来源：人民日报 岁末年初，多地开展赛事活动，文旅市场人气火爆，掀起消费热潮。本报记者走访北京、河北、浙江、 云南等地，探访"体育+"如何为地方发展赋能、为群众生活添彩。 ——编 者 CBA新年首个比赛日激情四射 一张票根搭载多项优惠 本报记者 范佳元 1月1日晚，北京首钢冰球馆内人声鼎沸，北京队与广东队迎来CBA（中国男子篮球职业联赛）新年首 个比赛日。球迷挥舞围巾、高声呐喊，拉开了激情的新年篇章。 看台上，从山东专程赶来的球迷刘女士十分激动，赛前她在球馆门口获得了广东队球员胡明轩的签名。 她笑着说："一张球票不仅能看比赛，还能在首钢园吃喝玩乐享优惠，这趟来得很划算。" 一张球票，正是首钢园元旦假期打造"赛事+消费"新场景的突破口。北京首钢篮球俱乐部联合园区70余 家商户推出票根经济活动，球迷凭票根可享受餐饮、住宿、文创产品等优惠。 借赛事东风，各种业态迎来客流高峰。园区老山咖啡店的服务员一边打包一边说："我是临时从其他分 店调过来帮忙的，今天是比赛日加假期，销售量可观。"旁边的酒店也是客满状态。 以赛事为媒，首钢园通过"篮球+冰雪+文旅"激活假日经济。数据显示，元旦赛事期间，首钢园客流同 比提升20%。刘子 ...

Core Viewpoint - The "NICE Yancheng Winter Warm Consumption Season" is designed to invigorate the consumer market during the New Year and Spring Festival, featuring a series of promotional activities across the city to enhance the winter consumption experience for residents and tourists [1][3]. Group 1: Event Planning and Activities - The city has organized key consumption promotion activities such as the "2026 Yancheng Online New Year Goods Festival" and a provincial culinary competition, aiming to create a vibrant winter consumption atmosphere through various events and professional competitions [1][2]. - The "Wetland Cuisine: One County, One Table" food promotion activity is part of the winter consumption season, showcasing local culinary specialties and enhancing the overall consumer experience [1]. Group 2: Regional and Thematic Focus - Yancheng is developing a "One County, One Characteristic" consumption brand, with regions like Yandu and Yancheng Economic Development Zone focusing on automotive consumption and offering substantial consumption subsidies [2]. - Various regions are leveraging local tourism resources to create unique New Year activities, connecting scenic spots, shopping districts, and consumer chains to stimulate local spending [2]. Group 3: Cultural and Sports Integration - The winter cultural tourism season includes activities such as folk experiences, public performances, and intangible cultural heritage displays, enhancing the cultural consumption experience for residents [2]. - Sports events like long-distance running, dragon boat races, and cycling competitions will be integrated into the consumer experience, promoting a blend of sports, culture, and tourism [2]. Group 4: Collaborative Efforts - Multiple departments and local businesses are actively participating in the "NICE Yancheng Winter Warm Consumption Season," aiming to create a rich and fulfilling consumer experience that highlights the city's vitality and warmth [3].

永州队举 起冠军奖杯。记者 杨华峰 摄 中新网长沙12月28日电 (记者 邓霞)12月27日晚，2025年湖南省足球联赛(简称"湘超")总决赛在长沙贺龙 体育场上演。永州队凭借谷文杰第58分钟的头球破门，以1比0击败常德队，夺得冠军。 当晚，现场球迷热情高涨，助威呐喊声此起彼伏。比赛开始后，永州队展现出积极进攻的气势，率先发 起猛攻，多次制造威胁。第18分钟，永州队彭玢一脚劲射击中横梁弹出。易边再战，永州队攻势不减， 一波波攻势终于在第58分钟转化为比分变化，谷文杰在一角球制造的混战中头球破门，帮助永州队1比0 领先。随后，常德队发起猛烈反扑，但永州队防守稳固，最终将1比0的比分保持到终场。 永州队队员谷文杰(蓝)头球破门。记者 杨华峰 摄 终场哨响，永州队以1比0的比分获得冠军。全场瞬间沸腾，永州队替补球员和教练组纷纷冲入场内，与 场上队员相拥庆祝。这支以黑马姿态晋级的球队，在淘汰赛阶段先后击败了常规赛排名第一的长沙队与 实力强劲的常德队，一路过关斩将闯入决赛并最终夺冠。永州队整个赛季的表现，生动诠释了"永冲 锋"所蕴含的拼搏精神。 据悉，"湘超"自9月7日开赛至本场决赛前，共进行了98场比赛，吸引超230 ...

