图为消费 者在"Jingle宝物局"购物体验。 呼和浩特综合保税区供图 2025年，呼和浩特综保区进出口额突破百亿元(人民币，下同)大关。1至11月，加工贸易额达76.81亿 元，实现工业产值42.62亿元，同比增长310%。贵金属加工领域建起"矿山开采—精炼加工—内外贸易 —循环回收"的全链条闭环，黄金标准锭直供国家收储，黄金饰品直通香港市场。 中新网呼和浩特1月3日电 (记者 张玮)1月3日，记者从内蒙古自治区呼和浩特综合保税区下称"呼和浩特 综保区")管委会获悉，聚焦贵金属文创、融合沉浸式体验与数字互动的创新型文化消费空间——"Jingle 宝物局"在四川省成都市开门纳客，标志着呼和浩特市贵金属文创产业正式迈入"年轻化、国际化、数字 化"新纪元。 "Jingle宝物局"打造全域沉浸式灯光交互系统，实现"人随光动、景随步移"的互动体验，以"悦己文 化"为核心定位，聚焦20岁至40岁的女性客群，设置成都印象、三星堆秘境、仙侠纪年、好神金四大主 题文创板块，涵盖在地文化、古文明IP、仙侠IP等多元主题贵金属产品。 呼和浩特综保区管委会主任董艳春介绍，同时配套"金工巧作"DIY互动专区与中国首个养成式虚拟店 长 ...

12月12日，每日经济新闻联合海南国际经济发展局在海口举办"2025第十四届上市公司发展年会·国际消 费新机遇专场"。在聚焦文旅消费变革的圆桌讨论中，来自社交平台、影视科技、内容IP、在线旅游等 领域的多位嘉宾，共同勾勒出一幅从"观光打卡"向"沉浸体验"深刻转型的行业图景。 在嘉宾看来，从情绪价值的崛起到兴趣社群的转化，从技术对体验的重塑到IP（具有商业价值的创意内 容或品牌）对叙事的深化，文旅消费的转型正在经历一场从需求到供给的系统性变革。它不再局限于景 点与门票，而是扩展为可体验的"场域"、可沉浸的"故事"与可延续的"生活"。能否真正理解并创造深度 连接的情感体验与记忆价值，将成为文旅项目与目的地赢得未来的关键。 情绪价值成一大引擎 秦静还提到，客群结构上，"Z世代"与"新银发族"正在构成驱动创新的双引擎，前者热衷"为一场演出赴 一座城"的社交化沉浸体验，后者追求品质深度游，错峰长线出行有助于平衡行业淡旺季。 打造沉浸式体验支柱 需求之变倒逼供给升级，技术与IP成为打造沉浸式体验的两大支柱。 IMAX CHINA首席执行官孟丹青就"如何让静态文化'活'起来"这一问题分享了其思考。"IMAX的价值在 于把知 ...

小红书副总裁许磊从平台趋势印证了这一转变。他表示，用户不再满足于执行一份标准的"打卡攻略"，而是渴望深度参与当地生活，进行体验式创作与分 享。许磊认为，当一个地方从单纯的文旅消费地升级为"兴趣消费地"，就能吸引用户重复前往。许磊以自身的重庆旅行为例介绍，个性化、有温度的体验正 12月12日，每日经济新闻联合海南国际经济发展局在海口举办"2025第十四届上市公司发展年会·国际消费新机遇专场"。在聚焦文旅消费变革的圆桌讨论 中，来自社交平台、影视科技、内容IP、在线旅游等领域的多位嘉宾，共同勾勒出一幅从"观光打卡"向"沉浸体验"深刻转型的行业图景。 在他们看来，从情绪价值的崛起到兴趣社群的转化，从技术对体验的重塑到IP对叙事的深化，文旅消费的转型正在经历一场从需求到供给的系统性变革。它 不再局限于景点与门票，而是扩展为可体验的"场域"、可沉浸的"故事"与可延续的"生活"。能否真正理解并创造深度连接的情感体验与记忆价值，将成为文 旅项目与目的地赢得未来的关键。 圆桌讨论环节图片来源：每经记者张建摄消费者变了，情绪价值与兴趣成为主要驱动力 "情绪价值已成为Z世代消费市场的核心引擎之一。"Soul App总编辑鞠靖指出 ...

她以数据与案例进一步阐释了"沉浸式"消费的趋势。在目的地层面，"下沉"与"去景区化"并行。今 年"五一"，携程平台上四线及以下城市旅游热度同比增长25%。在消费层面，用户更加"价值敏感"，理 性分层显著。玩法上，趋势则明确指向"慢沉浸"：今年上半年连住2日及以上用户占比提升7.2%，深度 沉浸类玩乐项目搜索量同比激增300%。"这证明了市场为'沉浸感'付费的强烈意愿。"她总结道。 秦静强调，Z世代与"新银发族"正成为驱动市场创新的双引擎。Z世代是"为一场演出赴一座城"的主力， 青睐社交化与沉浸式体验；而"新银发族"消费力强劲，追求品质深度游，其错峰长周期出行有助于平衡 行业淡旺季。"这两大人群，一个引领潮流玩法，一个定义品质深度，共同驱动市场创新。" 秦静提到，当前文旅消费市场正在发生多维度的深刻演变，主要体现在目的地、消费理念、客群与玩法 四大层面。"目的地的内涵正在被重新定义，它不再是单一的景点，而是一个可体验的'场域'。" 她指 出，文旅与生活场景正在深度融合，为游客提供了更丰富、更有层次的选择。 12月12日，在每日经济新闻联合海南国际经济发展局于海口举办的"2025第十四届上市公司发展年会·国 际消 ...

