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湖北武汉赛事票根变身“宠粉券”!游客解锁多场景消费体验→
Sou Hu Cai Jing· 2025-10-08 09:34
此外,武汉还以"票根优惠"为纽带,推出"乐享武网游武汉"旅游套餐,凭武网票根可兑换"武网宠粉券",享受餐饮、住宿等方面的消费优惠,将单次观赛变 为多场景消费体验。 (央视财经《第一时间》)这个国庆中秋假期,湖北武汉以赛事为核心,以消费为纽带,启动体育金秋消费季活动。用赛事联动起文旅、时尚、商圈等资 源,打造全民共享的体育消费嘉年华。 在湖北武汉光谷国际网球中心,2025武汉网球公开赛正在举行,顶尖球员同台竞技,现场观众热情高涨。场外,借助赛事"东风",2025武汉体育金秋消费季 开幕,围绕体育赛事、文旅体验和商业消费等场景,推出了"乐网""乐购"等一系列活动。其中,总面积6000平方米的体育消费主题乐园——武网嘉年华,现 场设立了体育商品售卖、运动体验、特色美食等业态,吸引不少市民游客前来购买好物、品尝美食,体验运动的乐趣。 为了给体育消费"添把火",当地还启动金秋线上促消费活动,精准发放总价值1000万元的"武网宠粉券"和"大学新生券",可以购买用品、看赛事、进场馆, 满足不同人群的消费需求。 转载请注明央视财经 编辑:潘煦 9月以来,武汉先后举办了汉超联赛、木兰风筝世界杯等十多项赛事。今年,武汉计划组织超 ...
央视一天两度聚焦武汉票根变身“宠粉券”,一次观赛玩转多场景消费
Chang Jiang Ri Bao· 2025-10-08 02:56
10月7日,央视《新闻直播间》推出《湖北武汉:赛事搭台促消费 票根变身"宠粉券"》报道,《中国新闻》栏目推出《湖北武汉:木 兰草原耀星雨 江城夜色璨流光》报道,一天两度聚焦武汉,分别对国庆中秋假期,武汉以赛事搭台促消费,打造全民共享体育嘉年华和凭 借多元化旅游产品跻身全国十大热门旅游城市进行报道。 《湖北武汉:木兰草原耀星雨 江城夜色璨流光》报道指出,国庆期间武汉凭借多元化的旅游产品,跻身全国十大热门旅游城市。木兰 草原通过大型光影秀、无人机表演等夜游项目,成为吸引游客的重要亮点。每晚6时起,景区化身为梦幻世界,千架无人机在夜空中变幻 出璀璨图案,配合舞台灯光秀,为游客打造火树银花不夜天的沉浸式体验。 9月24日,2025年中国·武汉木兰风筝世界杯暨全国运动风筝锦标赛在武汉黄陂木兰草原开幕。 木兰草原草帽音浪派对。 据悉,国庆中秋假期,木兰草原以"白+黑"全天候运营模式吸引了大量游客。白天设有迎宾舞、巨型风筝秀、嗨陂潮玩市集等多种活 动;夜晚则不仅可观看《花木兰·云中战歌》《山海烬长歌》等大型实景演出,还能欣赏到科技与艺术交融的无人机秀表演。而草帽音浪派 对将木兰草原变为露天音乐现场,深受年轻游客欢迎。一位李 ...
票根变身“宠粉券” 一次观赛玩转多场景消费
Yang Shi Xin Wen Ke Hu Duan· 2025-10-07 13:54
武汉市体育局体育经济处副处长肖雷:我们的使用场景是非常广泛的,可以在线上使用,以及我们全市的九大合作商圈都可以使用。 这个国庆中秋假期,湖北武汉以赛事为核心,以消费为纽带,启动体育金秋消费季活动。用赛事联动起文旅、时尚、商圈等资源,打造全民共 享的体育消费嘉年华。 在湖北武汉光谷国际网球中心,2025武汉网球公开赛正在举行,顶尖球员同台竞技,现场观众热情高涨。场外,借助赛事"东风",2025武汉体 育金秋消费季同日开幕,围绕体育赛事、文旅体验和商业消费等场景,推出了"乐网""乐购"等一系列活动。其中,总面积6000平方米的体育消 费主题乐园——武网嘉年华,现场设立了体育商品售卖、运动体验、特色美食等业态,吸引不少市民游客前来购买好物、品尝美食,体验运动 的乐趣。 此外,武汉还以"票根优惠"为纽带,推出"乐享武网游武汉"旅游套餐,凭武网票根可兑换"武网宠粉券",享受餐饮、住宿等方面的消费优惠, 将单次观赛变为多场景消费体验。 9月以来,武汉先后举办了汉超联赛、汽车飘移锦标赛、木兰风筝世界杯等十多项赛事。今年,武汉计划组织超1300场全民赛事活动,持续拓 展"体育+"消费新空间。 为了给体育消费"添把火",当地还 ...