2025年第十五届全运会的举办，为粤港澳大湾区注入了澎湃活力。这场首次跨越双城联动的全民体育盛 会，以"科技赋能、绿色低碳、人文融合"为核心理念，不仅成为辐射超10亿受众的顶流IP，更催生 了"体育+文旅""体育+消费"的多元场景机遇。在此背景下，抖音生活服务联合字节跳动公益推出的「广 东DOU是好风光」活动，紧扣文化传承与本地经济升级主线，以粤菜为纽带，扶持当地老字号、美食 商家及非遗项目，带动线下商业活力，实现城市品牌声量与消费潜力的双重提升。 在达人生态层面，7位非遗美食推荐官通过短视频与直播双线发力助力推广，其中@犀利广州 等达人的 专场直播精准触达目标消费人群，@美食达人TATA、@C妹等发布的系列内容短视频持续放大粤菜魅 力。 话题热度加持，打造粤菜文化消费名片 热点话题的持续引爆成为流量增长的关键引擎。从#我的立冬续命粤菜 登顶同城榜TOP1、创下1187万 播放量，到#粤菜广州队申请出战 以3492万播放量位居TOP3，再到#广东人的冬日美食魂已苏醒 等多个 话题轮番霸榜，一系列精准策划的内容话题持续激活用户参与热情，让粤菜热度贯穿整个活动周期。官 方直播更是成绩亮眼，11月累计达成支付100 ...

王子豪 12月14日上午7时30分，琼海市文化体育中心，2025琼海博鳌马拉松暨全国职工马拉松(博鳌站)正 式开跑。来自全国各地、各行各业的职工跑友并肩前行，跑进秀美琼海的诗意画卷。 这场主题为"中国梦·劳动美——跑向美好生活"的马拉松赛事，是国内首个以职工为主体、融合地 方特色的"工"字号马拉松赛事，不仅是展现全国职工风采、响应全民健身号召的竞技舞台，也是串联琼 海风光、展示海南自由贸易港建设成果的重要窗口。 琼海博鳌马拉松，点亮了全民健身与城市发展同频共振的生动图景，又为我们带来哪些关于城市推 介与赛事经济的深度思考? 透视城市之美 一场"期待已久"的双向奔赴 据了解，这场马拉松比赛，全国跑者期待了很久。报名通道一经开启，数千名跑友踊跃报名，其中 半数以上来自岛外。他们为何而来? "这是我们第一次来海南，太原下雪了，下了飞机却恍若盛夏。我的热情也像这边的温度一样被点 燃了。"来自山西太原市长跑协会的李杨在赛前的一番话，道出了众多内地跑者的心声。 天气，只是动因之一，在琼海"跑马"，还有更多"意外的惊喜"在等待—— 跑出长尾效应 比如，从"一人开跑"变"全家参与"。琼海博鳌职工马拉松，配套活动精彩纷呈。马拉 ...

Core Insights - The transformation of old factory areas in Shijiazhuang into vibrant urban landmarks highlights a trend in urban renewal and adaptive reuse of industrial spaces [1][8] - The newly renovated smart sports venue has become a popular destination, operating 24/7 and featuring advanced facilities that cater to diverse consumer needs [12][14] Group 1: Venue Features - The smart sports venue occupies a renovated 12,000 square meter space, previously a coal machinery factory, now housing 20 sports courts [8][10] - The venue includes dedicated areas for children and offers a variety of sports such as badminton, basketball, and football, attracting a wide range of users [6][4] - Advanced technology allows users to book courts via a WeChat mini-program, with automated lighting and other smart features enhancing the user experience [12][14] Group 2: Popularity and Usage - Since October, over 33,000 visits have been recorded at the venue, with a single-day peak of over 5,000 visitors, indicating high demand [14] - The venue's success has led to an influx of sports-related businesses setting up nearby, further enhancing the area's appeal [16] Group 3: Broader Urban Development - The renovation of this sports venue is part of a larger initiative in Shijiazhuang, where three additional old factory sites are being transformed into comprehensive commercial centers that integrate sports, entertainment, and dining [23][18] - The overall trend reflects a growing interest in "sports + consumption" models, creating new urban experiences for residents [23]

Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic at flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][6] - Retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to overall retail growth [1][2] - The event has catalyzed a new consumption model, integrating sports with tourism and local commerce, which is expected to create new growth avenues for the region [2][11] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has become a hotspot, with consumers queuing for popular merchandise like the "Three Kingdoms Lion Cub" blind boxes [1][6] - The sports and entertainment product retail sector has shown resilience, with a 10.1% year-on-year increase in sales in October, indicating strong consumer interest [1][11] Economic Impact - The event has led to a "ticket root economy" in cities like Shenzhen, encouraging spectators to explore local businesses and attractions, thus creating a closed-loop of consumption [8][11] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, highlighting the event's positive impact on the hospitality sector [8][11] Future Prospects - Experts predict that the sports consumption trend will continue to grow, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer spending [11][12] - The Guangdong region aims to develop a diverse sports consumption ecosystem, including international events and local cultural activities, to sustain economic growth beyond the National Games [12][14]

