央视新闻客户端消息，在网络直播间购物，您会留意弹幕吗？前段时间，在一款产品名为"燃咔果冻"的直 播间里，直播带货过程中不断有弹幕弹出，比如"轻松瘦35斤""喝酒夜宵也能瘦"，因为反馈效果好，吸引 了众多消费者购买，大半年时间售出了上万单。买的人越来越多，一张罚单也从天而降，到底是怎么回事 儿呢？ 01 相同账号频繁发弹幕 反馈内容却自相矛盾 0:00 / 2:12 直播间里，带货主播正在销售一款"燃咔果冻"，198元两盒。记者注意到，带货主播虽然没有直接宣称这 款果冻具有"减肥功效"，下方却弹出不少弹幕，反馈吃了果冻后瘦身效果显著。 直播间里这些异常弹幕，引起了市场监管人员的警觉。 北京市市场监管综合执法总队四级主办 陆楠：我们发现异常行为主要是有以下几点：一个是同一条弹幕， 可能会有不同的用户在反复发送。第二个就是同一条用户可能会反复发一些前后矛盾的弹幕内容，比如说 有的用户发一会是"我是新疆的谁谁谁，我买了很管用"，一会是"我是上海的谁谁谁买了很管用"。通过这 个我们就发现它高度疑似是雇了职业弹幕人在直播间发送了相关的弹幕话术。 02 什么是"职业弹幕人"？ 这个显示账号为"健XXX"的所谓"消费者"称： ...

Core Viewpoint - The recent actions of Xibei Catering Group's founder, Jia Guolong, to clear his social media accounts come in the wake of a public relations crisis related to the company's use of pre-packaged food and other controversies [1][3]. Group 1: Public Relations Crisis - Xibei faced backlash after a public comment by Luo Yonghao criticized the high prices of their pre-packaged dishes, leading to Jia's initial denial and threats of legal action [3]. - Following the opening of their kitchen to the public, issues such as the accumulation of frozen ingredients and the use of genetically modified soybean oil were revealed, further intensifying public scrutiny [3]. - Content published by Xibei, including articles and videos, was criticized for being overly sentimental and perceived as deliberate marketing ploys, leading to negative public reactions [3][4]. Group 2: Legal Actions and Consumer Rights - A long-time customer and lawyer filed a lawsuit against Xibei for alleged false advertising and violation of consumer rights, aiming to promote better food safety legislation in China [4]. - The lawsuit highlights concerns over Xibei's marketing practices and the need for more stringent regulations to protect consumer health and safety [4]. Group 3: Social Media Strategy - Xibei attempted to improve its image through emotional storytelling in videos, but these efforts were met with skepticism and ridicule from the public [4]. - The company's official customer service stated that the removal of certain content was due to online harassment faced by customers and employees [4].

Core Viewpoint - The recent controversy surrounding Xibei's promotional video, which features a bizarre story about a customer offering a house in exchange for soup, has sparked widespread criticism and raised questions about the company's marketing practices and authenticity [1][3][4]. Group 1: Incident Overview - A video from over 20 years ago resurfaced, where a Xibei manager recounts a story about a customer who offered to give her a house in Beijing for a bowl of soup [1]. - The manager, Liu, was only 15 years old when she started working at Xibei, leading to accusations of child labor and skepticism about the customer's true intentions [3]. Group 2: Public Reaction - The public has reacted negatively to Xibei's marketing tactics, with many finding the stories unbelievable and questioning the company's integrity [3][4]. - There are calls for regulatory bodies to investigate Xibei for potential false advertising, as the company's claims seem to mislead consumers [4]. Group 3: Company Image and Marketing Strategy - Xibei's recent marketing campaigns, including emotional stories about children and food, have been criticized for being overly dramatic and lacking authenticity [3]. - The company appears to be out of touch with consumer expectations, focusing on sensational narratives rather than the quality of its food [4].

