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这个藏在川西的小众目的地 春节假期从银幕火到现实
Xin Lang Cai Jing· 2026-02-24 22:22
NO FERE 7 □四川日报全媒体记者 吴梦琳 春节档大片的火爆上映,进一步激发了民众"跟着影视去旅行"的热情。飞猪数据显示,《飞驰人生3》取景地四川 甘孜、青海德令哈,以及《镖人:风起大漠》取景地新疆克拉玛依,春节期间酒店间夜量同比增长均超过1倍。 作为2026年春节档电影票房冠军《飞驰人生3》的核心外景取景地,甘孜州九龙县在春节期间推出专属福利——凭 《飞驰人生3》票根可畅游九龙。这个藏在川西的小众目的地,凭借震撼的高原赛道与壮美自然风光,从银幕火到 现实,成为春节期间备受关注的文旅新热点,接待游客人次实现大幅增长。 "史上最长春节假期"圆满落幕。近日,多家OTA平台陆续发布春节假期出游报告,2026年春节文旅市场整体呈现 马力全开、热力十足的蓬勃态势。作为文旅大省,四川多项文旅数据跻身全国热门榜单前列。 与此同时,今年春节文旅市场还涌现出一系列新趋势:县域旅游持续升温,"跟着影视去旅行"热度爆棚,AI预订 旅行服务迎来爆发式增长,海外游客扎堆入境,沉浸式感受锦绣中国年的独特魅力。 县域旅游火 多地县城酒店入住量爆发式增长 春节是回乡团圆的重要时刻,随着县域旅游的持续崛起,"小城热"成为今年春节假期一道 ...
(新春走基层)“跟着太平年游杭州”持续点燃游客打卡热情
Xin Lang Cai Jing· 2026-02-19 13:47
为延续剧集热度、挖掘吴越文化根脉、打造"跟着影视去旅行"新场景,杭州在春节期间推出一系列特色 文旅产品,邀请市民游客开启一场穿越千年的吴越文化沉浸之旅。 其中,自2月14日推出的"跟着《太平年》游杭州"主题公交和定制专线持续引爆游客打卡热情,成为春 节假期文旅市场的重要增长极。截至目前,该活动累计参与人数已达32万人次。 中新网杭州2月19日电(曹丹)2月19日,中国农历正月初三,浙江杭州文旅市场热潮涌动。当日该市共接 待游客276.63万人次,较去年正月初三同比增加44.26%。 电视剧《太平年》的热播,为杭州新春文旅市场再添热度。该剧深度还原了吴越国时期的杭州历史风 貌,与城市文化基因高度契合。 与此同时,杭州白塔、六和塔等"跟着太平年游杭州"六大打卡点,也已成为年轻游客探寻杭州历史的新 入口。截至2月15日,活动共发放符牒和明信片2.27万册,吸引游客打卡达27.3万人次。 各大文化场馆也纷纷响应。吴越文化博物馆开展"千年吴越临安回响"《太平年》线下主题特展,以剧为 媒、以物为证,再现千年吴越的太平盛景与人文底蕴。临安区衣锦城考古遗址公园举办的"来临安过太 平年"新春市集同样热闹非凡,钱弘俶、孙太真NP ...
青岛“文旅+”释放强劲吸引力
Xin Hua Wang· 2025-10-09 02:17
Group 1: Tourism Growth in Qingdao - Qingdao has become a top destination for long-distance travel in China, ranking in the top 10 on the Ctrip platform, with an overall tourism order volume increasing by 18% year-on-year [1] - The city has seen a significant increase in tourism bookings, with a 28% year-on-year growth on the Fliggy platform and over a 200% increase in local entertainment bookings [1] - Qingdao is also among the top 10 most popular domestic cities for foreign tourists, according to data from Qunar [1] Group 2: Cultural and Experiential Activities - The integration of traditional culture into tourism has enhanced visitor experiences, with activities like the "Night Tour of Fushan Bay" becoming popular during the holiday [2] - Various cultural events, including traditional performances and themed activities, attracted around 120,000 participants during the holiday period [3] - The Dabaodao Cultural Leisure Street showcased local heritage crafts, becoming a new cultural landmark for visitors [3] Group 3: New Consumption Models in Tourism - New immersive experiences in venues like the Qingdao Beer Museum have gained popularity, with approximately 90,000 visitors during the holiday, and a 130% increase in foreign tourists [4] - The "Mini Beer Festival" at Qingdao's Golden Beach aims to promote the city as a year-round destination for beer culture, featuring various themed activities [5] - The "Sweet Economy" has emerged as a new growth point, with wedding services at scenic locations seeing a 134% increase in revenue [6] Group 4: Rural Tourism and Filming Locations - The rural area of Houshigou Village has attracted significant tourist traffic, with a daily maximum of 7,000 visitors during the holiday, marking an 11.2% year-on-year increase [6] - The integration of film tourism has drawn attention, with 32 film crews having previously shot in the area, enhancing its appeal as a travel destination [6]