Core Viewpoint - The article discusses the recent actions taken by the State Administration for Market Regulation to enhance compliance in online food safety, particularly targeting misleading marketing practices in the health food sector [3][5]. Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated a series of actions starting March 16 to address three major issues in online food sales: regulating live-streaming sales, verifying food qualifications, and punishing false advertising [3][6]. - The new regulations, effective from March 20, require live-streaming platforms and hosts to adhere to strict food safety responsibilities and prevent misleading marketing tactics [3][6]. Group 2: Health Food Industry Concerns - The health food industry is experiencing growth, with the "blue hat" symbol indicating products with health benefits, but not as substitutes for medical treatment [5]. - Recent reports have highlighted violations where products without the "blue hat" are marketed with exaggerated health claims, such as curing diseases within a short period [5][6]. Group 3: Legal Framework and Future Developments - The legal classification of food in China includes ordinary food, health food, and drugs, with no legal category for dietary supplements; products not registered as health foods are regulated as ordinary food [6][7]. - The State Administration for Market Regulation is also focusing on legislative tasks for 2026, including revising advertising regulations for drugs, medical devices, and health foods [7].