Core Points - The founder of Xibei Catering, Jia Guolong, has cleared his social media accounts, including Xiaohongshu and video accounts [1] - Xibei's annual revenue is reported to be 6.2 billion [4] - A recent controversy involving Xibei and pre-made dishes has led to public backlash and legal action [9][11] Group 1 - Xibei's official account shared a video about a mother whose child learned to eat at Xibei, which moved Jia Guolong to tears, but the video has since been removed [9] - The official account "Xibei Taste Morning Read" has been set to private, requiring approval to follow [11] - A lawyer, who has been a client of Xibei for nine years, filed a lawsuit against the company for alleged fraud and false advertising related to their use of pre-made dishes [11] Group 2 - The lawsuit includes claims for triple compensation and demands for transparency in food ingredients [11] - The lawyer submitted over 86,000 yuan in consumption records as evidence, alleging that Xibei misrepresented its food as "organic" and "freshly cooked" while using frozen semi-finished products [11] - The lawsuit also highlights contradictions in Xibei's marketing of children's meals [11]

Core Viewpoint - The rise of DIY dental repair products sold online poses significant health risks due to misleading marketing and lack of professional oversight [1][2][11] Group 1: Product Claims and Misleading Marketing - Many DIY dental products are marketed with terms like "permanent" and "medical-grade," which can mislead consumers about their effectiveness and safety [2][11] - Some products falsely claim to be "imported" while being domestically produced, constituting deceptive advertising [12][15] - The promotional materials often contain contradictory information regarding the product's intended use and effectiveness, leading to consumer confusion [11][12] Group 2: Regulatory and Safety Concerns - Numerous products lack proper medical device registration or have unverifiable registration numbers, raising concerns about their compliance with safety standards [16][20][22] - The distinction between first-class and second-class medical devices is crucial, as dental materials used in professional settings undergo stricter safety evaluations [20][21] - Consumers are often unaware of the potential health risks associated with using unregulated products, which may contain harmful substances [24][26] Group 3: Health Risks of DIY Dental Repair - The use of DIY dental materials can lead to severe health issues, including chemical toxicity and allergic reactions, due to the unknown composition of these products [24][26][27] - Improper application of these materials can result in further dental complications, such as secondary caries, which may necessitate more extensive and costly treatments [27][28] - Professional dental procedures are essential for ensuring long-term oral health, and attempting to perform these procedures at home is highly discouraged [28]

Core Viewpoint - The investigation by the Jiangsu Consumer Rights Protection Committee reveals that third-party train ticket platforms' "acceleration packages" do not actually enhance the chances of successfully purchasing tickets, as all requests must ultimately queue through the official 12306 system [1][3][11]. Group 1: Investigation Findings - Nine third-party ticket platforms were investigated, all claiming that purchasing "acceleration packages" would increase ticket success rates, but the actual experience showed that 12306 was the first to issue tickets [1][3]. - The prices for these "acceleration packages" range from 48 yuan to 60 yuan, marketed under various names such as "all-in-one ticket" and "reassured ticket" [1][5]. - 12306's official customer service confirmed that they do not provide acceleration services and that ticket allocation is based on the order of submission [1][3]. Group 2: Consumer Behavior and Reactions - Over 30% of surveyed consumers expressed doubts about the effectiveness of "acceleration packages," yet many still purchase them due to anxiety about ticket availability [8]. - Consumers indicated that the pressure to secure tickets leads them to consider these packages, even if they are aware of their questionable efficacy [9]. Group 3: Legal Perspectives - Lawyers indicated that if third-party platforms exaggerate the effectiveness of "acceleration packages," they could be liable for false advertising and unfair competition [2][11]. - The legal experts emphasized that if these services do not provide real benefits and mislead consumers, they could be considered fraudulent and subject to administrative or criminal penalties [11].

Core Viewpoint - The investigation by Jiangsu Consumer Protection Committee reveals that third-party train ticket platforms' "acceleration packages" do not effectively increase ticket purchasing success rates, as all requests must ultimately queue through the official 12306 system [2][4][6]. Group 1: Investigation Findings - Nine third-party platforms were investigated, all claiming that purchasing "acceleration packages" could enhance ticket success rates, but the actual experience showed that 12306 was the first to issue tickets [2]. - Prices for these "acceleration packages" range from 48 to 60 yuan, marketed under names like "all-in-one ticket" and "worry-free ticket" [2][7]. - 12306's official response indicates that they do not provide acceleration services and have not authorized third-party platforms, which cannot guarantee faster ticket acquisition [4][6]. Group 2: Customer Responses and Behavior - Despite over 30% of surveyed consumers expressing doubts about the effectiveness of "acceleration packages," many still purchase them due to anxiety over ticket availability [11]. - Consumers indicated that the pressure to secure tickets leads them to consider these packages, even when they are aware of their questionable efficacy [11]. Group 3: Legal Perspectives - Legal experts suggest that if third-party platforms exaggerate the effectiveness of "acceleration packages," they may be guilty of false advertising and could face legal consequences [13][14]. - The potential for these services to disrupt fair competition and market order raises concerns about their legality and ethical implications [13][14].

