龙之梦欢乐城好戏连台、精彩纷呈。沉浸式红色剧目《东北爷们抗联往事之北风吹》情感真挚、震撼人心，许多观众观演后深受感动，眼含热泪、与演员高 声呐喊，迟迟不肯离去。剧目因人气火爆，从每日1场加演至2场，用沉浸式演绎传承红色基因、讲好东北抗联故事。 龙之梦动物园、冰雪世界节日活动丰富，亲子游玩、冰雪体验人气爆棚，成为家庭出游首选地。EX机器人未来科技馆凭借机器人"小柒"亮相辽宁卫视火爆 出圈，吸引大批外地游客专程前来打卡体验；6000平方米的米开朗冰淇淋博物馆在春节前全新亮相，日均接待游客1000人以上，以甜蜜业态为商圈增添新亮 点，进一步丰富消费场景。 红色旅游持续升温，爱国主义教育氛围浓厚。"九·一八"历史博物馆节日期间延时开放，并推出特色实景演绎，让历史可感可触；沈阳盟军战俘营旧址陈列 馆有序开放，丰富的红色文化资源吸引众多市民与游客前来参观学习，接受爱国主义教育。 舌尖上的大东年味十足，特色美食汇聚八方来客。老龙口、宝发园等老字号备受青睐，东北特色铁锅炖等风味美食人气高涨，搭配米开朗冰淇淋博物馆的甜 蜜体验，形成"吃、赏、玩、购、游"一体的文旅消费新场景。 东中街旅游休闲街区年味十足、热闹非凡。新玛特国潮庙 ...

"'苏超'首次被写入江苏省政府工作报告，释放出多重积极信号。"苏商银行特约研究员付一夫在接受《证券日报》记者采 访时表示，这表明体育赛事已成为地方促消费、稳增长的重要抓手。以"跟着苏超游江苏"等活动为示范，赛事票根转化为文旅 流量入口，继而发挥票根经济的杠杆效应，激活全域消费。同时，这也彰显了地方政府对全民健身与本土体育IP培育的重视。 本报记者 韩昱 "苏超"（江苏省城市足球联赛）2025年破圈成为顶流，近日首次被写入江苏省政府工作报告，再次引发各界关注。 在2025年工作回顾方面，江苏省政府工作报告提出，"跟着苏超游江苏"等品牌活动彰显引流效应，接待游客人次、游客总 花费分别增长10.4%、10.2%；在2026年重点工作方面，明确提出要实施服务消费提质惠民行动，以"苏超"促进文旅体商融合发 展，激发"文化+""旅游+""体育+"等消费活力。 朱华雷认为，各地体育赛事以场景融合、政策联动、IP变现的组合形式，构建出一条"赛事—流量—消费"闭环链条，将有 力带动当地餐饮、住宿、文旅、零售、文创等多领域消费，通过"一场球带火一座城"等方式促进区域经济增长。 "各地通过体育赛事带动消费，需以赛事为核心构建全域消 ...

2025年榆林市冰雪嘉年华期间，游客在榆林水上运动中心体验（央广网发 榆林水上运动中心供图） 央广网榆林1月31日消息（记者陈锵）黄土高原的冬日，寒风凛冽，榆林市的冰雪运动却如火如荼。2026年元旦刚过，神木市碧麟湾滑雪场洁白的雪道上， 滑雪爱好者们矫健的身影穿梭不息。 专程从西安赶来的舞蹈老师陈皖悦整理着装备，对这里的雪道赞不绝口："雪道宽、雪质好，特别适合提升技术。"更让她欣喜的是冰雪运动带来的改 变："以前特别畏寒，爱上滑雪后，身体好了，冬天也成了期盼的季节。那种自由驰骋的感觉，让人着迷。" 陕西省榆林市神木市碧麟湾滑雪场，游客正在体验滑雪运动（央广网记者 陈锵 摄） 在榆林市科创新城的水上运动中心，光洁的冰面同样热闹非凡，工作人员正为即将到来的冰雪嘉年华做最后准备。项目负责人张伟介绍，中心自开放以来， 已成为市民和游客体验冰雪乐趣的重要场所。 "我们在保障专业训练的同时，努力把这里打造成一个冰雪乐园，让更多人能参与进来。"张伟说。数据显示，2024年以来，中心累计接待入园约12万人次， 举办冰雪赛事活动6场，实现收入150余万元。 这股涌动的冰雪热潮，是榆林市将"冷资源"转化为"热经济"的生动实践。碧 ...