2025服贸观察 从工业遗产“焕”新,看服务贸易新活力
Ren Min Wang· 2025-09-14 07:40
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) is held from September 10 to 14 at the Shougang Park in Beijing, transforming the historical steel factory area into a new hub for international service trade [1] - This year's fair features over 70 countries and international organizations, with nearly 2,000 enterprises participating, including around 500 Fortune Global 500 companies and leading international firms [1] - The Shougang Park also carries a legacy from the Winter Olympics, enhancing its appeal as a venue for international events [1] Group 2 - The fair emphasizes the integration of "ice and snow genes" with "industrial scenes," showcasing innovative ice sports products and technologies [2] - The sports service section covers over 7,600 square meters, with the Beijing Shougang Ski Jumping Big Air project open to the public, offering various experiential activities [2] - The event highlights the launch of 198 new products and achievements from 113 companies, focusing on the latest technologies and applications in service trade [4] Group 3 - The fair serves as a platform for companies to connect with global resources and gain insights into market trends, with many exhibitors expressing positive experiences and opportunities for collaboration [4] - New AI-driven educational products and smart sports solutions are showcased for the first time, indicating a trend towards innovative applications in service trade [4]
全国最大规模城市足球联赛本周开赛,9月多个“省超”开战
Di Yi Cai Jing· 2025-09-10 11:45
Group 1 - The phenomenon of the "Su Super" league has led to an increase in local city football leagues across various provinces in China, with multiple leagues launching this month [2][3] - The Hunan Province Football League ("Xiang Chao") opened on September 7, featuring 98 matches over 17 weeks, with a focus on enhancing the spectator experience through upgraded ticketing and local consumption incentives [2] - In Chongqing, the "Yuchao" league will commence on September 13, involving 38 districts and a total of 178 matches over 8 months, marking it as the largest city football league in the country [3] Group 2 - The "Su Super" league has generated significant economic impact, with service revenue from tourism, dining, and accommodation reaching 379.6 billion yuan in the first half of 2025, a 42.7% increase year-on-year [4] - The growing demand for sports events is attributed to rising living standards and diverse consumer needs, with sports events serving as a key avenue for fulfilling these demands [4] - The State Council has issued guidelines to enhance the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of regional sports events [4][5] Group 3 - The National Sports Administration plans to improve the quality of sports offerings and consumer environments, aiming to stimulate consumption through integrated sports and lifestyle experiences [5] - Recent studies indicate that sports events significantly boost local economies by driving growth in related sectors such as dining, transportation, and tourism [5]
长沙“湘超”促消费活动启动,市集、消费券等四大活动燃动消费
Chang Sha Wan Bao· 2025-09-07 10:48
Group 1 - The core event "Xiangchao" has officially launched in Changsha, aiming to stimulate consumption through a series of promotional activities themed "Xiangchao on Fire, Changsha Gifts" [2] - The event includes four main activities: "Xiangchao Market," "Xiangchao Ticket Root Discount Card," "Xiangchao Viewing Second Venue," and "Xiangchao Consumption Coupons," designed to enhance economic activity and brand effectiveness [2] Group 2 - The "Xiangchao Market" is set up at the East Entrance of Helong Stadium, featuring over 60 consumer brands across three main exhibition areas: Hunan cuisine, new consumption brands, and cultural creative non-heritage products [4] - Local delicacies such as stinky tofu and new tea drinks are highlighted, with brands like McDonald's and KFC introducing special offerings for the event [4][5] Group 3 - The "Xiangchao Ticket Root Discount Card" offers integrated discounts for dining, accommodation, and attractions, promoting a seamless experience for attendees [7] - Over 120 restaurants, hotels, and attractions are participating, providing various discounts and privileges, including direct access to popular scenic spots without prior reservations [8] Group 4 - A total of 42 "Viewing Second Venues" have been established across Changsha, allowing fans without tickets to enjoy the matches in various public spaces equipped with large screens [11] - Special promotions and themed events are being organized at these venues to enhance the viewing experience [12] Group 5 - A total of 20.25 million yuan in "Xiangchao" exclusive consumption coupons will be distributed during the event, with partnerships involving platforms like Meituan and Douyin to drive digital consumption [14] - Consumers can access various discounts and promotional packages through these platforms, enhancing the overall consumer engagement during the event [14]