Core Viewpoint - The upcoming sales season for Yangcheng Lake hairy crabs raises consumer concerns about counterfeit products and misleading marketing practices, prompting regulatory actions to ensure compliance and protect consumer rights [1][2][4]. Group 1: Regulatory Actions - Suzhou market regulatory authorities are conducting a series of actions, including classified monitoring and special law enforcement checks, to regulate the marketing activities of Yangcheng Lake hairy crabs and optimize the business environment [1][6]. - The authorities have identified high-risk enterprises based on complaints and have implemented measures such as listing non-compliant businesses in the abnormal operation directory to reduce disruptions in the industry [6][7]. Group 2: Consumer Protection Issues - There have been multiple cases of exaggerated and false advertising by crab vendors, leading to consumer deception and dissatisfaction, as seen in the case of a company claiming to have 900 acres of farming area while only having 70 acres [2][3]. - Issues such as difficulty in redeeming prepaid crab cards and short-weight products have been reported, indicating a pattern of consumer fraud and marketing manipulation [4][5]. Group 3: Market Monitoring - The market regulatory department has initiated online monitoring of major e-commerce platforms, covering 1,184 entities and 4,411 products, resulting in the removal of 785 violations and the referral of three cases for offline investigation [7]. - A total of 27 cases related to the previous crab season have been investigated this year, with fines totaling 955,200 yuan, demonstrating a strong deterrent effect against illegal practices [6].

Core Viewpoint - The investigation reveals that many "durian snow skin mooncakes" sold online do not contain real durian, but rather artificial flavoring, misleading consumers about the product's authenticity [1][2]. Group 1: Consumer Rights and Misleading Practices - The Consumer Rights Protection Law mandates that businesses must provide truthful and comprehensive information about their products, and misleading advertising is a violation of consumer rights [2]. - Previous cases of misleading products, such as crab soup dumplings lacking crab and beef jerky without beef, indicate that this issue is not isolated, reflecting a broader trend of businesses compromising on quality for profit [2][3]. Group 2: Regulatory Response and Market Implications - As the Mid-Autumn Festival approaches, the market for mooncakes is booming, prompting the State Administration for Market Regulation to announce a crackdown on false marketing and counterfeit products in live-streaming e-commerce [2]. - The integration of online and offline regulatory measures is essential to address the issues of substandard products and misleading labeling in the live-streaming market [2]. Group 3: Consumer Awareness and Caution - Consumers are advised to be cautious when purchasing products that are significantly cheaper than market prices, especially when claims of quality are made [3]. - The phrase "durian mooncake without durian" serves as a metaphor for misleading marketing practices, emphasizing the need for consumers to be vigilant against deceptive sales tactics [3].

Core Viewpoint - The rising popularity of "durian snow skin mooncakes" on e-commerce platforms ahead of the Mid-Autumn Festival has led to significant price disparities and concerns over product authenticity [1][2]. Pricing and Product Quality - Compared to offline prices of around 198 yuan per box or 20 yuan per piece, some live-streamed brands like "Bibi Zhan" and "Meishi" offer durian mooncakes for as low as 29.9 yuan for a box, equating to less than 3 yuan per piece [2][26]. - Investigations revealed that many low-priced durian mooncakes sold online do not contain real durian flesh but rather "durian-flavored food filling" or "durian-flavored pastry sauce," with actual durian content often below 3% [2][22]. Ingredient Discrepancies - The quality and price of durian flesh significantly affect the cost of durian mooncakes, with high-quality durian like "Mao Shan Wang" priced over 300 yuan per kilogram, while lower-quality options can be as cheap as 60 yuan per kilogram [3][31]. - Products claiming to contain "durian flesh" often list it generically, making it difficult for consumers to assess quality [3][22]. Misleading Marketing Practices - Live-stream hosts often claim their products contain high percentages of real durian flesh, but actual product tests show that the filling is primarily made of durian-flavored sauces with minimal real durian content [4][7][13]. - Consumer feedback indicates dissatisfaction with the taste and quality of these products, with many reviews highlighting discrepancies between advertised and actual product content [11][15]. Regulatory Concerns - The marketing practices of these e-commerce platforms may violate advertising laws, as they mislead consumers regarding the actual ingredients and quality of the products [24][25]. - The lack of clear labeling and standards for durian quality in China complicates consumer understanding and trust in these products [31][32].