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“上场运动、下场消费”成为消费新选择 老厂房向“新”向“智”催生新场景
Yang Shi Wang· 2025-11-16 02:25
这个场馆很大,不仅有大人玩的运动项目,靠里的位置还专门隔出来一大片儿童少年场地。孩子们在这里也能找到自己的运动乐 趣。 央视网消息:在河北石家庄,建于二十世纪五六十年代的一些老厂区,经过改造后重新焕发活力,成为城市新地标。老厂房摇身变 为体育场馆、创意市集、书屋茶室。其中,一座改造后的体育场馆人气就颇高,24小时全天候营业、智能化设施,完善的商业配套 成为最大亮点,也让"上场运动、下场消费"成为消费者的一种新选择。 场馆的工作人员介绍,这个场馆所在的地方之前是一个煤矿机械厂的老厂区,场馆就是由厂区的老厂房改造而成。现在,这个 12000平方米的老厂房被装饰一新。 现在还隐约能看到过去老厂房的样子,它有四、五层楼的挑高,这一行行巨大的柱子之前上面是跑天车起重机的,现在它成了场地 与场地之间的自然界限。而厂房内之前能开进卡车的近7000平方米宽敞面积,也被划成了20个大小不一的运动场地,而且还有了智 慧的内核。 这家石家庄市内新型智慧体育场馆很是热闹,无论是羽毛球场地,还是篮球、足球场地上,到处都是市民们在运动,整个场馆20个 场地全被占满。 场馆火爆的人气,也吸引来了众多运动商家紧挨着扎堆。 这车子推着很轻,蹬 ...
增速超32%,粤港澳地区迎体育消费热
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-16 02:20
Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic at flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][6] - Retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to overall retail growth [1][2] - The event has catalyzed a new consumption model, integrating sports with tourism and local commerce, which is expected to create new growth avenues for the region [2][11] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has become a hotspot, with consumers queuing for popular merchandise like the "Three Kingdoms Lion Cub" blind boxes [1][6] - The sports and entertainment product retail sector has shown resilience, with a 10.1% year-on-year increase in sales in October, indicating strong consumer interest [1][11] Economic Impact - The event has led to a "ticket root economy" in cities like Shenzhen, encouraging spectators to explore local businesses and attractions, thus creating a closed-loop of consumption [8][11] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, highlighting the event's positive impact on the hospitality sector [8][11] Future Prospects - Experts predict that the sports consumption trend will continue to grow, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer spending [11][12] - The Guangdong region aims to develop a diverse sports consumption ecosystem, including international events and local cultural activities, to sustain economic growth beyond the National Games [12][14]
增速超32%,粤港澳地区迎体育消费热
21世纪经济报道· 2025-11-16 02:14
Core Insights - The article highlights the surge in sports consumption driven by the 15th National Games in Guangzhou, indicating a significant increase in foot traffic and sales at related merchandise stores [1][6] - The macroeconomic data reflects a broader trend, with Guangdong's retail sales of sports and entertainment products growing by 32.2% year-on-year, contributing to overall consumption growth [1][2] Group 1: Sports Consumption Trends - The flagship store experiences daily foot traffic of 20,000 to 30,000 people, with average sales ranging from 200,000 to 300,000 yuan [1] - The retail sales of sports entertainment products in China saw a year-on-year increase of 10.1% in October, indicating sustained consumer interest [1] Group 2: Economic Impact of Events - The 15th National Games has catalyzed a "sports+" consumption model, integrating sports events with tourism and local commerce to enhance economic activity [2][12] - Various regions in the Guangdong-Hong Kong-Macao Greater Bay Area are leveraging the event to promote local businesses through initiatives like "ticket root economy," which offers discounts to event attendees [9][10] Group 3: Future Growth Potential - Experts suggest that the sports consumption trend could lead to a structural upgrade in Guangdong's consumption patterns, with expectations of a retail growth rate of around 4% in the fourth quarter [12][14] - The article emphasizes the need for Guangdong to diversify its sports events and enhance the integration of sports with local industries to sustain growth beyond the event [13][14]
十五运会赛事消费火爆背后:“体育+”的乘数效应
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 10:52
Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic in flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][3] - The retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to the overall retail sales growth of 2.8% [1][2] - The event has catalyzed a new consumption model that integrates sports with tourism and local resources, creating a "sports + tourism" synergy that is expected to open new avenues for economic growth in the region [2][6] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has experienced overwhelming demand, with popular merchandise like the "Three Kingdoms Lion Cub" blind boxes selling out quickly [1][3] - The sports consumption trend is further supported by the introduction of promotional activities such as "ticket root economy," which encourages spectators to explore local businesses and