Core Insights - The Louis Vuitton chocolate store in Shanghai has officially closed, raising concerns about its business performance and location choice [1][4] - The store was opened in July 2024, with product prices ranging from 240 yuan to 3200 yuan, with the 240 yuan chocolate bar being noted as the brand's "cheapest item" [4] Company Response - Louis Vuitton's customer service confirmed the store's closure on August 10, 2023, and stated that there are currently no offline channels for purchasing the brand's chocolate in mainland China [4] - Customers who previously purchased products can contact Louis Vuitton's official hotline for assistance with after-sales issues [4] - There are no current plans for reopening stores in mainland China, and any future announcements will be made through official channels [4]

Group 1 - Louis Vuitton's chocolate specialty store in Shanghai will cease operations on August 10, 2023, after opening in July 2024, marking it as the first and only chocolate store in China [1] - The closure is attributed to the completion of its operational cycle rather than lease expiration, as confirmed by Louis Vuitton's customer service [1] - All chocolates sold in the store were airlifted from Paris and handcrafted, featuring Louis Vuitton's signature designs, with prices ranging from 240 RMB to 3200 RMB [1] Group 2 - LVMH Group reported a revenue of 39.81 billion euros (approximately 333.3 billion RMB) for the first half of 2025, reflecting a 4% year-on-year decline [5] - The net profit attributable to the group was 5.698 billion euros (approximately 47.708 billion RMB), showing a 22% year-on-year decrease [5]

Core Viewpoint - Louis Vuitton's chocolate specialty store in Shanghai will cease operations on August 10, 2024, marking the end of its first and only chocolate store in China [1] Company Operations - The closure is attributed to the completion of its operational cycle rather than a lease expiration, as confirmed by Louis Vuitton's official customer service [1] - All chocolates sold in the store were airlifted from Paris and handcrafted, featuring Louis Vuitton's iconic patterns [1] Product Pricing - The price range for the chocolates varied from 240 RMB to 3200 RMB [1]

Core Insights - Louis Vuitton's chocolate store in Shanghai will cease operations on August 10, 2024, due to the normal expiration of its lease, marking the end of its first and only chocolate specialty store in China [1] - Consumer feedback indicates that while the store offered good service and elegant packaging, the high prices and lackluster taste compared to other brands hindered its appeal [1][4] - The trend of luxury brands entering the food and beverage sector began during the pandemic, with brands like Maison Margiela and Ralph Lauren opening coffee shops to enhance customer experience and drive additional sales [3] Industry Trends - The influx of luxury brands into the food and beverage market has led to a saturation of options, making it challenging for new entrants to differentiate themselves [4][8] - Many luxury brands have opened independent cafes or food stores, but the competitive landscape has become crowded, leading to a decline in unique offerings [4][8] - The perception of luxury brand cafes as merely a marketing gimmick rather than a viable business model is growing, as many consumers view them as one-time experiences rather than repeat visits [8] Consumer Behavior - Gift-giving is a primary motivation for consumers purchasing Louis Vuitton chocolates, indicating a disconnect between brand prestige and product familiarity [1] - The location of the chocolate store, away from traditional shopping areas, further limited its customer base, as many consumers would not visit without a specific gifting need [1] - The high price point of luxury food items does not guarantee increased sales in other product categories, as consumers often do not make additional purchases when visiting solely for food [4]

Group 1 - LV's chocolate specialty store in Shanghai's Taikoo Li is set to close, with the last operating day on August 10, 2025, as confirmed by customer service [1][3] - The Shanghai store was the first chocolate specialty store for LV in China, opened on July 22, and was the third globally after Paris and Singapore [3] - All chocolates in the store were airlifted from Paris, made with high-quality ingredients, and handcrafted, with prices ranging from 240 RMB to 3200 RMB [3] Group 2 - LVMH reported a 4% decline in total revenue to 39.81 billion euros for the first half of 2025, with a significant drop in operating profit by 15% to 9 billion euros and a net profit decrease of 22% to 5.7 billion euros [4]