Core Viewpoint - The article discusses the entrepreneurial journey of Ai Guoyong, founder of Makondo, highlighting the challenges and transformations faced over ten years, ultimately leading to the company's success in the running gear market [4][5][6]. Group 1: Company Development - Makondo was founded in 2015, initially focusing on sports public relations and events, but underwent five major transformations, including a shift to running gear and brand development [9][10]. - In 2019, Makondo made a pivotal decision to focus solely on running gear, leading to significant revenue growth from 4.04 million yuan in 2019 to over 200 million yuan in 2023 [4][10]. - The company faced a critical moment in 2019 when it had to pivot its business model, ultimately deciding to concentrate on the running gear market despite the risks involved [10][11]. Group 2: Challenges and Strategies - The transition to running gear was fraught with challenges, including quality control issues with suppliers and financial strain, leading to the need for personal loans to sustain operations [10][11]. - A crucial sales opportunity arose during the Double 11 shopping festival in 2019, where a new product design led to sales of 1.68 million yuan, significantly boosting annual revenue to 4.04 million yuan [12][13]. - The company leveraged its media experience to build a strong online presence, utilizing platforms like WeChat and Douyin to drive sales and brand awareness [14][15]. Group 3: Product Development and Market Positioning - Makondo's product philosophy emphasizes professionalism, technology, and originality, with a focus on developing products specifically for runners [15][16]. - The company has seen significant sales success, with several products exceeding 100,000 units sold, indicating strong market demand and brand acceptance [15][16]. - In 2024, Makondo adjusted its pricing strategy to enhance product quality and brand positioning, resulting in a shift in customer demographics but maintaining revenue above 200 million yuan [16][17]. Group 4: Future Outlook - The company aims to expand its market reach globally, aspiring to create outstanding products and establish a strong brand identity, viewing this as a long-term journey akin to a marathon [17].