虚假宣传
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新华解码丨针对“幽灵外卖”、虚假宣传等顽疾 两部新规提出哪些新举措?
Xin Hua Wang· 2026-02-27 00:50
新华社北京2月26日电 题:针对"幽灵外卖"、虚假宣传等顽疾 两部新规提出哪些新举措? 新华社记者赵怡宁 "我们要告诫外卖平台,不能只收佣金、不担责任;不能只管流量、不顾品质,外卖平台必须实实在在 担起外卖食品安全'守门员'的主体责任。"26日,市场监管总局食品安全总监孙会川在新闻发布会上 说。 当日,市场监管总局对外发布《网络餐饮服务经营者落实食品安全主体责任监督管理规定》和《网络食 品销售经营者落实食品安全主体责任监督管理规定》。两部新规直指网络餐饮外卖信息不透明、"幽灵 外卖"、网络消费追责难、虚假营销等食品安全顽疾,提出针对性举措。 ——聚焦网络餐饮外卖信息不透明、不对称等问题,强化信息公示。 ——溯本清源,整治"幽灵外卖"。 近期,"幽灵外卖"成为网络热词,其本质是无资质、无固定场所的不法经营者,通过资质造假、套用许 可、地址虚构等手段,在外卖平台伪装成正规商家营业。 "这样的外卖何谈放心?并且有的外卖平台一门心思圈地,闭着眼睛审核,一味纵容失信商户和问题外 卖,罔顾平台责任和食品安全。"孙会川说。 针对此问题,《网络餐饮服务经营者落实食品安全主体责任监督管理规定》要求平台提供者应当通过实 地核查等 ...
埃克森美孚旗下品牌因误导性宣传被罚逾1100万美元
Xin Lang Cai Jing· 2026-02-20 20:25
Core Viewpoint - The Australian Federal Court has fined Mobil Australia Pty Ltd AUD 16 million (approximately USD 11.3 million) for misleading fuel promotions at gas stations in Queensland [1][3]. Group 1: Regulatory Actions - The Australian Competition and Consumer Commission (ACCC) filed a lawsuit against Mobil Australia in 2024, accusing the company of misleading consumers regarding fuel sold at six branded gas stations in Queensland [1][3]. - The ACCC stated that between August 2020 and July 2024, Mobil falsely claimed that its "Mobil Synergy fuel" contained specific additives [1][3]. - The misleading promotions were conducted through various signage and branding at nine Mobil gas stations in northern and central Queensland [1][3]. Group 2: Company Response - In response to the allegations, Mobil has taken measures to either not install "specific performance promotions" at the relevant gas pumps or to cover or remove such promotions at stations not using Synergy fuel [2][4].
百万粉丝网红直播带货“100%纯牛肉”99元4斤 “假一赔万” 市监局:虚假宣传 罚6.5万元!其事后发视频道歉 但拒绝赔偿
Mei Ri Jing Ji Xin Wen· 2026-02-15 07:37
近日,网红"大鑫"在直播间售卖"100%纯牛肉"涉嫌虚假宣传一事,引发广泛关注。 据报道,山东的邢先生表示,其在"大鑫"的直播间购买了4袋肥牛卷。直播中,"大鑫"介绍该肥牛卷为100%纯牛肉,并在纸板上写"假一赔万,支持任何 机构检测"。 但邢先生发现,该肥牛卷的配料表中除牛肉外,还含有饮用水、食用盐、大豆蛋白、变性淀粉等其他物质。 当地市监局:虚假宣传,罚6.5万元 2月6日,山东聊城莘县市场监督管理局以虚假宣传为由,对"大鑫"所在公司聊城市鼎友文化传媒有限公司处罚6.5万元。 处罚决定书显示,涉案产品的标签配料表显示含有牛肉、食用盐、大豆蛋白、变性淀粉等,经查,当事人通过直播形式将合成牛肉宣称为纯牛肉的行为构 成通过直播对商品作虚假宣传的违法事实。该产品在当事人直播间链接共计销售397单,每单89.9元,共计销售金额35690.3元,当事人按照10%收取直播 带货佣金,共计收取3569元。 依据《网络反不正当竞争暂行规定》第三十四条、《中华人民共和国反不正当竞争法(2025修订)》第二十五条第一款以及《中华人民共和国行政处罚法》 第二十八条的规定,2月6日,莘县市场监督管理局对聊城市鼎友文化传媒有限公司予 ...
