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中国石油山东济南销售分公司:守正创新结硕果,非油销售攀新高
Qi Lu Wan Bao· 2025-08-20 07:14
Core Insights - The company has achieved significant growth in non-oil business, with a non-oil gross profit completion rate of 113% in July, ranking first in the province [1][2] Group 1: Service Upgrade and Store Sales Improvement - The company focuses on enhancing service capabilities and improving store sales, implementing a marketing strategy based on "four key sales activities" [1] - A themed marketing campaign in July ranked among the top in the province, with over 70% employee participation in related competitions, leading to numerous awards [1] - The company has expanded its automotive after-market services by opening 7 new convenience car maintenance stores in July, introducing various services and products that received positive feedback from customers and employees [1] Group 2: Direct Sales and Market Expansion - The company is leveraging its oil product customer base to enhance non-oil business growth, establishing a long-term mechanism for oil-to-non-oil conversion [2] - A policy offering the best discounts for full product line consumption was introduced for key diesel customers, which helps in developing large-scale customer relationships [2] Group 3: Online Ecosystem and Digital Empowerment - The company has strengthened its online business strategy by creating a digital marketing matrix that includes group buying, home delivery, and live streaming [2] - In July, the company released 14 short videos on platforms like WeChat and Douyin, achieving over 3.45 million views and 400,000 shares for one video, setting a new record for engagement [2]