Core Insights - The upcoming FIFA World Cup in North America is generating significant early orders for Chinese sportswear sellers, with expectations that orders will surpass those from the previous Qatar World Cup [1][2][3] Group 1: Market Trends - Yiwu's sports goods and equipment exports reached 6.78 billion yuan in the first seven months of the year, marking a 16.8% year-on-year increase, with exports to North America totaling 1.88 billion yuan, up 10.0% [1] - Sellers anticipate a peak in orders following the conclusion of the World Cup qualifiers in late October, with significant demand expected for jerseys related to the host nations and traditional football powerhouses [2][3] Group 2: Seller Strategies - Sellers are leveraging cross-border platforms like SHEIN to enhance jersey sales, with one seller reporting a 50% month-on-month increase in stock demand in August [2][7] - Customization is becoming increasingly important, with sellers planning to introduce new designs based on real-time feedback and trends observed in recent orders [3][7] Group 3: Competitive Advantages - Chinese sellers benefit from a robust supply chain that allows for efficient production and quick response to market demands, with many having accumulated extensive experience from previous World Cups [6][7] - The integration of cross-border e-commerce platforms has lowered market entry barriers, enabling small and medium-sized sellers to reach global consumers effectively [7]

随着出海经验的积累以及跨境平台的助力，不少中国卖家预计美加墨世界杯的订单将超过卡塔尔世界杯。 预计销量超过上一届 虽然世界杯预选赛还没结束，但是东道主国家的订单已经到来。 随着出海经验的积累以及跨境平台的助力，不少中国卖家预计美加墨世界杯的订单将超过卡塔尔世界杯。 "上个月接到了第一笔来自美加墨世界杯的大单。"一位中国球衣卖家对第一财经记者表示。 距离美加墨世界杯开幕还有9个月，中国卖家已经感受到了美洲大陆对于足球赛事的热情。 义乌统计的数据显示，今年前7月，义乌体育用品及设备出口67.8亿元，同比增长16.8%，其中对美加墨出口18.8亿元，增长10.0%。 商家的预计来自于两方面的考量。一方面，从消费市场看，李成认为美加墨市场的消费力相较于中东市场更高，足球相关产品的消耗量和球迷的购买欲望更 强烈。另一方面，从近期平台备货量看，8月的备货需求环比增长了50%。李成预计在世界杯预选赛结束之后，平台给到的备货需求会在此前的基础上再增 长50%。 另一位球衣卖家陈宁（化名）从事球衣生产行业已有9年时间，品类覆盖各种足球运动服以及足球周边的定制产品。此前陈宁主做线下渠道，去年入驻 SHEIN平台。 陈宁对第一财经 ...