百万粉丝网红直播带货“100%纯牛肉”99元4斤,“假一赔万”,市监局:虚假宣传,罚6.5万元!其事后发视频道歉,但拒绝赔偿
Mei Ri Jing Ji Xin Wen· 2026-02-15 07:11
每经编辑|段炼 向江林 近日,网红"大鑫"在直播间售卖"100%纯牛肉"涉嫌虚假宣传一事,引发广泛关注。 据报道,山东的邢先生表示,其在"大鑫"的直播间购买了4袋肥牛卷。直播中,"大鑫"介绍该肥牛卷为100%纯牛肉,并在纸板上写"假一赔万,支持任何 机构检测"。 但邢先生发现,该肥牛卷的配料表中除牛肉外,还含有饮用水、食用盐、大豆蛋白、变性淀粉等其他物质。 当地市监局:虚假宣传,罚6.5万元 "按照法律规定,他应该赔我500元,我准备起诉。"邢先生表示。 发视频道歉但未赔偿消费者 2月6日,山东聊城莘县市场监督管理局以虚假宣传为由,对"大鑫"所在公司聊城市鼎友文化传媒有限公司处罚6.5万元。 处罚决定书显示,涉案产品的标签配料表显示含有牛肉、食用盐、大豆蛋白、变性淀粉等,经查,当事人通过直播形式将合成牛肉宣称为纯牛肉的行为构 成通过直播对商品作虚假宣传的违法事实。该产品在当事人直播间链接共计销售397单,每单89.9元,共计销售金额35690.3元,当事人按照10%收取直播 带货佣金,共计收取3569元。 依据《网络反不正当竞争暂行规定》第三十四条、《中华人民共和国反不正当竞争法(2025修订)》第二十五条第 ...
课程没学完却被告知“已完成课时”,合同套路苦了学员
Xin Lang Cai Jing· 2026-02-14 01:55
伯乐音乐平台主要以线上直播形式销售声乐课程。来自西安的孙女士称,她孩子在2021年6月花费6680元报名伯乐音乐的"全能 班"学习,根据合同约定,学习期限12个月,课程共四期,课时数量75节。 "孩子因为时间原因,通过直播授课只学了一期。2023年8月我提出退费要求,平台客服却称'已完成课时',未学习的课程无法退 费,只能安排继续学习。"孙女士说,她一直与该平台沟通退款事宜,没有结果。 针对消费者反映的情况,记者进行了一番调查。 课程没上完,客服却称"已完成课时" 华声在线全媒体记者 田镇圆 谢龙彪 伯乐音乐是湖南金伯乐教育咨询有限公司(以下称"金伯乐公司")的线上教学平台。1月以来,多名消费者向《湘问·投诉直通 车》栏目投诉该平台称,只上了一期课程却被告知"已完成课时",未学的课程想退费也被拒绝,遭遇退费难。 记者查询发现,伯乐音乐的教学课程包含3680元"基础班"、4580元"进阶班"、6680元"全能班"等5种套餐,课程分四期学完,每 期30至40课时。 记者查询黑猫投诉 【下载黑猫投诉客户端】、百姓呼声等网络投诉平台发现,涉及金伯乐公司的投诉,可追溯到2021年,问题 集中在"退费困难""诱导分期"" ...