Core Insights - The article highlights the surge in sports consumption driven by the 15th National Games in Guangzhou, indicating a significant increase in foot traffic and sales at related merchandise stores [1][6] - The macroeconomic data reflects a broader trend, with Guangdong's retail sales of sports and entertainment products growing by 32.2% year-on-year, contributing to overall consumption growth [1][2] Group 1: Sports Consumption Trends - The flagship store experiences daily foot traffic of 20,000 to 30,000 people, with average sales ranging from 200,000 to 300,000 yuan [1] - The retail sales of sports entertainment products in China saw a year-on-year increase of 10.1% in October, indicating sustained consumer interest [1] Group 2: Economic Impact of Events - The 15th National Games has catalyzed a "sports+" consumption model, integrating sports events with tourism and local commerce to enhance economic activity [2][12] - Various regions in the Guangdong-Hong Kong-Macao Greater Bay Area are leveraging the event to promote local businesses through initiatives like "ticket root economy," which offers discounts to event attendees [9][10] Group 3: Future Growth Potential - Experts suggest that the sports consumption trend could lead to a structural upgrade in Guangdong's consumption patterns, with expectations of a retail growth rate of around 4% in the fourth quarter [12][14] - The article emphasizes the need for Guangdong to diversify its sports events and enhance the integration of sports with local industries to sustain growth beyond the event [13][14]

Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic in flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][3] - The retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to the overall retail sales growth of 2.8% [1][2] - The event has catalyzed a new consumption model that integrates sports with tourism and local resources, creating a "sports + tourism" synergy that is expected to open new avenues for economic growth in the region [2][6] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has experienced overwhelming demand, with popular merchandise like the "Three Kingdoms Lion Cub" blind boxes selling out quickly [1][3] - The sports consumption trend is further supported by the introduction of promotional activities such as "ticket root economy," which encourages spectators to explore local businesses and attractions using their event tickets [4][5] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, indicating a strong correlation between sports events and hospitality sector performance [5] Future Prospects - Experts suggest that the "sports +" model has the potential to sustain growth in consumer spending beyond the event, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer confidence [6][10] - The Guangdong region is planning to diversify its sports events portfolio, aiming to create a comprehensive sports consumption ecosystem that includes international competitions and local cultural events [8][9] - The transition from "event economy" to "sports industry economy" is seen as a strategic move, leveraging Guangdong's manufacturing capabilities and market size to enhance the sports sector's contribution to the economy [9][10]

Core Viewpoint - Yunfu City has officially launched the "Yue Enjoy Warm Winter, Happy Travel Yunfu" consumption season series of activities, which will last until March 2026, aiming to transform event traffic and seasonal visitors into tangible consumption growth through various initiatives [1] Group 1: Consumption Initiatives - The first phase will distribute 10.29 million yuan in consumption vouchers covering multiple categories such as dining, home appliances, and automobiles, with a notable 5,000 yuan subsidy for purchasing new energy vehicles [5][6] - Dining vouchers will be issued starting November 6, with 1 million yuan allocated for the first batch, distributed weekly through the Cloud Flash Payment APP [5] - The "Guangdong Quality Products Purchase" vouchers will be available from November 2025 to February 2026, enhancing the inclusivity of the policy by not restricting consumer residency or vehicle registration [5] Group 2: Sports and Events Integration - The hosting of the 15th National Games hockey events in Yunfu is expected to boost city exposure and visitor traffic, with initiatives like "One Ticket to Explore the City" to convert event traffic into economic activity [6] - Registered participants in the events will receive free admission to local A-level tourist attractions, while ticket discounts will be available for spectators [6] - Yunfu plans to host more high-level hockey events and various sports competitions post-Games to create a sustainable sports tourism consumption hotspot [6] Group 3: Industrial Tourism Development - Yunfu has five recognized industrial tourism routes that attract over 200,000 visitors annually, showcasing local manufacturing and traditional crafts [7] - These routes include health medicine tours, kitchenware industrial tours, and eco-tours focusing on soy sauce, tea, and tofu, enhancing visitor engagement through interactive experiences [7] - Future projects include a stone material exhibition center and an industrial heritage park to further enrich the industrial tourism offerings [7] Group 4: Enhancing Shopping Experience for Tourists - Six stores in Yunfu have implemented "immediate purchase and refund" tax refund services for international travelers, simplifying the shopping process and enhancing convenience [8] - This initiative reflects Yunfu's commitment to expanding openness and attracting international visitors [8] Group 5: Seasonal Cultural Activities - A series of cultural activities themed "Come to Yunfu for the New Year" will be organized during the upcoming winter and Spring Festival, featuring local customs and performances [9] - The "Travel in Yunfu" brand will offer various themed routes and encourage night tourism to extend consumer engagement [9] Group 6: Technological Support for Consumer Experience - The consumption season activities are supported by UnionPay Business Guangdong, ensuring smooth processes for voucher application and redemption through the Cloud Flash Payment APP [10] - A dedicated customer service team will be available to address inquiries from consumers and merchants [10] - This initiative is part of Yunfu's broader strategy to enhance regional cultural tourism consumption [10]