在cdf三亚国际免税城，广东游客李林举着毛绒玩偶，在"毛绒菜市场"主题区兴奋拍照。身旁，小 丑巡游队伍踩着欢快的节拍经过，惹得路人纷纷驻足互动。"以前来免税店，目标只有一个，买东西， 现在连走廊都藏着打卡点，随手一拍都是时尚大片。"李林感慨道。 这座免税城，是全国首个以免税商业为核心的国家4A级旅游景区，里面汇聚了近1000个国内外知 名品牌，更有爱心小熊咖啡店内地首店、DIMOO全国首展等一众"首"字IP加持，精准戳中年轻客群的 兴趣点，让他们甘愿为体验停留。 不久前，cdf海口国际免税城的三周年店庆，更是将"嘉年华式"消费体验推向高潮。"天际秘林"旁 的巨型扭蛋机前，长长的队伍蜿蜒曲折，消费者凭"MAX畅玩币"，就能参与淘金、美食品鉴等趣味互 动。海口市民陈媛带着孩子穿梭在活动现场，手里拎着购物袋，脸上满是笑意："这种'遛娃+购物'的模 式太省心了，大人小孩都能找到乐趣。" 从"买完就走"到"逛上整天"，海南免税店的华丽转身，不仅是消费场景的升级，更折射出海南自贸 港建设背景下，文旅消费融合的全新活力，为游客带来了耳目一新的体验，也为海南国际旅游消费中心 建设注入了强劲动力。 海南日报全媒体记者 李艳玫 ...

Core Insights - The article highlights the integration of sports events with local tourism and consumption in Dazhou, aiming to create an immersive consumer experience that boosts local economy [9][12][14] Group 1: Event and Cultural Integration - Dazhou's home team, Dazhou Chuanhanzi, hosted a match against Guang'an, featuring pre-game performances including a group exercise by 460 elementary students and a drone light show with 2000 drones [10] - The cultural performances are rotated among different counties to showcase local特色文化, enhancing the overall event experience [10] Group 2: Tourism and Consumer Engagement - Dazhou is leveraging the "Golden September and Silver October" consumption season by organizing events like the Fourth China (Sichuan) International Panda Consumption Festival and promoting the Ba Mountain Grand Canyon as a 5A scenic area [9][11] - Various initiatives are in place to facilitate visitor access, including adjusted flight schedules, additional intercity trains, and free parking for out-of-town vehicles [11] Group 3: Economic Impact and Promotions - The "event economy" is becoming a significant driver of local consumption, with initiatives like free meals at local restaurants for ticket holders, which has attracted thousands of visitors [12] - Dazhou is integrating sports events with local hospitality and dining, offering discounts and special packages to enhance the consumer experience [12][14] Group 4: Long-term Consumer Habits - Dazhou is focused on transforming short-term consumption spikes into long-term consumer habits, with initiatives like the opening of a pearl industry park and a local agricultural product exhibition center [15] - The ongoing autumn consumption season will feature over 300 promotional activities aimed at tapping into consumer potential until November 30 [15]

Core Insights - The 113th National Sugar and Wine Products Trade Fair showcased a rising trend in "immersive" consumption, emphasizing health and cultural values, with participation from over 4,000 companies across 40 countries [1] Group 1: Event Overview - The trade fair took place from October 16 to 18 in Nanjing, featuring a wide range of products including alcoholic beverages, drinks, snacks, and condiments [1] - The event is recognized as one of the largest and most influential professional exhibitions in China's food and beverage industry [1] Group 2: Consumption Trends - There is a notable increase in "immersive" consumption experiences, with various cultural and recreational activities integrated into the event, such as the "Autumn Sugar Season" and city-wide events [2] - The "Autumn Sugar Season" initiative included over 1,000 stores and reached more than 6 million visitors, highlighting the growing consumer engagement [2] Group 3: Health and Cultural Focus - Health consciousness is becoming a consensus in the food industry, with many companies promoting products like sugar-free and low-GI options [4] - Cultural elements are increasingly important in consumer purchasing decisions, with products featuring local cultural designs and packaging [5] Group 4: International Participation - The event attracted numerous international brands from countries like Italy, Russia, South Korea, Japan, and Thailand, showcasing a diverse array of products [6][7] - The growing international presence at the trade fair reflects China's expanding market appeal, with more overseas brands seeking to enter [7]

