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走,这个春节回“嘉”过年!丨市州观察
Xin Lang Cai Jing· 2026-02-14 14:33
Core Insights - The article highlights the innovative approaches taken by Leshan to enhance its cultural tourism and dining experiences during the Spring Festival, focusing on convenience and immersive experiences for consumers [1][7]. Group 1: Cultural and Culinary Innovations - Leshan has introduced a variety of themed dining experiences, including "Top Ten Reunion Dinners" and "Cloud Dining" at Emei Mountain, to cater to diverse consumer preferences [7]. - The trend of "lightweight" celebrations is evident, with many residents opting for pre-ordered meals to reduce the burden of cooking, allowing more time for festive activities [2][4]. - The city has launched a series of live cooking classes featuring local chefs, which have attracted over 500,000 viewers, promoting traditional dishes and enhancing community engagement [5][4]. Group 2: Enhanced Consumer Experiences - Leshan's cultural scene has been revitalized with immersive night tours and vibrant light displays, drawing significant crowds and enhancing the festive atmosphere [3][8]. - The integration of e-commerce with local products has been emphasized, with initiatives like the "Leshan New Year Gift Package" allowing consumers to easily purchase local goods online [8]. - The city has introduced ten new popular destinations for holiday activities, blending cultural, technological, and trendy elements to create a unique festive experience [8].