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2025年中国上海文化创意行业市场规模、进入壁垒及投资战略研究
Sou Hu Cai Jing· 2025-10-23 05:05
Core Insights - The report titled "2026-2032 China Shanghai Cultural and Creative Industry Market Deep Research and Investment Risk Assessment" aims to provide insights into the development trends and future prospects of Shanghai's cultural and creative industry [1][23] - The cultural and creative industry is defined as a sector that integrates creativity, culture, technology, and market orientation, forming a new type of industrial chain [1][6] - Shanghai's cultural and creative industry is projected to grow significantly, with its added value expected to increase from 4,667.6 billion yuan in 2018 to approximately 7,091.4 billion yuan by 2024, maintaining a GDP share of around 13% [12][14] Industry Overview - The cultural and creative industry in Shanghai includes various sectors such as media and arts, industrial design, architectural design, fashion creativity, internet services, software and IT services, advertising, leisure and entertainment, and cultural equipment manufacturing [6][7] - The industry is characterized by a strong reliance on innovation and existing industry foundations, with a robust growth momentum driven by new productive forces [12][14] Market Performance - The total output of Shanghai's cultural and creative industry is expected to rise from 17,736 billion yuan in 2018 to 24,670 billion yuan by 2024, indicating a strong upward trend [14][15] - The number of large and medium-sized cultural and creative industry parks in Shanghai exceeds 100, with nearly 10,000 enterprises generating an annual output value surpassing 100 billion yuan [17][18] Policy Environment - The Chinese government has implemented various supportive policies to promote the development of the cultural and creative industry, including initiatives to enhance internet content creation and cultural trade [8][10] - Shanghai's financial institutions are actively investing in the cultural and creative industry, exploring innovative investment models [43] Future Outlook - The report provides a comprehensive analysis of the competitive landscape, key enterprises, and investment risks within the cultural and creative industry in Shanghai, helping stakeholders make informed decisions [23][24] - The industry is expected to continue evolving, with a focus on enhancing competitiveness and fostering innovation [12][14]