Core Insights - The 2025 9.9 Super Shopping Festival by Shopee has successfully ignited consumer enthusiasm in Southeast Asia and Latin America, showcasing impressive results with over 800 million views on Shopee Live and significant engagement in cross-border live streaming and short videos [1][3] Group 1: Sales Performance - In Brazil, cross-border e-commerce consumption potential has been fully unleashed, with sales of popular categories like home audio, waist bags, and fashion clothing increasing sevenfold compared to regular days [3] - ShopeeMall's sales during the event grew five times, with local brands gaining popularity due to high cost-performance ratios [3] - Specific brands like INTOYOU and ZANZEA saw remarkable sales increases of 22 times and 18 times, respectively, driven by localized fulfillment services and effective live streaming strategies [3][4] Group 2: Fulfillment and Support - Efficient fulfillment services and diverse welfare policies were crucial for achieving high growth during the shopping festival, with sales in various categories and official warehouses soaring five times [4] - The cross-border "X-Day Delivery" service significantly improved conversion rates by five times and overall sales by four times, alleviating consumer anxiety regarding delivery times [4] - Sellers benefited from multiple support policies, reducing operational costs by up to 52% and enhancing cash flow efficiency through Shopee's official wallet [4] Group 3: Brand Strategies - Brands leveraged Shopee's content ecosystem to achieve dual breakthroughs in sales and brand awareness, with 361 Degrees seeing a 12-fold increase in sales through content-driven marketing strategies [5] - XPPen utilized a "traffic linkage" strategy, achieving a sevenfold increase in sales through internal promotions and a sixfold increase via external advertising [5] - Other brands like Ulike and LOGESKI also experienced significant sales growth through live streaming, with increases of 10 times and 21 times, respectively [5] Group 4: Future Outlook - The 9.9 Super Shopping Festival not only provided a shopping feast for consumers but also highlighted the immense potential for cross-border sellers in Southeast Asia and Latin America [6] - As the platform ecosystem continues to optimize, Shopee aims to offer more efficient growth tools and comprehensive support for brands seeking long-term growth in overseas markets [6]