Core Insights - The article highlights the dynamic landscape of commercial centers in Changsha, showcasing a mix of established favorites and emerging contenders that contribute to the city's vibrant retail scene [1][3]. Group 1: Popular Shopping Centers - The top shopping centers in Changsha include Changsha IFS, Changsha Bubu Gao Meixi New World, Changsha Wanjiali International Shopping Plaza, and Changsha Guojin Street, which consistently rank high in popularity [2][3]. - Emerging centers like Changsha Bubu Gao Xingcheng Tiandi and Yongwang Dream City Changsha Xingsha are gaining traction with unique offerings and strategic positioning [3][11]. Group 2: Unique Features of Shopping Centers - Changsha Bubu Gao Xingcheng Tiandi is characterized as a garden-style comprehensive center, focusing on high-quality lifestyle experiences and a strong international brand presence [6][8]. - Yongwang Dream City Changsha Xingsha integrates diverse business formats and innovative experiences, emphasizing a blend of nature and shopping with 70 green resting areas [11][14]. Group 3: Consumer Engagement and Events - Shopping centers are increasingly hosting creative marketing events to enhance consumer engagement, such as coffee and bread festivals, outdoor music festivals, and themed markets [19][41]. - The introduction of unique entertainment options, such as immersive dining experiences and cultural performances, is aimed at attracting younger demographics and families [9][42]. Group 4: Sustainability and Community Focus - Many shopping centers are adopting sustainable practices, such as using recycled materials in their facilities and creating eco-friendly spaces [14][28]. - Centers like Changsha Fangyuan Hui focus on building community connections through emotional and social experiences, enhancing customer loyalty and satisfaction [22][28]. Group 5: Competitive Strategies - The competitive landscape is marked by a "middle-tier" group of shopping centers that leverage flexible strategies and unique positioning to capture local consumer interest [3][10]. - Centers are increasingly focusing on creating multi-functional spaces that cater to various consumer needs, from shopping to leisure and social interactions [25][32].

Core Insights - The consumption market in Shanghai is experiencing a significant surge during the Mid-Autumn Festival and National Day, particularly in the dining and amusement park sectors, showcasing vibrant consumer activity and festive spirit [1][4]. Dining Sector - The dining market in Shanghai is booming, with popular restaurants facing high demand and long wait times for reservations, indicating a strong consumer appetite [5][10]. - The launch of the "2025 'Le Pin Shanghai' dining vouchers" on October 1, which includes a new discount of "200 off 60," has further stimulated dining consumption [5][10]. - The EKA Tianwu Park, a transformed historical site, features a unique immersive dining experience that combines cultural performances with meals, attracting many customers [10][12]. Food Festivals - The "Qiantan International Food Festival" at Qiantan Park has become a hotspot, featuring over 60 dining brands and various international cuisines, drawing large crowds and generating significant sales [12][13]. - Vendors at the festival report high sales, with some achieving thousands of yuan in revenue within just a few hours of opening [13]. Amusement Parks - Major theme parks in Shanghai are launching various activities to attract visitors during the holiday, including the "Autumn Creative Carnival" at Shanghai LEGO Resort and the first International Snow Sculpture Exhibition at Shanghai Yao Xue Ice World [15][17]. - Visitor numbers, hotel occupancy rates, and engagement levels at LEGO Resort have seen notable increases, with the park extending opening hours to accommodate the influx of guests [17][19]. - The "Milk Dragon Magic Time Theme Area" has quickly become a popular destination for families, featuring themed performances and special dining options during the holiday period [19].

Core Insights - The "XUN Fresh Collection · Cloud Up Wind Goods Gudang Seeking Fresh" special exhibition market was launched on September 23 and will run until September 30, providing a platform for local residents and tourists to experience diverse cultural activities and local delicacies [1] - The market features a variety of products, including high-quality offerings from Charoen Pokphand Group, and aims to attract consumers with promotional discounts available on Douyin [1] - The official opening of the Charoen Pokphand West Lake XUN Fresh Collection Ecological Industrial Park was announced, which will focus on producing landmark products and enhancing the consumer experience [2] Group 1 - The market operates daily from 10:00 to 22:00, showcasing products from various regions, including Yunnan and Hainan, to enhance local cultural experiences [1] - Promotional coupons are available on Douyin, offering discounts such as 5 off for purchases over 20, 40 off for purchases over 100, and 20 off for purchases over 50 [1] - The initiative aims to gather consumer interest and promote local businesses by collaborating with enterprises like Charoen Pokphand Group for future high-quality community activities [1] Group 2 - The Charoen Pokphand West Lake XUN Fresh Collection Ecological Industrial Park aims to integrate content production, supply chain, IP incubation, and brand traffic to create a comprehensive industrial ecosystem [2] - The park will focus on introducing and nurturing high-quality landmark products with Chinese characteristics, expanding the range of global specialty products [2] - The initiative is designed to enhance the consumer experience and strengthen the park's role as a hub for landmark product launches [2]