“抢票神器”亮红灯 北京市监约谈携程、京东、美团等12家平台
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-12 04:00
Core Viewpoint - The Beijing Municipal Market Supervision Administration has issued warnings to major online ticket sales platforms regarding misleading promotional practices related to train ticket purchasing, particularly during the peak travel season of Spring Festival [1][5]. Group 1: Misleading Practices - Various platforms have been found to promote "ticket grabbing tools" that mislead consumers into believing they can secure train tickets through paid services, charging fees ranging from 10 to several tens of yuan [1][5]. - The so-called "platform ticket grabbing" is actually just a referral to the official 12306 system's waiting list service, which is free and does not guarantee ticket availability [5][6]. - Claims of "dual-channel ticket grabbing" and "speed-up packages" are misleading, as they do not provide any real advantage in securing tickets when they are sold out [6][7]. Group 2: Regulatory Actions - The Beijing Municipal Market Supervision Administration has conducted administrative talks with 12 major platforms, emphasizing the need to rectify misleading advertisements and practices [1][8]. - Four compliance requirements were outlined for platforms, including the prohibition of misleading claims about paid services providing priority ticket purchasing and the need for clear pricing and service descriptions [8]. Group 3: Official Statements - The China Railway Group has reiterated that the 12306 platform is the only official online ticket sales channel and has no partnerships with third-party platforms, which may complicate ticket purchasing through these channels [7][8]. - The railway authority plans to enhance its risk control systems to monitor and manage orders from third-party platforms more effectively [7].
“百岁神仙治病”涉事公司,被罚
Nan Fang Du Shi Bao· 2026-02-09 13:35
近日,该报道迎来新进展。2月9日,南都N视频记者从辽宁大连市官方部门获悉,涉事公司福煋高照 (大连)文化传媒有限公司因违反《广告法》被罚款。 同音字替换暗示可治癌症 南都此前报道,2025年4月下旬,南都记者调查发现,多个不同的社交平台和短视频平台出现"张x海"相 关宣传账号,账号名字如"鬼门十三针张x海""神仙爷爷张x海""张x海养生之道""百岁x海谈养生"等,粉 丝多则20万、少则数千,形成矩阵。 相关账号将"张x海"塑造为身怀绝技的民间神医,因此评论区常有人询问如何联系这位"百岁神仙",甚 至有癌症晚期病人的家属求问是否可以医治。其中一个账号谈论治病时,为躲避平台监管,将关键词用 同音字替换。例如,将"肝炎"替换为"甘燕","糖尿病"替换为"堂辽并","食道癌"替换为"时到哀"。 南都N视频此前推出调查报道《起底"百岁神仙治病"套路:宣称一副药可治癌,查无行医资质》,揭露 短视频和社交平台上多个账号大肆宣传的"百岁老人、民间神仙张x海"。 当用户被引流至微信后,对方却不透露其诊所名称和地址,且宣称可以通过购买"开光"手串插队获得优 先问诊权。有网友交了388元用以线上看诊,对方只回了几条语音、发了一个药 ...
暗示能治百余妇科病症,虚构日本公司技术支持,中药护垫乱象丛生
Bei Ke Cai Jing· 2026-02-09 03:45
Core Viewpoint - Recent consumer complaints regarding herbal sanitary pads containing snow lotus have raised concerns about allergic reactions and misleading health claims made by various brands [1][14][26]. Group 1: Product Claims and Consumer Reactions - Consumers reported allergic symptoms such as itching and swelling after using certain herbal sanitary pads [1]. - Brands like Yufengjie, Jieryin, and Renhe are among those selling these products, which claim to have various health benefits including anti-inflammatory and detoxifying effects [1][2]. - Some products are marketed with exaggerated claims, such as treating 149 gynecological conditions, which may mislead consumers into confusing these pads with medical devices [1][11][14]. Group 2: Regulatory Standards and Product Classification - Many of these herbal pads do not meet the standards for medical devices or pharmaceuticals, often only having "消字号" certification, which is typical for sanitary products [14][21]. - Some products are classified as health products under local standards, which allows for broader claims that may not be legally substantiated [14][20]. - The lack of a unified national standard for health products leads to regulatory gray areas, allowing companies to make dubious health claims without proper oversight [43][46]. Group 3: Marketing Strategies and Profit Margins - Companies are using marketing strategies that include fictitious endorsements from foreign pharmaceutical companies to enhance product appeal [28][30]. - The production cost for these herbal pads is low, with significant profit margins reported, indicating a lucrative market for these products [31]. - The use of terms like "院内配方" (hospital formula) and claims of collaboration with medical institutions are common tactics to build consumer trust [18][20]. Group 4: Expert Opinions and Health Risks - Experts warn that the claims made by these products are often unfounded and that the use of herbal ingredients in sanitary pads could lead to health risks, including bacterial growth and allergic reactions [40][41]. - The assertion that body temperature can facilitate the absorption of herbal ingredients through the skin is deemed scientifically invalid [41]. - The potential for these products to disrupt the natural balance of vaginal flora raises concerns about their safety and efficacy [40][41].
