Core Insights - The "Su Chao" football league in Jiangsu has significantly increased public interest in football, with over 90% of residents aware of the league and nearly 80% of its followers being non-traditional fans [1][2] - The economic impact of the league is substantial, generating nearly 38 billion yuan in service revenue across five major sectors during the first six rounds of matches [1] - The number of official sponsors for the league has surged from 6 to 32, indicating a growing commercial value [1] Economic Impact - The league has become a key driver of consumption, boosting local economies in cities hosting matches through increased spending in dining, accommodation, transportation, tourism, entertainment, and shopping [1] - Jiangsu Bank has launched a promotional campaign titled "Follow Su Chao to Celebrate," offering rewards to customers and linking financial services with sports and consumer activities [2] Consumer Engagement - The "Follow Su Chao to Celebrate" campaign includes various prizes such as travel discounts, beverage benefits, fuel subsidies, and sports equipment, aimed at enhancing customer engagement [2][3] - The campaign is designed to convert the league's popularity into sustained consumer spending, thereby supporting local businesses and the economy [3] Policy Alignment - The promotion of consumption and economic stability is a key focus of national policy, with initiatives aimed at expanding consumer demand and enhancing purchasing power [4] - Jiangsu Bank is actively responding to these policies by developing a comprehensive consumer service system that targets high-frequency daily spending scenarios [4][5] Broader Initiatives - Beyond the "Su Chao" league, Jiangsu Bank has sponsored various sports events and cultural activities, including marathons and cycling races, to further stimulate consumer engagement [5] - The bank's initiatives also include a "Beautiful Life Festival" that offers discounts across various daily life aspects, benefiting over 20 million app users [5] Conclusion - Jiangsu Bank is committed to enhancing consumer experiences and supporting economic growth through innovative financial services and community engagement, aligning with national economic recovery efforts [6]