现在回望，这是一个正确的选择：马孔多营收从 2019年的404万元，一路增长至2023年突破2亿元，在巨头竞争激烈的跑圈品牌中，成为了国产品牌的 黑马。 但站在当初，无人能预知未来，艾国永和马孔多面临的是一位普通跨界创业者从零起步，求活与发展的 10年。 2025年9月27日，艾国永撰写的《创业三十六记》在北京图书大厦"全国新书首发平台"举办新书发布会。在《创业三十六记》中，艾国永用36篇文章记 录了这10年的创业经历，全书共分为热身阶段、投身阶段、分身阶段三部分，逻辑清晰地呈现出企业发展与个人成长的历程。 马孔多创始人艾国永新作《创业三十六记》发布，一位创业者十年奋斗的真实记录。 作者 | 张冰冰 2019年5月的一天，马孔多创始人艾国永接到了北京市延庆区体育局领导的一通电话：如果马孔多可以承办第五届北京百里山水画廊森林马拉松，将得到 以前三倍以上的扶持资金。 马孔多是前 4届北京百里山水画廊森林马拉松的主办方，熟悉的模式和更高的资金收入，从企业经营角度，似乎没有拒绝的理由。但这一年，在马孔多创 立的第4年，艾国永正站在一个发展方向的三岔路口：是深挖熟悉的马拉松办赛之路，还是跨界陌生的跑步鞋服之路，抑或投入 ...

Core Insights - The article highlights the emerging trend of individuals transitioning from traditional careers to becoming "shared wine estate" owners, leveraging a low-cost, low-inventory business model in the wine industry [1][4][20] Business Model - The "shared wine estate" model allows individuals to operate with minimal investment and inventory pressure, utilizing cloud storage for products and facilitating quick delivery to customers [4][6] - The average profit margin for products in this model ranges from 50% to 70%, indicating a high potential for profitability [6] Market Growth - The initiative has seen rapid expansion, with over 6,000 individuals already participating in the "shared wine estate" system, including professionals from various fields such as medicine and law [4][6] - The second phase of the "thousand cities, ten thousand stores" strategy is underway, with nearly 100% of new owners recovering their initial investment within two months [6][20] Demographic Trends - The model is attracting a diverse demographic, including younger entrepreneurs and retirees, with specific programs designed to support individuals aged 50 and above [12][20] - The "youth entrepreneurship plan" aims to provide lower barriers for younger generations to enter the wine business, while the "silver-haired entrepreneurship plan" caters to older individuals seeking engagement and social interaction [12][20] Customer Engagement - The wine estates are not just selling products but are also focused on creating a cultural experience around wine, with events like themed wine and movie nights [7][9] - The digital platform allows customers to place orders easily, and both owners and customers can earn points that can be redeemed for exclusive wine products [9][12]

Core Viewpoint - The article highlights the multifaceted life and entrepreneurial journey of Cai Lan, emphasizing his unique approach to food, culture, and personal philosophy, which transcends traditional boundaries and creates a distinctive personal brand in the culinary industry [3][10][28]. Group 1: Personal Philosophy and Attitude - Cai Lan's life philosophy revolves around enjoying life and embracing diverse lifestyles, as he believes in living fully and not being confined by traditional norms [32][34]. - He maintained a positive outlook on life, even in the face of personal losses and health challenges, continuing to explore food and writing [33][35]. Group 2: Culinary Influence and Brand Development - Cai Lan's culinary entrepreneurship is rooted in his personal brand, leveraging his extensive knowledge and cultural insights to create unique dining experiences [16][18]. - He established brands like "Cai Lan Hong Kong Dim Sum" and "Cai Lan Vietnamese Noodles," focusing on high-quality, culturally rich dining options that resonate with consumers [19][20]. - The brands emphasize authenticity and storytelling, with a commitment to quality ingredients and traditional preparation methods [19][22]. Group 3: Cultural Integration in Business - Cai Lan integrates cultural elements into his dining establishments, using his literary works and calligraphy to enhance the dining atmosphere, making it a cultural experience [25][27]. - His approach to food as a cultural vehicle allows consumers to connect with deeper meanings and philosophies while enjoying their meals [26][27]. Group 4: Cross-Industry Innovation - Cai Lan's career exemplifies cross-industry innovation, blending elements from film, literature, and culinary arts to create a unique business model that challenges conventional industry boundaries [12][14][28]. - His ability to navigate and merge different fields has opened new avenues for cultural and culinary entrepreneurship, providing fresh perspectives on business development [14][28].