construction of Shenzhen Bay Cultural Plaza is set to be a key driver for the area's functional upgrade, linking various commercial and cultural venues [15] - The new branding of Shenzhen Bay MixC emphasizes a lifestyle approach, integrating art, luxury, and exploration into its offerings [16] Group 4: Observations for the Second Half - Shenzhen's commercial market is poised for a "quantitative and qualitative leap" in 2025, with 26 new projects planned, totaling 1.8295 million square meters [17] - The western part of Shenzhen, particularly the Bao'an district, is expected to see the most significant growth with 9 new projects [18] - Major upcoming projects include the world's largest indoor ski resort and a new cultural complex, both expected to attract millions of visitors [19][21] - Smaller, unique commercial projects are also emerging, enhancing the diversity of Shenzhen's commercial landscape [22]