Core Viewpoint - Leshan is enhancing its cultural tourism consumption market by introducing innovative experiences and diverse dining options for the upcoming Spring Festival, aiming to attract younger consumers and promote local specialties [9][15]. Group 1: Cultural and Tourism Innovations - Leshan has launched a series of new cultural tourism projects, including an immersive night tour featuring traditional performances and local cuisine, to create a vibrant festive atmosphere [9][14]. - The city is promoting a theme of "Fireworks in Jiajia City, Celebrate New Year in Leshan," offering 76 cultural tourism consumption options, including local delicacies and popular tourist spots [9][15]. - The "Leshan Night Tour" has become a significant attraction, with performances drawing crowds of over ten thousand attendees per show [14]. Group 2: Dining Trends and Consumer Behavior - There is a noticeable shift towards ordering takeout for New Year's Eve dinners, with many residents opting for convenience and quality over traditional home-cooked meals [11][12]. - Restaurants in Leshan are responding to this trend by offering a variety of pre-set dinner packages, with prices ranging from 698 yuan to over 1,000 yuan per table, indicating high demand for these services [11][12]. - The "Cloud Kitchen" initiative, featuring live cooking classes by renowned chefs, has gained significant traction, with over 500,000 views, showcasing the city's culinary heritage [12]. Group 3: E-commerce and Online Integration - Leshan is integrating e-commerce into its festive offerings, with over a hundred local products available for online purchase, facilitating convenient access to traditional goods [14][15]. - The collaboration between local businesses and online platforms is highlighted by the introduction of pop-up stores and live-streaming events, enhancing consumer engagement and experience [15]. - The emphasis on online and offline synergy is a key characteristic of this year's New Year consumption, reflecting a modern approach to traditional festivities [15].

Core Insights - The article highlights the innovative approaches taken by Leshan to enhance its cultural tourism and consumer experience during the Spring Festival, focusing on the integration of traditional cuisine and modern consumption trends [4]. Group 1: Cultural Tourism Initiatives - Leshan has launched a series of cultural tourism initiatives themed "Fireworks in Jiazhou City, Celebrate New Year in Leshan," featuring 76 cultural and tourism consumption offerings, including "Top Ten Reunion Dinners" and "Top Ten Local Products" [4]. - The city is promoting a "lightweight" celebration style, encouraging residents to order reunion dinners from local restaurants, with prices ranging from 698 yuan to over 1,000 yuan per table [4]. Group 2: Consumer Behavior Trends - There is a noticeable shift in consumer behavior, with many residents opting for pre-ordered reunion dinners to reduce kitchen workload, indicating a trend towards convenience and experiential consumption [4]. - The "Chef Cloud Class" series has attracted over 500,000 viewers, showcasing cooking techniques for traditional dishes, thus extending the cultural experience beyond dining [4]. Group 3: Event and Experience Innovations - Leshan has introduced diverse dining experiences, including the "Cloud Reunion Dinner" at Emei Mountain and the "Warm Reunion Dinner" across 59 participating restaurants, catering to various consumer preferences [4]. - The city has integrated technology into its cultural events, such as live streaming and interactive experiences, enhancing the appeal of traditional celebrations to younger audiences [4]. Group 4: Marketing and Promotion Strategies - The "Leshan New Year Goods Package" has been created, featuring over 100 local products, promoting online and offline sales through special promotions [4]. - The introduction of pop-up events and collaborations with cultural icons, such as the Palace Museum, aims to attract a broader audience and enhance the festive atmosphere [4].

转自：四川在线 四川在线记者 杨艺茂 川观新闻乐山观察 冷润雨 "坐等金顶年夜饭。"2月9日，从武汉回到乐山过春节的市民游云，在新春大集上"扫"完本土货，又订下了峨眉山的门票。他计划除夕夜到云海之巅的峨眉山 金顶享用特色年夜饭，和家人以"山顶团圆夜"的方式过个别样年。 春节临近，乐山文旅消费市场全面上新。2月1日起，以"烟火嘉州城 过年到乐山"为主题，乐山端出"乐山味·十大团圆宴""乐山产·十大本土货""乐山韵·十大 打卡地"三大主线共计76道文旅消费"硬菜"，等待大家回"嘉"过年。 从非遗年货大集到唐风潮玩街区，从彩灯嘉年华到沉浸式夜游，乐山正通过文化场景创新与消费模式融合，打造更受年轻人喜爱的"轻量化""沉浸式"新春消 费图景。 "轻量化"过节流行 特色团圆宴主打一个"洒脱" 乐山的年味，首先从舌尖开始蔓延。2月10日，甜皮鸭、跷脚牛肉等数十道非遗美食亮相法国巴黎新春庙会，向世界传递乐山年味。 同一天，刚结束出差的市民罗伟订下了乐山市市中区苏稽镇的周村古食跷脚牛肉年夜饭套餐。"做饭费时又费力，不如外订年夜饭，'轻量化'过节，有更多 时间去体验新春活动。"罗伟说。 记者采访发现，今年选择外订年夜饭的乐山市民 ...