Core Viewpoint - Nike reported its worst quarterly earnings in over three years, yet investor confidence in its transformation plan increased, leading to a stock price surge of over 10% in after-hours trading [1]. Financial Performance - In Q4, Nike's revenue was $11.1 billion, exceeding analyst expectations but marking the lowest level since Q3 2022. Net profit was $211 million, a staggering 86% drop year-over-year, reaching a new low since Q4 FY2020 [3]. - The disappointing performance reflects the significant impact of the company's transformation plan, with expectations that adverse factors will ease in the future [3]. Strategic Initiatives - CEO Elliott Hill emphasized the company's reform measures, focusing on product line development in key sports areas. He noted that concentrating on sports allows Nike to succeed, highlighting a high single-digit growth in the running product line, which had previously raised investor concerns due to competition from brands like Hoka and On [3]. - CFO Matthew Friend indicated that the company is addressing the negative effects of an overemphasis on direct sales and reliance on lifestyle products and fashion trends [3]. Supply Chain Adjustments - In response to the adverse effects of President Trump's fluctuating tariff policies, Nike is shifting its supply chain to other countries, estimating an increase in its own costs by approximately $1 billion due to new tariff rates [4].