Core Insights - The tourism market in Hangzhou, Zhejiang, experienced a significant surge during the Chinese New Year, with a total of 2.7663 million visitors on February 19, marking a 44.26% increase compared to the same day last year [1] Group 1: Tourism Growth - The popularity of the TV series "Tai Ping Nian" has contributed to the vibrant tourism market in Hangzhou, as it closely aligns with the historical and cultural essence of the city [1] - A series of themed tourism products were launched during the Spring Festival to enhance the cultural experience, inviting visitors to explore the rich heritage of the Wu-Yue culture [1] Group 2: Themed Activities - The "Follow 'Tai Ping Nian' to Tour Hangzhou" themed bus service, launched on February 14, has attracted significant participation, with a total of 320,000 participants so far [2] - Three themed bus routes were introduced, covering key cultural sites such as Qianwangci, Liuhe Pagoda, and the Wu-Yue Cultural Museum, with 34 buses deployed, including three specially designed vehicles [2] - The Qianwangci site has seen over 100,000 visitors since the show's premiere on January 23, reflecting a 45% year-on-year increase [2] Group 3: Cultural Engagement - The themed activities have also engaged younger tourists, with six major check-in points becoming popular historical exploration sites [5] - Cultural venues have responded positively, with the Wu-Yue Cultural Museum hosting a themed exhibition that showcases the historical significance of the Wu-Yue era [5] - Various events, such as the "Come to Lin'an for Tai Ping Nian" New Year market, have attracted numerous visitors, featuring activities like NPC parades and local food tastings [5]