Group 1 - The core event is the launch of the "Dream Cup" football super league in Yuhang District, aimed at promoting football and enhancing community engagement in sports [1] - The league features an innovative format combining five-a-side and standard football, attracting participants from various age groups and professions, including creators and programmers [1] - The event includes participation from national team players, such as Yu Ting, who serves as a youth football promotion ambassador, highlighting the commitment to popularizing football [1] Group 2 - The league is part of the "Happiness Full Warehouse" initiative, focusing on enhancing public fitness and sports infrastructure in the community [2] - Yuhang District has significantly improved sports facility coverage, including the construction of a provincial multi-functional sports field and a community gym, creating a "15-minute fitness circle" [2] - The event is linked to a broader consumer engagement strategy, featuring a "Football Carnival" market that integrates technology, consumption, and cultural heritage, promoting a new "sports + consumption" model [2]