西藏亚东举办第六届传统射箭比赛
Zhong Guo Xin Wen Wang· 2025-09-02 01:00
Core Viewpoint - The sixth traditional archery competition in Tibet was held to celebrate the 60th anniversary of the Tibet Autonomous Region, promoting traditional sports and local culture while enhancing community engagement and economic development [1] Group 1: Event Overview - The event was organized by the National Administration of Sports, Tibet Autonomous Region Sports Bureau, and local government, featuring the theme "2025 Arrow Dance China · National Fitness" [1] - The competition attracted over 150 participants from 15 teams in the Shigatse region, along with performances from archery teams from Linzhi and Shannan [1] Group 2: Community Engagement - In addition to the competitive events, activities such as archery experiences for youth, camping, and bonfire parties were organized to encourage participation from both locals and tourists [1] - The event included a marketplace with 17 local vendors showcasing specialty products, creating a vibrant atmosphere of "sports + consumption" [1] Group 3: Economic and Cultural Impact - The traditional sports event facilitated the development of markets for traditional sports equipment and goods, promoting the integration of sports, tourism, and cultural heritage [1] - The initiative contributed positively to local economic growth, cultural heritage transmission, and community spirit, supporting national unity and rural revitalization [1]
珠江文体“票趣多”平台发布 以“票根经济”激活消费
Xin Hua Cai Jing· 2025-08-29 06:45
新华财经广州8月29日电(记者吕光一)28日"推进体育产业创新融合发展,助力体育强市建设研讨 会"在广州举办。期间,珠江股份旗下珠江文体发布"票趣多"平台,旨在以文体票务为纽带,激活旅 游、商业、餐饮等全链条消费,形成"一场赛事带活一片区域、一个IP激活一串消费"的乘数效应,为广 州建设国际体育消费中心提供企业实践样本。 7月,《广州市体育强市建设规划(2024—2035年)》(下称规划)正式印发,明确提出建设"国际体育 消费中心、国际湾区体育中心、国际体育赛事中心"三大目标。广州市体育局副局长赵灵峰在会上指 出,2024年广州体育消费规模达631亿元,位居全国前列。未来广州将以此规划为引领,增强体育产业 动能,创新消费场景与模式,深化"体育+"融合,构建现代体育产业体系。 作为国家体育产业示范单位,珠江文体在体育场馆运营、赛事组织、智慧体育应用等方面积累了丰富经 验和资源,业务覆盖全国10个省市30余个场馆项目。"当前,我们正全力推进从'场馆空间运营'向'体育 内容创造'的高质量转型。"珠江文体董事长周星星表示。 (文章来源:新华财经) 珠江实业集团董事长郑洪伟在会上表示,珠江实业集团作为广州市属国企,积极 ...
汉超开幕!近5万球迷观战
Shang Hai Zheng Quan Bao· 2025-08-17 03:18
Group 1 - The 2025 Wuhan Urban Football Super League (referred to as "Han Super") opened on August 16, with a match between Wuhan Economic Development Zone team and Jiangxia District team, attracting 46,780 spectators [1][2] - The event featured participation from listed companies such as Wushang Group and Dongfeng Yipai Technology, which served as official senior partners [1][2] - The opening ceremony included promotional activities, such as Wushang Group showcasing its newly opened Jiang Dolphin membership store and a car giveaway by Yipai Technology during halftime [2] Group 2 - The inaugural Han Super is themed "Three Towns Epic," featuring a dual-track competition system with 24 teams, running from August to November [2] - The tournament consists of a city group with 16 teams divided into three districts and a university group with eight participating universities, culminating in a "Super Cup" match to determine the overall champion [2][3] - The event aims to create a diverse experience for spectators, combining sports with consumer activities, as seen in the "Han Super Food Life Fair" that covers over 20,000 square meters [2]
体育+消费 仓前“梦想杯”启幕
Hang Zhou Ri Bao· 2025-08-15 02:38
Group 1 - The core event is the launch of the "Dream Cup" football super league in Yuhang District, aimed at promoting football and enhancing community engagement in sports [1] - The league features an innovative format combining five-a-side and standard football, attracting participants from various age groups and professions, including creators and programmers [1] - The event includes participation from national team players, such as Yu Ting, who serves as a youth football promotion ambassador, highlighting the commitment to popularizing football [1] Group 2 - The league is part of the "Happiness Full Warehouse" initiative, focusing on enhancing public fitness and sports infrastructure in the community [2] - Yuhang District has significantly improved sports facility coverage, including the construction of a provincial multi-functional sports field and a community gym, creating a "15-minute fitness circle" [2] - The event is linked to a broader consumer engagement strategy, featuring a "Football Carnival" market that integrates technology, consumption, and cultural heritage, promoting a new "sports + consumption" model [2]