attractions using their event tickets [4][5] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, indicating a strong correlation between sports events and hospitality sector performance [5] Future Prospects - Experts suggest that the "sports +" model has the potential to sustain growth in consumer spending beyond the event, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer confidence [6][10] - The Guangdong region is planning to diversify its sports events portfolio, aiming to create a comprehensive sports consumption ecosystem that includes international competitions and local cultural events [8][9] - The transition from "event economy" to "sports industry economy" is seen as a strategic move, leveraging Guangdong's manufacturing capabilities and market size to enhance the sports sector's contribution to the economy [9][10]
“粤享暖冬 乐游云浮”消费季启动,激发全域消费新活力
Sou Hu Cai Jing· 2025-11-06 12:45
Core Viewpoint - Yunfu City has officially launched the "Yue Enjoy Warm Winter, Happy Travel Yunfu" consumption season series of activities, which will last until March 2026, aiming to transform event traffic and seasonal visitors into tangible consumption growth through various initiatives [1] Group 1: Consumption Initiatives - The first phase will distribute 10.29 million yuan in consumption vouchers covering multiple categories such as dining, home appliances, and automobiles, with a notable 5,000 yuan subsidy for purchasing new energy vehicles [5][6] - Dining vouchers will be issued starting November 6, with 1 million yuan allocated for the first batch, distributed weekly through the Cloud Flash Payment APP [5] - The "Guangdong Quality Products Purchase" vouchers will be available from November 2025 to February 2026, enhancing the inclusivity of the policy by not restricting consumer residency or vehicle registration [5] Group 2: Sports and Events Integration - The hosting of the 15th National Games hockey events in Yunfu is expected to boost city exposure and visitor traffic, with initiatives like "One Ticket to Explore the City" to convert event traffic into economic activity [6] - Registered participants in the events will receive free admission to local A-level tourist attractions, while ticket discounts will be available for spectators [6] - Yunfu plans to host more high-level hockey events and various sports competitions post-Games to create a sustainable sports tourism consumption hotspot [6] Group 3: Industrial Tourism Development - Yunfu has five recognized industrial tourism routes that attract over 200,000 visitors annually, showcasing local manufacturing and traditional crafts [7] - These routes include health medicine tours, kitchenware industrial tours, and eco-tours focusing on soy sauce, tea, and tofu, enhancing visitor engagement through interactive experiences [7] - Future projects include a stone material exhibition center and an industrial heritage park to further enrich the industrial tourism offerings [7] Group 4: Enhancing Shopping Experience for Tourists - Six stores in Yunfu have implemented "immediate purchase and refund" tax refund services for international travelers, simplifying the shopping process and enhancing convenience [8] - This initiative reflects Yunfu's commitment to expanding openness and attracting international visitors [8] Group 5: Seasonal Cultural Activities - A series of cultural activities themed "Come to Yunfu for the New Year" will be organized during the upcoming winter and Spring Festival, featuring local customs and performances [9] - The "Travel in Yunfu" brand will offer various themed routes and encourage night tourism to extend consumer engagement [9] Group 6: Technological Support for Consumer Experience - The consumption season activities are supported by UnionPay Business Guangdong, ensuring smooth processes for voucher application and redemption through the Cloud Flash Payment APP [10] - A dedicated customer service team will be available to address inquiries from consumers and merchants [10] - This initiative is part of Yunfu's broader strategy to enhance regional cultural tourism consumption [10]
湖北武汉赛事票根变身“宠粉券”!游客解锁多场景消费体验→
Sou Hu Cai Jing· 2025-10-08 09:34
此外,武汉还以"票根优惠"为纽带,推出"乐享武网游武汉"旅游套餐,凭武网票根可兑换"武网宠粉券",享受餐饮、住宿等方面的消费优惠,将单次观赛变 为多场景消费体验。 (央视财经《第一时间》)这个国庆中秋假期,湖北武汉以赛事为核心,以消费为纽带,启动体育金秋消费季活动。用赛事联动起文旅、时尚、商圈等资 源,打造全民共享的体育消费嘉年华。 在湖北武汉光谷国际网球中心,2025武汉网球公开赛正在举行,顶尖球员同台竞技,现场观众热情高涨。场外,借助赛事"东风",2025武汉体育金秋消费季 开幕,围绕体育赛事、文旅体验和商业消费等场景,推出了"乐网""乐购"等一系列活动。其中,总面积6000平方米的体育消费主题乐园——武网嘉年华,现 场设立了体育商品售卖、运动体验、特色美食等业态,吸引不少市民游客前来购买好物、品尝美食,体验运动的乐趣。 为了给体育消费"添把火",当地还启动金秋线上促消费活动,精准发放总价值1000万元的"武网宠粉券"和"大学新生券",可以购买用品、看赛事、进场馆, 满足不同人群的消费需求。 转载请注明央视财经 编辑:潘煦 9月以来,武汉先后举办了汉超联赛、木兰风筝世界杯等十多项赛事。今年,武汉计划组织超 ...
