Group 1 - The core viewpoint of the articles emphasizes the integration of traditional culture and modern innovation by the company, showcasing its commitment to the local culture through events like the泉水节 (Spring Water Festival) [2][5][7] - The company positions itself as a cultural ambassador, using its products to reflect the spirit of the泉城 (Spring City) and enhance the cultural experience of the festival [2][4][7] Group 2 - The introduction of the "泉香金菲士" cocktail, made with趵突泉·泉香358 as the base, highlights the company's innovative approach to attract younger consumers by blending traditional liquor with modern drinking styles [4][5] - The company utilized a parade featuring intricately designed floats and a drone show to visually represent its brand and engage with the festival audience, reinforcing its cultural narrative [5][6][7] Group 3 - The participation in the泉水节 is seen as a strategic move to rejuvenate the brand's image and connect with a younger demographic, inviting them to experience traditional liquor in a contemporary context [4][7] - The overall event serves as a platform for the company to narrate its brand story, merging tradition with modernity, and signaling a new chapter in the development of the local liquor industry [7]