京津冀消协揭除醛仪、除醛果冻虚假宣传套路,霍尼韦尔、希望树等企业被约谈
Bei Jing Shang Bao· 2026-02-09 03:29
Core Viewpoint - The Beijing, Tianjin, and Hebei Consumer Associations have jointly issued a public advisory to address market chaos surrounding emerging consumer products like formaldehyde removal devices and gels, aiming to promote rational market behavior and protect consumer rights [1] Group 1: Market Issues - The formaldehyde removal product market is plagued by frequent false advertising, severely harming consumer rights. Claims such as "single unit covers 180㎡" and "99%+ formaldehyde removal rate in 2 hours" are misleading as they originate from small, controlled test environments, which differ significantly from real household conditions [1] - Some companies confuse concepts by marketing ozone as "active oxygen" or "super oxygen," deliberately avoiding health hazard warnings and failing to provide necessary alerts in their descriptions [1] - Similar issues are present with formaldehyde removal gels, which claim "24-hour move-in" and "99% removal rate," while downplaying the specific conditions under which these results were achieved, leading to doubts about their effectiveness in typical home environments [1] Group 2: Regulatory Actions - The consumer associations have conducted key discussions with brands such as Hope Tree, Honeywell, and others, demanding accountability for false advertising and misleading promotions [2] - Brands that refused to participate in discussions, like Shanshan and Baidesi, were publicly criticized by the consumer associations for not fulfilling their obligations [2] Group 3: Compliance Requirements - Companies are required to conduct comprehensive self-inspections and rectify misleading content in promotional materials, including removing exaggerated claims and misleading statements [3] - There is a mandate for clear disclosure of testing data, including the volume and conditions of test environments, to avoid misleading consumers [3] - Companies must adhere to strict operational responsibilities, ensuring that e-commerce platforms and MCN organizations monitor and regulate the promotional content of vendors [3] Group 4: Product Standards - Formaldehyde removal device manufacturers must standardize terminology and risk disclosures, clearly labeling ozone and its health risks, and specifying usage conditions [4] - Formaldehyde removal gel producers are required to accurately disclose product ingredients and the principles of formaldehyde removal, avoiding vague terms like "herbal essence" [4] Group 5: Consumer Guidance - The consumer associations have issued guidelines urging consumers to adopt rational consumption practices, emphasizing the importance of verifying product claims and being cautious of exaggerated statements [5] - Consumers are advised to check product labels for core ingredients, request complete third-party testing reports, and ensure they purchase from reputable manufacturers [5] - A special supervisory group will be established to monitor compliance and address companies that fail to rectify issues within the stipulated timeframe [5]
聚焦“抢票神器”:“加速”“优先”抢票均为噱头,别上当
Ren Min Ri Bao· 2026-02-09 00:55
Core Viewpoint - The Beijing Market Supervision Administration has cracked down on a platform that falsely advertised ticket purchasing services, revealing that their claims were misleading and that they were essentially charging for a service that is free through the official railway ticketing system [1][3]. Group 1: Misleading Claims - The platform's so-called "ticket purchasing" service was actually just a way to submit orders through the official 12306 system, which is a free service provided by China Railway [1]. - Claims of "double-channel ticket purchasing" and higher success rates were found to be deceptive, as the existence of a waiting order prevents any available tickets from being shown for purchase [1][2]. Group 2: False Services and Fees - Third-party platforms offered "acceleration packages" for fees ranging from 10 to 50 yuan, claiming to enhance ticket purchasing speed, but these claims were unfounded as no tickets were available for sale [2]. - The platforms charged for services that were originally free, misleading consumers into believing they were paying for enhanced chances of securing tickets [2][3]. Group 3: Consumer Warnings - The Beijing Market Supervision Administration emphasized that the 12306 platform is the only official online ticket purchasing platform, and no third-party services can alter its rules or improve ticket purchasing success rates [3]. - Consumers were warned to be cautious of misleading advertisements regarding ticket purchasing, as current software cannot bypass the official rules of the 12306 platform [3].