8月16日至18日第91届山东省糖酒商品交易会在潍坊鲁台会展中心盛大开幕。这场全国历史最悠久、规模最大的省级糖酒盛会，集结了泰山、国井、古贝 春、趵突泉、花冠、云门、红太阳、百脉泉、景阳冈、秦池等鲁酒骨干企业，在白酒行业深度调整的关键时期，吹响了鲁酒创新突围的集结号。 七大品牌战略活动破局行业深度调整 当前中国白酒产业正经历新一轮深度调整周期，高端名酒价格倒挂、库存高企成为普遍现状。面对挑战，山东酒企主动出击，以泰山酒业、云门酒业、趵突 泉酒业、红太阳酒业、景阳冈酒业、古贝春集团、百脉泉酒业为代表的鲁酒企业，携重磅战略新品重装亮相，通过差异化竞争展现产业韧性。 二、云门酒业：青州从事唤醒千年风雅 云门酒业将在本届展会重磅展出 "青州从事"系列新品。该系列命名源自《世说新语》中"青州从事"这一古代好酒雅称，2024年该典故已被列入青州市非物 质文化遗产。系列包含三款产品：青州从事20、15和8。分别采用10年、7年和5年以上基酒，并加入20年、15年及8年老酒勾调而成。酒体微黄透明，酱香复 合香气突出，空杯留香持久。产品设计融合国瓷瑰宝与北辛陶觚元素，瓶盖造型符号提炼自7000年历史的北辛陶觚，整体采用中华传统 ...

Group 1 - The core viewpoint of the articles emphasizes the integration of traditional culture and modern innovation by the company, showcasing its commitment to the local culture through events like the泉水节 (Spring Water Festival) [2][5][7] - The company positions itself as a cultural ambassador, using its products to reflect the spirit of the泉城 (Spring City) and enhance the cultural experience of the festival [2][4][7] Group 2 - The introduction of the "泉香金菲士" cocktail, made with趵突泉·泉香358 as the base, highlights the company's innovative approach to attract younger consumers by blending traditional liquor with modern drinking styles [4][5] - The company utilized a parade featuring intricately designed floats and a drone show to visually represent its brand and engage with the festival audience, reinforcing its cultural narrative [5][6][7] Group 3 - The participation in the泉水节 is seen as a strategic move to rejuvenate the brand's image and connect with a younger demographic, inviting them to experience traditional liquor in a contemporary context [4][7] - The overall event serves as a platform for the company to narrate its brand story, merging tradition with modernity, and signaling a new chapter in the development of the local liquor industry [7]