"'苏超'首次被写入江苏省政府工作报告，释放出多重积极信号。"苏商银行特约研究员付一夫在接受《证券日报》记者采 访时表示，这表明体育赛事已成为地方促消费、稳增长的重要抓手。以"跟着苏超游江苏"等活动为示范，赛事票根转化为文旅 流量入口，继而发挥票根经济的杠杆效应，激活全域消费。同时，这也彰显了地方政府对全民健身与本土体育IP培育的重视。 本报记者 韩昱 "苏超"（江苏省城市足球联赛）2025年破圈成为顶流，近日首次被写入江苏省政府工作报告，再次引发各界关注。 在2025年工作回顾方面，江苏省政府工作报告提出，"跟着苏超游江苏"等品牌活动彰显引流效应，接待游客人次、游客总 花费分别增长10.4%、10.2%；在2026年重点工作方面，明确提出要实施服务消费提质惠民行动，以"苏超"促进文旅体商融合发 展，激发"文化+""旅游+""体育+"等消费活力。 朱华雷认为，各地体育赛事以场景融合、政策联动、IP变现的组合形式，构建出一条"赛事—流量—消费"闭环链条，将有 力带动当地餐饮、住宿、文旅、零售、文创等多领域消费，通过"一场球带火一座城"等方式促进区域经济增长。 "各地通过体育赛事带动消费，需以赛事为核心构建全域消 ...

Core Insights - Jiangsu Province has made significant achievements in integrating culture and tourism, enhancing economic development through cultural empowerment [1][5][6] Group 1: Cultural Achievements - Jiangsu has established a human-centered cultural construction approach, leading to a robust artistic creation system and notable works, including five award-winning performances at the 14th China Arts Festival, achieving a historic breakthrough with the highest number of national awards [1][2] - The province has implemented the "Double Thousand Plan" for public cultural services, resulting in the cultivation of 1,009 excellent community cultural teams and the establishment of 1,156 small theaters, significantly increasing the average number of cultural venue service visits per person from 4.76 to 7.64 [2] Group 2: Archaeological and Heritage Initiatives - Jiangsu has rich cultural heritage resources and has launched the Jiangsu Regional Civilization Exploration Project, with over 220 archaeological findings supporting its historical significance [2] - The province has identified 4,312 new cultural relic sites through the fourth cultural relic census and has enacted regulations for the protection and utilization of red resources [2] Group 3: Museum Development - The number of registered museums in Jiangsu has increased to 367, including 26 national first-class museums, with visitor numbers projected to exceed 139 million in 2024, maintaining the highest attendance in the country [3] Group 4: Economic Impact of Cultural Tourism - Cultural tourism is becoming a new engine for economic growth in Jiangsu, with projections of 1.091 billion domestic and international tourists and a total tourism expenditure of 1.34 trillion yuan in 2024 [3] - The province has introduced over 50 cross-regional themed routes and more than 2,800 special activities to enhance tourism, demonstrating a successful integration of events and cultural tourism [3][4] Group 5: Policy and Strategic Initiatives - Jiangsu has implemented a comprehensive policy framework to promote high-quality service consumption, focusing on innovative consumption scenarios and enhancing the international influence of local brands [4] - The province emphasizes its unique "water + culture" characteristic, enhancing the "Water Charm Jiangsu" brand and achieving significant recognition in tourism, including the selection of Dongluo Village as a UNESCO "Best Tourism Village" [4]