央视一天两度聚焦武汉票根变身“宠粉券”,一次观赛玩转多场景消费
Chang Jiang Ri Bao· 2025-10-08 02:56
10月7日,央视《新闻直播间》推出《湖北武汉:赛事搭台促消费 票根变身"宠粉券"》报道,《中国新闻》栏目推出《湖北武汉:木 兰草原耀星雨 江城夜色璨流光》报道,一天两度聚焦武汉,分别对国庆中秋假期,武汉以赛事搭台促消费,打造全民共享体育嘉年华和凭 借多元化旅游产品跻身全国十大热门旅游城市进行报道。 《湖北武汉:木兰草原耀星雨 江城夜色璨流光》报道指出,国庆期间武汉凭借多元化的旅游产品,跻身全国十大热门旅游城市。木兰 草原通过大型光影秀、无人机表演等夜游项目,成为吸引游客的重要亮点。每晚6时起,景区化身为梦幻世界,千架无人机在夜空中变幻 出璀璨图案,配合舞台灯光秀,为游客打造火树银花不夜天的沉浸式体验。 9月24日,2025年中国·武汉木兰风筝世界杯暨全国运动风筝锦标赛在武汉黄陂木兰草原开幕。 木兰草原草帽音浪派对。 据悉,国庆中秋假期,木兰草原以"白+黑"全天候运营模式吸引了大量游客。白天设有迎宾舞、巨型风筝秀、嗨陂潮玩市集等多种活 动;夜晚则不仅可观看《花木兰·云中战歌》《山海烬长歌》等大型实景演出,还能欣赏到科技与艺术交融的无人机秀表演。而草帽音浪派 对将木兰草原变为露天音乐现场,深受年轻游客欢迎。一位李 ...
票根变身“宠粉券” 一次观赛玩转多场景消费
Yang Shi Xin Wen Ke Hu Duan· 2025-10-07 13:54
武汉市体育局体育经济处副处长肖雷:我们的使用场景是非常广泛的,可以在线上使用,以及我们全市的九大合作商圈都可以使用。 这个国庆中秋假期,湖北武汉以赛事为核心,以消费为纽带,启动体育金秋消费季活动。用赛事联动起文旅、时尚、商圈等资源,打造全民共 享的体育消费嘉年华。 在湖北武汉光谷国际网球中心,2025武汉网球公开赛正在举行,顶尖球员同台竞技,现场观众热情高涨。场外,借助赛事"东风",2025武汉体 育金秋消费季同日开幕,围绕体育赛事、文旅体验和商业消费等场景,推出了"乐网""乐购"等一系列活动。其中,总面积6000平方米的体育消 费主题乐园——武网嘉年华,现场设立了体育商品售卖、运动体验、特色美食等业态,吸引不少市民游客前来购买好物、品尝美食,体验运动 的乐趣。 此外,武汉还以"票根优惠"为纽带,推出"乐享武网游武汉"旅游套餐,凭武网票根可兑换"武网宠粉券",享受餐饮、住宿等方面的消费优惠, 将单次观赛变为多场景消费体验。 9月以来,武汉先后举办了汉超联赛、汽车飘移锦标赛、木兰风筝世界杯等十多项赛事。今年,武汉计划组织超1300场全民赛事活动,持续拓 展"体育+"消费新空间。 为了给体育消费"添把火",当地还 ...
2025服贸观察 从工业遗产“焕”新,看服务贸易新活力
Ren Min Wang· 2025-09-14 07:40
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) is held from September 10 to 14 at the Shougang Park in Beijing, transforming the historical steel factory area into a new hub for international service trade [1] - This year's fair features over 70 countries and international organizations, with nearly 2,000 enterprises participating, including around 500 Fortune Global 500 companies and leading international firms [1] - The Shougang Park also carries a legacy from the Winter Olympics, enhancing its appeal as a venue for international events [1] Group 2 - The fair emphasizes the integration of "ice and snow genes" with "industrial scenes," showcasing innovative ice sports products and technologies [2] - The sports service section covers over 7,600 square meters, with the Beijing Shougang Ski Jumping Big Air project open to the public, offering various experiential activities [2] - The event highlights the launch of 198 new products and achievements from 113 companies, focusing on the latest technologies and applications in service trade [4] Group 3 - The fair serves as a platform for companies to connect with global resources and gain insights into market trends, with many exhibitors expressing positive experiences and opportunities for collaboration [4] - New AI-driven educational products and smart sports solutions are showcased for the first time, indicating a trend towards innovative applications in service trade [4]
全国最大规模城市足球联赛本周开赛,9月多个“省超”开战
Di Yi Cai Jing· 2025-09-10 11:45
Group 1 - The phenomenon of the "Su Super" league has led to an increase in local city football leagues across various provinces in China, with multiple leagues launching this month [2][3] - The Hunan Province Football League ("Xiang Chao") opened on September 7, featuring 98 matches over 17 weeks, with a focus on enhancing the spectator experience through upgraded ticketing and local consumption incentives [2] - In Chongqing, the "Yuchao" league will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [3] Group 2 - The "Su Super" league has generated significant economic impact, with service revenue from tourism, dining, and accommodation reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [4] - The growing demand for sports events is attributed to rising living standards and diverse consumer needs, with sports events serving as a key avenue for fulfilling these demands [4] - The State Council has issued guidelines to enhance the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events [4][5] Group 3 - The National Sports Administration plans to improve the quality of sports offerings and consumer environments, aiming to stimulate consumption through integrated sports and lifestyle experiences [5] - Recent studies indicate that sports events significantly boost local economies by driving growth in related sectors such as dining, transportation, and tourism [5]