陕西连续两年聚焦微短剧 推动文旅体商融合发展 中新网西安1月27日电 (杨英琦)在27日开幕的陕西省第十四届人民代表大会第四次会议上，微短剧再次 被写入陕西省政府工作报告。报告指出，2026年，陕西将发展微短剧、虚拟现实等数字文化产业，推进 文化旅游融合发展。 广告等商务合作，请点击这里 这是陕西省政府工作报告连续第二年关注微短剧。2025年陕西省政府工作报告明确，将发展人机交互虚 拟电影、微短剧、动漫游戏、电竞等新业态。 本文为转载内容，授权事宜请联系原著作权人 近年来，作为新兴网络文艺形态快速崛起，微短剧在陕西呈现出爆发式增长态势。2025年前10个月，陕 西制作微短剧近4000部，超过2024年全年产量。 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 旧厂房被改造为微短剧影视基地、秦腔与微短剧创意融合……目前，陕西聚焦构建剧本孵化、制作、发 行为一体的完整产业链，拥有多个专业化拍摄基地和AI微短剧综合生产基地，吸纳就业4万余人，作 品"出海"东南亚、北美等地区，海外专属拍摄基地正陆续 ...

责编：王世海 审核：刘立纲 本报讯 记者关艳玲报道 1月24日，全省宣传部长会议在沈阳召开。省委常委、宣传部部长赵承出席会议 并讲话。 会议强调，要深入学习贯彻党的二十届四中全会精神和习近平文化思想，切实把思想和行动统一到党中 央决策部署及省委工作要求上来。要把握大势、认清优势、直面问题，增强敢于斗争底气，坚定做好新 时代宣传思想文化工作的信心和决心。要持续强化党的创新理论武装，开展习近平总书记对辽宁振兴发 展的重要讲话和重要指示精神体系化学理化研究阐释；压紧压实意识形态工作责任，高标准推进巡视反 馈问题整改落实；巩固壮大主流思想舆论，推动主流媒体系统性变革取得突破性进展；强化网络生态治 理，为"平安辽宁"作贡献；加强精神文明建设，推进"书香辽宁""诚信辽宁""廉洁文化"建设；繁荣发展 文化事业，打造"辽字号"精品力作，推动优质文化资源直达基层；加强文化遗产保护传承，提升牛河梁 红山文化考古研究和展示传播效能，打造辨识度高、吸引力强的辽宁文化IP；加快推进文旅体商融合发 展，支持文博文创、小剧场、微短剧等产业发展，打造"东北超"赛事品牌；深化文化体制机制改革，充 分激发文化创新创造活力；加强干部人才队伍建设， ...

Core Viewpoint - The "Liaoyun Huazhang" cultural event in Liaoning province successfully integrates reading, cultural heritage, art, and sports, significantly enhancing the attractiveness and utilization of public cultural venues, and is becoming a new cultural highlight for Liaoning [2]. Group 1 - The "Liaoyun Huazhang" event features five venues, including libraries, museums, art galleries, sports venues, and the Shenyang Taoxian Airport, creating a cross-disciplinary cultural celebration [1]. - During the New Year holiday, 30 museums in the province extended their opening hours, with nine first-class museums receiving a total of 237,700 visitors, representing a year-on-year increase of 117.06% [1]. Group 2 - The event has effectively promoted the integration of culture, tourism, sports, and commerce, enhancing the appeal of public cultural venues [2].

Core Insights - The article discusses emerging trends in cultural and tourism consumption in 2025, highlighting the integration of sports events, concerts, and exhibitions with tourism to enhance visitor experiences and economic benefits. Group 1: Sports Events and Tourism - The "Su Super" football league attracted over 2.43 million spectators during its season, demonstrating a successful integration of sports and tourism [1][2] - On match days, A-level tourist attractions in host cities received 25.12 million visitors, a 17.38% increase year-on-year, with 14.40 million being from outside the province, marking a 23.22% growth [2] - The league also generated 14.57 billion yuan in cross-regional tourism spending, reflecting a 27.10% increase [2][4] Group 2: Concerts and Cultural Events - Large concerts in Hangzhou drew 850,000 attendees and generated 767.5 million yuan in ticket sales, leading to over 4.5 billion yuan in related tourism consumption [5] - In Nanning, concerts contributed over 3 billion yuan to the local economy, while Haikou hosted 22 concerts, attracting 441,100 attendees and generating 2.16 billion yuan [5] - The trend of "ticket root economy" indicates a shift towards more diverse consumer participation in cultural events, driving tourism and related sectors [5] Group 3: Cultural Exhibitions and Tourism - The popularity of exhibitions remains high, with the Shanghai Museum's "Pyramid Peak: Ancient Egyptian Civilization" exhibition attracting over 2.77 million visitors and generating 760 million yuan, contributing to over 35 billion yuan in city-wide consumption [8] - Special exhibitions like "Encounter Dunhuang in Liaoning" and immersive experiences have seen significant visitor increases, with the Liaoning Museum recording 972,000 visitors in July and August, a 21.7% year-on-year rise [9] Group 4: Rural Tourism Development - Rural tourism is thriving, with 24.88 million visitors and 9.24 billion yuan in revenue in the first half of the year, reflecting a 7.9% and 8.6% increase respectively [12] - The recognition of rural tourism by the UN and the establishment of 19 "Best Tourism Villages" in China highlight the sector's growth and quality improvement [11][14] - The integration of local culture, cuisine, and creative experiences in rural tourism is enhancing visitor engagement and economic benefits [12][14] Group 5: Service Upgrades in Tourism - Enhanced customer service is becoming a key focus in the tourism industry, with destinations adopting more personalized and thoughtful approaches to visitor experiences [15][17] - Initiatives such as improved public transport, multilingual services, and upgraded facilities are being implemented to meet diverse tourist needs [15][17] - The emphasis on quality service reflects a shift from one-time transactions to building long-term customer relationships in the tourism sector [15][17]

