Core Insights - The 2025 Home Selection Brand Conference held in Beijing focused on how the home industry can break through current challenges and innovate in a competitive environment [1][9] Group 1: Industry Trends - The home industry is experiencing intensified competition, referred to as "involution," where companies must adapt to meet consumer demands while improving organizational efficiency [3][4][5] - Companies are shifting their strategies to focus on customer needs, with an emphasis on quality and innovation rather than price competition [6][7][10] Group 2: Company Strategies - Companies like Ruian Home are enhancing their service to end consumers, recognizing that consumer traffic is crucial for business success [3] - TATA Wood is addressing market pressures by optimizing supply chains and enhancing organizational efficiency to meet customer demands [3] - Shangpin Home is adopting a "whole house star-level customization" strategy, integrating various product categories to provide a high-end experience at competitive prices [4] Group 3: Innovation and Technology - Companies are leveraging technology, such as AI, to improve design processes and enhance customer experiences [4][11] - Milan Windows is focusing on safety and comfort through innovative product development, introducing a comprehensive window and door customization system [6] - KD Custom is positioning itself uniquely in the market by focusing on its core audience and maintaining a simple business model [13] Group 4: Market Expansion - Companies are exploring new market opportunities, such as Daxin Home's museum project that addresses design, experience, and product originality [12] - Mogan Mountain Board is expanding its market reach by collaborating with international institutions and establishing overseas operations [14] - Sanzi Rabbit Group is innovating its operational model by combining shared resources with traditional contracting methods to enhance efficiency [15]

Group 1 - The 2025 Home Preferred Brand Conference was held in Beijing, featuring over 300 guests from industry associations, well-known home enterprises, and mainstream media, focusing on how the home industry can achieve "breaking boundaries" under new circumstances [1] - The conference included the release of 34 lists of "2025 Home Preferred Brands" and discussions on deep industry insights [1] Group 2 - Jiusheng Flooring's Chairman Zhang Enjiu announced the launch of the "Super Stability King" solid wood flooring, which addresses stability issues for all application scenarios, enhancing the product's value and usability [3] - The "Super Stability King" flooring retains the health benefits of solid wood while introducing innovative technologies for broader application [3] Group 3 - Boloni's CEO Cai Xingguo reported a revenue growth of approximately 7% this year, with expectations for better growth next year due to improved operational management aligned with industry cycles [4] - The home industry is currently in an efficiency phase, emphasizing precise goal-setting and organizational efficiency to enhance value creation [4] Group 4 - Daxin Home's Chairman Pang Li highlighted the company's museum initiative, which addresses four industry challenges: design leadership, implementation of design, consumer experience, and product originality [5] - KD Custom's Chairman Yan Hong emphasized a focus on their target demographic without being confined to high-end categories, catering to consumers who prioritize lifestyle [5] Group 5 - Houmi Decoration's founder Cai Meng discussed their unique approach to hiring workers directly and addressing pain points in project management, resulting in a significant increase in customer repurchase rates [5] - Pahao Windows' Chairman Zhang Wei shared the company's successful expansion from a regional to a national brand by understanding dealer and customer needs [5] Group 6 - Yimu Home's General Manager Yu Guangming noted the company's shift from B2C to B2B, focusing on high-end clients and maintaining high standards, which has led to business growth despite market challenges [5][6] - Mogan Mountain's General Manager Zhao Jianzhong emphasized the importance of market insight and direct communication with consumers to identify and address demand [6] Group 7 - San Zhi Tu Group's President Han Jun highlighted the effectiveness of their shared and contractor model, which has led to significant revenue generation with minimal staffing [6] - Shangchi Home's Chairman Du Haiyun discussed the company's focus on personalized sleep systems and the integration of AI technology to enhance customer experience [7] Group 8 - The conference was organized by the Home Preferred Think Tank, with guidance from five major industry associations, and aimed to explore new development paths and dynamics for Chinese home brands [7]