Core Viewpoint - The proposal by the Shenyang Municipal Committee emphasizes the integration of culture, tourism, sports, and commerce to enhance economic and social development in Shenyang [1] Group 1: Cultural Industry Development - The plan aims to optimize the development space for the cultural industry by leveraging historical, red, industrial, and ethnic cultural resources [1] - It focuses on promoting industries such as creative design, broadcasting media, and handicrafts, while accelerating the construction of cultural districts and creative parks [1] - The initiative includes the establishment of a national cultural and technology integration demonstration base to foster new business formats like animation, digital creativity, micro-short dramas, and e-sports [1] Group 2: Tourism Enhancement - The proposal seeks to improve the "Four Seasons Tour" brand and cultivate new integrated scenarios for leisure, night consumption, and outdoor sports [1] - It aims to create a national cultural and tourism consumption demonstration city and accelerate the development of a strong tourism city [1] - Hosting internationally influential sports events and exploring city-specific events are also part of the strategy [1] Group 3: Sports Development - The plan emphasizes strengthening the brand matrix of "three major ball" sports events and aims to establish Shenyang as a key city for football development in China [1] - It promotes nationwide fitness activities to enhance both public and competitive sports levels, contributing to the construction of a strong sports city [1] - The development of the ice and snow economy is highlighted, particularly in relation to hosting the 15th National Winter Games in Shenyang and promoting the entire industry chain of ice and snow tourism, sports, culture, and equipment [1] Group 4: Economic Policies - The proposal includes implementing proactive cultural economic policies to enhance the professional, large-scale, and intensive development capabilities of state-owned cultural enterprises [1] - It encourages social capital to invest in the cultural and tourism industry through various forms [1]

Group 1 - The core idea of the article highlights the transformation of the former wolf mountain port area into the Jiangsu Long River Sports Park, emphasizing its role in promoting sports culture and urban development in Nantong [1][2][3] - The Jiangsu Long River Sports Park, covering an area of 42 hectares, serves as a comprehensive sports facility, enhancing the quality of life for residents and providing a space for various sports activities [1][2] - The park has become a popular destination, with weekend football field reservation rates reaching 100% and daily visitor numbers exceeding 10,000 in recreational areas [3][4] Group 2 - Nantong's strategic plan since 2016 focuses on ecological restoration and urban development, transitioning from industrial port activities to green spaces and recreational areas [2] - The park is expected to boost local tourism and cultural activities, with events like the "Nantong Cultural Tourism Shopping Carnival" attracting over 400,000 attendees and generating sales exceeding 10 million yuan [4] - Nantong aims to enhance infrastructure in the area, including transportation and commercial facilities, to transform the riverside region into a new urban growth hub that is livable, workable, and enjoyable [3]

Core Insights - The article emphasizes the integration of culture, tourism, sports, and commerce in the Jiuli Street area of Xuzhou, aiming to shift from short-term traffic to long-term value creation [1][2][3] Group 1: Cultural and Tourism Development - Jiuli Street is leveraging food and sports as dual engines to enhance consumer engagement, focusing on the Fuyang food festival and sports events to boost local dining and tourism [1] - The area has seen significant visitor growth, with Guishan Scenic Area and Oulebao receiving 688,600 and 502,000 visitors respectively from July to August, marking year-on-year increases of 21.1% and 15.1% [1] Group 2: Seasonal Cultural Integration - To reduce reliance on festivals, Jiuli Street has launched a "24 Solar Terms" autumn series in collaboration with the local library, integrating traditional cultural experiences into tourism and commerce [2] - The activities have attracted over 100 families, establishing seasonal culture as a new operational symbol for the area [2] Group 3: Sustainable Development Initiatives - Jiuli Street is focusing on hardware upgrades and ecological construction to support sustainable development in the cultural and tourism sectors [3] - A new cultural and creative street is under construction, expected to enhance local amenities by May next year, filling a gap in the community [3] - The area is set to host significant events in 2024 and 2025, linking various landmarks and enhancing the overall consumer experience [3] Group 4: Strategic Vision - The strategy involves a three-step approach: enhancing intellectual property, embedding culture, and optimizing infrastructure to transition from isolated successes to a comprehensive upgrade [3] - The goal is to transform Jiuli Street into a desirable destination for tourists while fostering a sense of community among residents, achieving a shift from transient traffic to sustained prosperity [3]